The Lead Agency

APRIL 14, 2024

At The Lead Agency , our resident video expert, Megan Sommer, and social media expert, Emily Vale, understand how impactful video can be in B2B digital strategies. “Magnum wanted to change their video strategy to focus on the benefits of their products, rather than just the features. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

APRIL 16, 2020

GE Healthcare is a part of the story, but it’s not a press release. GE Healthcare is a part of the story, but it’s not a press release. These roundups often feature non-GE innovations, giving readers hope in an extremely digestible format. Its content is so good that it often goes viral on Reddit.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Hubspot

SEPTEMBER 21, 2020

considered banning TikTok due to privacy concerns , Instagram launched a handful of new audio and video editing features that are quite similar to what users would find on TikTok. This new set of mobile features, which can be accessed in the Stories section of the Instagram app, has been dubbed Instagram Reels. Emmy Mae Bridal.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. The beta feature enables users to see and create 15-second videos with musical overlays. billion cumulative daily views.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. In this blog, we’ll compare Facebook and YouTube features to help you decide which platform is better for your business. User Experience and Features.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok. Shout out to @hooraemedia and @walmart.

Brand Identity 97

Brand Identity Branding Budget Programs Communities 97

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Sprout Social

FEBRUARY 15, 2023

A featured video plays for your subscribers, but only for those who haven’t seen it yet. Featured sections Choose up to 12 featured sections that will appear on your channel. For example, Monterey Bay Aquarium features a playlist full of relaxing livestreams that their channel is known for.

Youtube 86

Youtube Advertising Channels Brand Identity Branding 86

Outgrow

OCTOBER 7, 2021

Instagram has consistently brought new features that aid creators, business owners, and entrepreneurs to maximize their sources of revenue online. . Since then Instagram has brought multiple features like Reels, IGTV, and more to help businesses to sell online. . 8 Distribute Press Releases and Create a Press Kit.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Oktopost

JUNE 6, 2020

The initiative quickly went viral and social media users filled their accounts with black squares. To do this, I used a feature inside of Okotpost that no marketer ever wants to use. I pressed the big red button. Inside of the feature, I was able to customize the amount of time the account would be in crisis mode.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Affiliate tracking software like Tapfiliate will provide you with all the functions and features you need to run your affiliate program in-house.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

ConvertKit

JULY 7, 2021

Next, she took a short press trip to Savannah, Georgia. Since her newsletter features many funded travel opportunities for people ages 16-30, I ask her how she finds their response to email, considering most assume Gen Z to be a social-media-only generation. As featured on…”. My dad was like, ‘Are you ill?’”.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Hashtags aren’t always a force of social change—some viral hashtags are just plain fun. bill.hirst. ?? How to use hashtags. Timely or seasonal (example: #NYE).

Effectiveness 121

Effectiveness Social Media Paid Search Agency Viral Marketing 121

Lenny's Newsletter

SEPTEMBER 5, 2023

Then we started sending out feature update emails as we were releasing features and got back replies, ‘This looks sweet. If we got some of the right people using it, we would get sort of a viral adoption effect. Get press Three startups I looked at had meaningful success with early PR. I’d love to try it.’

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Contently

JUNE 9, 2016

In the past, Facebook posts rarely went viral. As Facebook continues to transition away from a social network and becomes a content network in order to attract advertiser money, as I’ve argued previously , creating the conditions to foster viral hits like Chewbacca Mom is a top priority. Of course, there are catches.

Viral Marketing 60

Viral Marketing Youtube Advertising Agencies Facebook 60

Hubspot

FEBRUARY 23, 2021

Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. And, as with any new social media app, learning about all of Clubhouse's features -- and trying to catch up with its earliest adopters -- can feel a bit overwhelming. Join Clubs. If you see a party popper emoji (or ?? ) Want to speak?

