Oktopost

JUNE 6, 2020

The initiative quickly went viral and social media users filled their accounts with black squares. I wanted to give space to the voices of the Black Community. To do this, I used a feature inside of Okotpost that no marketer ever wants to use. I pressed the big red button. In that moment, I had a few moments to breathe.

Activities 99

Activities Thought Leadership Work Management Marketing Management 99

Outgrow

OCTOBER 7, 2021

Instagram has consistently brought new features that aid creators, business owners, and entrepreneurs to maximize their sources of revenue online. . Since then Instagram has brought multiple features like Reels, IGTV, and more to help businesses to sell online. . 6 Build a Community through your Blog. But that was just a start.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. In this blog, we’ll compare Facebook and YouTube features to help you decide which platform is better for your business. User Experience and Features.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. The beta feature enables users to see and create 15-second videos with musical overlays. billion cumulative daily views.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. Some companies, like QAD Inc.,

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

The Lead Agency

APRIL 14, 2024

At The Lead Agency , our resident video expert, Megan Sommer, and social media expert, Emily Vale, understand how impactful video can be in B2B digital strategies. “Magnum wanted to change their video strategy to focus on the benefits of their products, rather than just the features. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

AUGUST 7, 2020

Mimicking TikTok’s features will provide Instagram a competitive advantage, especially when: 1. Instagram tested the Reels feature in Brazil, earlier in November, and in July 2020, the feature was rolled to Germany, France, and India. The Feature is Now Live in More than 50 Countries. Strengthen Their Community.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. Tag and track everything.

Marketing Funnels 128

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 128

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Godspeed Spook.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Social Media Classified Ads 85

Buffer

MAY 4, 2022

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Individuals who are building in public have seen many positive returns, like finding community and gaining brand exposure. Google Adsense can also be integrated into your site.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

FunnelEnvy

DECEMBER 11, 2023

Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. Retention Stage Training and tutorial Videos, customer success stories, updates, and new features videos. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Affiliate tracking software like Tapfiliate will provide you with all the functions and features you need to run your affiliate program in-house.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Blog posts , press mentions and earned media. This is probably the most straightforward way to start building a sense of community and driving conversations. Brand ambassadors.

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

ClearVoice

JANUARY 26, 2024

Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” Feedback and Community Building When done right, your content will open a door for feedback and community engagement, allowing brands to build a loyal community of followers who contribute to and advocate for the brand.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

FEBRUARY 23, 2021

Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. Because of Clubhouse's growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use it in their marketing strategies. Join Clubs. Want to speak?

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Tomorrow People

MARCH 7, 2012

Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Myth 2: “PR is simply about sending out press releases and getting featured in newspapers and magazines.” But the era of the press release-only approach in creating effective media coverage is long gone.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Buffer

MARCH 30, 2022

They even went viral for featuring Crowell’s 99 year old grandma on their social media. If BTRBTL were to somehow get into a landfill, the plastic would break down into water, soil, and carbon-based gasses, according to a So Good So You press release. Rather, her focus was to help her community.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . PR credibility vs social media credibility.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

AUGUST 20, 2018

It’s no surprise that organizations like the ASPCA feature sad photos and a moving song while asking for donations. Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. Studies show that producing content that purposely elicits anger and anxiety will lead to virality and increased views.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. Potential Challenges of Building a Community.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Well, because there were some features we considered more important than others and so should you. Slides can be seen below.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. For many marketers, their biggest communities are outside of social media. 7 Epic Uses of Twitter's New Embeddable Tweets Feature.

Twitter 28

Twitter Features Trade Show Hubspot 28

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. I’ve seen it all and my sister keeps pressing her new lead system craze on me. So, why is it free?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Vidyard

APRIL 30, 2015

The same strategy applies to Facebook videos, as viewers aren’t going to hear the audio unless they explicitly press play. If your content is compelling, your followers will be excited to share it, and you’ll reap the benefits of virality, and increased analytics on the content. Keep it short.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Hubspot

MAY 10, 2016

You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Fresh Web Explorer is a tool created by Moz that lists any recent pages that feature a keyword you input into the search bar. Now it’s back to business.

PR 28

PR Campaigns PPC Budget Programs 28

Hubspot

FEBRUARY 6, 2014

We have seen some amazing ideas come out of the Kickstarter community and thought this was the optimal avenue to try it ourselves. Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Kickstarter Community. A: Two things.

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

NOVEMBER 24, 2011

Furthermore, they are helping to stimulate the economy and local communities by encouraging shoppers to remember the smaller, local stores while also promoting its brand effectively. Even if people laugh at Kohl's song selection, it has received a lot of viral attention as "Friday" is a song people love to talk about, even if they hate it.

Campaigns 28

Campaigns Examples Viral Marketing Paid Search Agency 28

Hubspot

SEPTEMBER 26, 2013

Ultimately, what makes this collection so noteworthy is the unique narrative each manages to create -- not just about the individual features and components of their products, but also about their larger positioning in the marketing of them and in the lives of the people who use them. The community is what defines it. The key here?

Video Marketing 28

Video Marketing Buy Product Best Practices 28

MKT1

NOVEMBER 16, 2023

We are looking for 10 sponsors to present their workflows & be featured in our January Newsletter. REGISTER HERE » Check out these highly relevant, highly curated products and services from our sponsors We only include sponsors when we’ve received a positive recommendation from the MKT1 community or our portfolio companies.

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

The Effective Marketer

FEBRUARY 12, 2009

Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. I’m going to do a post on Outlook’s task management feature and how you can customize categories to work with GTD. A new task window will open up waiting for your input.

Planning 100

Planning Product Effectiveness Tips 100

SmartBug Media

MARCH 9, 2023

These are typically organic pieces of content and can include mentions in online publications, customer reviews, retweets on social media, and viral videos. The most common types of social ads are featured on Facebook, Twitter, and Instagram. It is often seen as more trustworthy and genuine than owned or paid media.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Online Marketing Institute

JULY 31, 2012

MediaPRO Community. Featured Jobs. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

NOVEMBER 11, 2015

has been named as the number one viral marketing campaign of all time [by Ad Age].". I'll warn you now: they're not shy with the F-bombs or referring to "your handsome-ass grandfather," so you may want to throw in the headphones before pressing play. Six days later, we had six million views on YouTube. The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Sprout Social

JANUARY 27, 2020

Odds are you’ve probably seen at least one of those viral lip-syncing videos, or screencaps and gifs from meme-worthy content across your other social channels, like Instagram and Twitter. This post will answer all those pressing questions so you can understand the platform better and decide whether or not it’s relevant for your brand.

Social Media 134

Social Media Social Marketing Media Viral Marketing 134

ConvertKit

JUNE 29, 2021

Build a loyal community with newsletters. 2: Focus on building community first. Once you have an idea of your brand, focus on building a community of readers before jumping straight to selling your book. Your community is where you get to embody your brand. Community isn’t a get-rich-quick marketing tactic.

Word of Mouth 92

Word of Mouth Communities Newsletter Conference 92