Oktopost

FEBRUARY 6, 2023

Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest. As an industry leader, he strives to expand company horizons surrounding social media, specializing in building dynamic and bold strategies that deliver audience value and support business growth.

Business 131

Business Youtube Social Media Communities 131

Inbox Insight

APRIL 18, 2024

LONDON, UK – Inbox Insight, a leading provider of AI-powered lead generation services , has been named a Leader for Lead Generation on the G2 review site. Our insight-powered services help companies identify their best prospects, enrich leads with actionable insights, and engage key stakeholders to drive revenue growth.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

Tomorrow People

JUNE 7, 2021

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company.

Paid Search Agency 177

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 177

Sage Marketing

OCTOBER 1, 2023

Techstars London Accelerator – Location : London – Focus: Tech startups – Notable Alumni : SendGrid , Sphero Techstars London Accelerator is a prestigious program known for its rigorous selection process and intensive mentoring. It offers funding, office space, and a supportive community.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

Sage Marketing

OCTOBER 1, 2023

Techstars London Accelerator – Location : London – Focus: Tech startups – Notable Alumni : SendGrid , Sphero Techstars London Accelerator is a prestigious program known for its rigorous selection process and intensive mentoring. It offers funding, office space, and a supportive community.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

Onalytica B2B

SEPTEMBER 18, 2017

Location: London and NYC. Bio: Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). But I’m worried that B2B companies are missing what content can do for their brands, too. Also positioning and branding.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.

Marketing Proposals 102

Marketing Proposals B2B Buyer Intent Acquisitions 102

Zoominfo

JUNE 13, 2022

With the addition of Comparably to our TalentOS platform, companies have access to tools for building their brand reputation, including collecting current employee feedback, sharing employee reviews in email and social media campaigns, and creating content that highlights their teams and initiatives.

Forecasting 130

Forecasting Domain Privacy Acquisitions 130

Customer Experience Matrix

SEPTEMBER 28, 2017

I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles, preceding Shop.org, and the Technology for Marketing conference in London, where BlueVenn sponsored me. There were some interesting developments. Broader awareness of CDP. So hooray for that.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Contently

FEBRUARY 17, 2023

As more consumers move to purchase online (or at least, online research), companies that utilize AR can give customers a chance to see how a product would work in their homes or even on them, lowering the risk to purchase. But for season 4, the media company created an in-person AR experience to get people talking.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Stevens & Tate

JANUARY 27, 2023

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. The following are a few ways that experiential marketing companies can use digital technology to improve their experiential marketing efforts.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. A: Companies like ourselves notice the impact of energy prices on delivering advertising campaigns.

Paid Search Agency 110

Paid Search Agency Advertising Agencies Ads Bandwidth 110

chiefmartech

APRIL 28, 2023

These are companies on the forefront of shifts happening in data and composability in martech — and how to manage marketing in this new environment effectively, efficiently, and responsibly. Finally, I’ll close out the month by keynoting the AntiConLX Global event in London on May 25, hosted by the amazing Carlos Doughty.

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management Hubspot 88

Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Martech

OCTOBER 11, 2023

In his data management journey, he has worked with a diverse portfolio of companies embarking on their data management journey. Moderator Kim Davis, Editorial Director, MarTech Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Business 117

Martech

APRIL 21, 2022

In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels. London and India, according to the company.

Digital Experience Platform 113

Digital Experience Platform Paid Search Agency Digital Transformation Touchpoints 113

Marketing Insider Group

FEBRUARY 17, 2017

For the 110th episode of The Marketing Book Podcast, I interviewed Thomas Barta, co-author of “The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.” Based […].

Advertising Agencies 172

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing 172

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. Corporate events are opportunities for companies to entertain clients, reward employees, promote teamwork, educate the market, establish partnerships, launch new products, and much more.

Advertising Agencies 168

Advertising Agencies Tips Paid Search Agency Enterprise Management 168

Martech

AUGUST 16, 2023

Sponsored by: In this episode of the MarTech Podcast: Data Makes the Difference, Sally Slarke, Dun & Bradstreet’s SVP of digital audiences, and Kim Davis, editorial director at MarTech, discuss how brands connect directly with customers – regardless of whether they are buying for themselves or on behalf of their companies.

Enterprise Management 98

Enterprise Management Work Management Advertisements Advertising 98

Martech

AUGUST 29, 2023

Moderator Kim Davis, Editorial Director, MarTech Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago. Sponsor Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Conversion 115

Martech

SEPTEMBER 6, 2023

Moderator Kim Davis, Editorial Director, MarTech Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago. Sponsor Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance.

Enterprise Management 113

Enterprise Management Work Management Marketing Analytics Tools Marketing Management 113

KoMarketing Associates

SEPTEMBER 4, 2019

Statistics showed that more companies have many disconnected CDPs (43 percent) than any other architecture. London Research conducted the “Customer Data Excellence” report in partnership with BlueVenn to gain more insight into how marketers are utilizing CDPs to provide a better customer experience.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

KoMarketing Associates

AUGUST 29, 2019

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. Only 14 percent stated that they do not have a CDP with no plans to implement one.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

KoMarketing Associates

JUNE 4, 2019

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. Only 14 percent stated that they do not have a CDP with no plans to implement one.

Planning 121

Planning Statistics Custom Publishing Paid Search Agency 121

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Interestingly enough most companies don’t always believe that capturing gender is an imperative. She explained why.

Marketing AI 123

Marketing AI Work Management Marketing Management Ethics 123

Adobe Experience Cloud Blog

SEPTEMBER 19, 2017

So, if you’re in Boston , Chicago , or London —or if you’re traveling to any of these cities—you’ll need to add the Marketing Nation Roadshow to your calendar. In fact, IDC says that in a few short years, half of all companies will be using AI in their marketing. For London—you’re in luck—it’s already free to those who register!

Advertising Agencies 134

Advertising Agencies Thought Leadership Paid Search Agency Storytelling 134

Envy

FEBRUARY 17, 2019

Est. 2012, London Twitter: @ClauseMatch. This pioneering company began creating its SaaS platform for smart document management well before the advent of GDPR and ESMA regulations. There are plenty of FinTech companies that do good work, but AID:Tech is one of the few that actually does good. Est. 2012, London Twitter: @divido.

Startups 85

Startups Work Management Marketing Management P2P 85

Martech

AUGUST 10, 2021

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. Conversocial has approximately 80 employees, with offices in London and New York. These capabilities help marketers adapt to one-to-one strategies, where consumers expect to be heard.

Planning 104

Planning Acquisitions Paid Search Agency Advertising Channels 104

Salesforce Marketing Cloud

OCTOBER 9, 2023

“One of the greatest acts a leader can make is to admit you don’t know,” said Caroline Casey, founder of the Valuable 500 , a global business partnership of 500 companies working together to end disability exclusion. Interested in starting an ERG at your company? Accountability is real,” said Casey.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Martech

JULY 26, 2023

Moderator Kim Davis, Editorial Director, MarTech Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago. Sponsor Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance.

Enterprise Management 98

Enterprise Management Work Management Generation Marketing Management 98

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

In fact, Salesforce employs over 1,500 machine learning engineers and data scientists across the company. With generative AI , Einstein is making every company and employee more productive and efficient across sales, service, marketing, and commerce. It can streamline existing processes and improve efficiency across teams.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Martech

MAY 15, 2023

Born in London but a New Yorker for over two decades, Davis started covering enterprise software ten years ago. Sponsor Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance.

Enterprise Management 101

Enterprise Management Work Management Marketing Management B2B Sales 101

Directive Agency

OCTOBER 25, 2018

– Directive, the leading B2B & enterprise search marketing agency, recently announced the opening of their first international office in London to accommodate growth and respond to the areas high demand for business-to-business focused search marketing agencies. October 25. 2018 – IRVINE, Calif. 949) 214-4024 Ext.

Enterprise Management 75

Enterprise Management Lead Ranking Advertising Agencies Work Management 75

Buffer

SEPTEMBER 20, 2022

Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. But with Build Week, we went bigger, encouraging everyone in the company to get involved. Throughout the week we shared short updates with the company to showcase our progress.

Features 86

Features Ad Building Landing Pages Analytics 86

Oktopost

JULY 6, 2022

That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. In his spare time, you can find Adam running LDN Life, an award-winning blog about London, writing his Culture Punks LinkedIn (Weeklyish) Newsletter about CX, EX, and Purpose, and on the Inside Fintech Podcast.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Content Standard

OCTOBER 5, 2023

Patrick oversees GTM, brand, and demand-gen strategy at Formula.Monks, a global consulting firm and the tech pillar of Media.Monks, owned by London-based S4Capital. His writing has been featured in the likes of The New York Times, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost, and Business Insider.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 102

nDash

JANUARY 4, 2022

A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company. He’s regularly featured on Hacker News, and has contributed to The Times (UK), The London Evening Standard, The British Journal of Photography, and more.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98