Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. Visit my website for more content on industrial marketing.].

Trending Sources

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ?

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp.

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show.

Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. How does one solve this industrial blogging duality?

Here's An Industry Comparison Of The Most Widely Used Marketing Channels

bizible

We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. In our survey, marketers selected every marketing channel they used and indicated their industry.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Engineers and industrial buyers are not unaware of existing solutions and providers.

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

9 Must-Attend Retail Trade Shows for 2015

Vertical Response

Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. In a recent article on Forbes , Georganne Bender, a retail speaker, consultant and recognized industry expert, and her partner Rich Kizer both stressed the importance and value that businesses of all sizes gain from attending trade shows.

5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. How many attendees are from same company and/or location. The U.S.

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. being active in trade or industry organizations and associations.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional.

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. That’s why it’s so important to have access to industry data. Paths to conversion are often complex in the IT industry.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Trade Show Appointments. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Showcase The Company.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another.

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

B2B Lead Generation Blog

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Trade-show registration lists.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8 CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding.

Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

Content marketing is a central topic in most of my recent conversations with industrial companies. I agree that SEO is a very important goal of content marketing; after all, your website needs to be found by the right people when they are searching for industrial products and services that you provide. However, your industrial marketing content must do a lot more than just SEO. He finds it difficult to articulate it into written words and differentiate our company.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This is standard stuff in the software industry, although some companies do it much better than others. But I'd be happy to trade pride for success.

5 reasons B2B firms should invest in social media

Biznology

They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye.

Craft Beer and the Quest for Authenticity: What the Industry Can Teach Marketers

Content Standard

Koch knows a thing or two about beer: he founded the Boston Beer Company, best known as the producer of Samuel Adams beer. In industries dominated by multinational conglomerates, competition can feel like a futile effort.

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. For more tools and information, check out my recent column 40+ SEO Tools of the Trade.

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B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different

Great B2B Marketing

of hours at industry conferences, and it was good to be back in the saddle (so to speak). Prospects (especially the qualified ones) like to touch the merchandise, and the closest they can come with a software company is to see a live demo. Don’t waste your money and time on trade show event marketing if you can’t follow up quickly and professionally. From laptops to pads to smartphones, technology is a ubiquitous part of the modern trade show.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .

Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. Rigged quizzes don’t cut it anymore, at least not for reputable companies that can damage their trust by promoting misleading information.

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10 (+1) Tips to Maximizing Your Trade Show ROI, Part II

Fathom

In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. Be sure to include your (brief) company overview, latest press releases, product data sheets, and company spokesperson contact information. #3:

7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog.

In B2B Marketing, Don’t Forget the Basics

Webbiquity

Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Industrial trade shows date to the late 18th century, and direct mail originated even earlier, with William Lucas’s seed catalogue in 1667.

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. The trend holds true across the board even though the mix may be different depending on the size of a B2B company.

Kaon 3D Provides More Flexibility for Cisco

Kaon

Moreover, it is not just Cisco, IBM has access to the very same resources, and so the two companies are always in synch. Filed under: 3D Products , Trade Show Trends Tagged: B2B , business challenges , Cisco , Kaon , Kaon Interactive , Kaon v-Rack , trade show , VMWorld 2015.

8 Reasons Super Specialized Companies Should Embrace Inbound

Hubspot

I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. I call them “superniche” companies. It’s a very sciency product in a highly specialized industry.

How to Calculate Whether That Trade Show Was Worth the Investment

Hubspot

Sure, there are some industry events we think rock: Dreamforce , SMX , Dublin Web Summit , LeWeb , and of course Inbound. How to Calculate the ROI of an Event or Trade Show. How to Track Trade Show Lead Generation and Sales.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

Leveraging Voice of Industry in your B2B communication strategy

Integrated B2B

If you have been a returning reader you will know that we are big on the ongoing changes in B2B buyer behavior and how most B2B companies have yet to follow suit and create a communication strategy to match the changes. One way is by establishing a respected and credible Voice of Industry.

6 Strategies to Make Your A/E/C Industry Conference Experience "Social"

Marketri

Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community." What has your experience been with social media and conferences or trade shows?

How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With lighter trade show attendance, B2B businesses can continue to make connections and network effectively with LinkedIn Groups. Join Groups Pertinent to Your Industry.

Is Marketing hurting your company?

Integrated B2B

The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential?