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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using.

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B2B Lead Nurturing Examples to Groom Business with Expertise & Assurance

Binary Demand

This is where lead nurturing solutions comes into play, serving as the essential strategy that facilitates engagement and customer conversion. A strong lead nurturing approach not only attracts and retains customers but also fosters long-term, mutually beneficial relationships.

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Six Tips for Building Trust and Humanizing Your Brand

Webbiquity

The true worth of content lies in the value it can provide to leads and customers. Their product comparisons are very useful, but they also have a Sleep Studies section in which they answer all sorts of interesting sleep-related questions, from the best time to take a shower to how your alarm affects your sleep. Show off your proof.

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8 Remarketing Techniques to Bring Back Lost Leads

Televerde

Lost leads are frustrating because you’re often left without answers. In some cases, it’s best to let bad leads go. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Use the remarketing strategies and techniques below to reconnect with and bring back lost leads.

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What Is a Whitepaper? [FAQs]

Hubspot

Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. Let me show you a comparison. Whitepaper Examples for Lead Generation. They're advanced problem-solving guides. What Is a Whitepaper Not? A product pitch.

FAQ 100
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What is Conversational Marketing?

Zoominfo

Having a number of review sites and product comparisons at their disposal, today’s buyers don’t need to experience obtrusive content from sales and marketing teams. FAQ – Frequently Asked Questions about Conversational Marketing. Conversational marketing accelerates your lead capturing process.

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How to Generate Leads with Facebook Ads? Webinar Recording and FAQs

LeadSquared

A bunch of interesting questions were asked by the attendees from the latest LeadSquared webinar on ‘How to Generate Leads with Facebook Ads’ Those of you who missed it, here’s an opportunity for you to look back at the proceedings of the webinar. Webinar FAQs and Tips. You could also watch the webinar here.

FAQ 52