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

RebelMouse

MAY 2, 2022

RebelMouse’s state-of-the-art paywall functionality and data-driven features are key to revenue growth. This is an emblematic story of an independent, mission-driven digital journalism company that’s in it for the long haul — and the technical partners that make it possible. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

ClearVoice

DECEMBER 27, 2021

This business-to-consumer brand features raw, and sometimes uncut, footage from Oreo lovers around the world. Its proofreader feature helps educate users with proofreading skills. Brands like Yahoo, Alibaba, Fox, and the Associated Press utilized artificial intelligence technologies to improve their content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

FunnelEnvy

DECEMBER 11, 2023

Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. Retention Stage Training and tutorial Videos, customer success stories, updates, and new features videos. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. As another way of engaging their audience, Rob’s team features current students, staff and alumni to highlight the lifestyle and career opportunities which come from being part of the university community. ?? ?? "I

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

ClearVoice

FEBRUARY 3, 2021

Press releases. Content for social media channels with viral potential (FB, Twitter, and LinkedIn). An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Branded/native content. Interviews.

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. With Sprout Social’s sentiment analysis and social listening features, you can keep tabs on brand health and sentiment, as well as get deep audience insights. Some companies, like QAD Inc.,

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Valasys

AUGUST 7, 2020

Mimicking TikTok’s features will provide Instagram a competitive advantage, especially when: 1. Instagram tested the Reels feature in Brazil, earlier in November, and in July 2020, the feature was rolled to Germany, France, and India. The Feature is Now Live in More than 50 Countries. Wrapping Things Up.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

Buffer

MAY 4, 2022

The platform is simple to use while also offering more advanced features for those who need it. Ghost — At Buffer, we use Ghost for our blog and appreciate its intuitive dashboard, built-in SEO features, and the platform’s commitment to centering content at the forefront.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Contently

NOVEMBER 2, 2018

But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. Your brand might benefit from a funny, informative video about what you do, or you could always write blog posts to set the record straight about something in the press.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

SocialPilot

FEBRUARY 12, 2024

Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year ( 200 billion+ ) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information? Here are the steps for an advanced search.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Hubspot

SEPTEMBER 24, 2019

Here, we'll dive into what exactly the Explore Page is, as well as six tricks you can use to get your posts and Stories featured on the page for maximum exposure. Next, let's take a closer look at the specific algorithm Instagram uses when choosing which posts to feature on the Explore Page. Follow viral trends.

Brand Identity 77

Brand Identity Branding Tagging Viral Marketing 77

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. The DFS furniture company got a lot of bad press and even had their ads banned for shrinking the models used in the images of their furniture.

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. wraps up the year with milestones In 2016, Spotify introduced its Wrapped feature and marketing hasn’t been the same since. Cummins Inc.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . PR credibility vs social media credibility.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Tomorrow People

MARCH 7, 2012

Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Myth 2: “PR is simply about sending out press releases and getting featured in newspapers and magazines.” But the era of the press release-only approach in creating effective media coverage is long gone.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Sprout Social

JANUARY 26, 2021

From the skateboarding, cranberry juice and “Dreams” combo we didn’t know we needed to the #BlindingLights challenge, TikTok is where trends are born and go viral. This past year, brands were pressed to speak out on social and political issues, with 70% of consumers saying it’s important for brands to take a stand.

Social Media 143

Social Media Media Burn Rate Tagging 143

Contently

JULY 23, 2018

Columnist Steve Pearlman vented about how uncooperative corporate comms had become , refusing to participate in even positive feature stories. Its posts go viral on Reddit and serve as the source material for articles across the web. Brands certainly can—and do—amass a strong owned audience with great content.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Contently

JULY 23, 2018

Columnist Steve Pearlman vented about how uncooperative corporate comms had become , refusing to participate in even positive feature stories. Its posts go viral on Reddit and serve as the source material for articles across the web. Brands certainly can—and do—amass a strong owned audience with great content.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Twitter Moments is also a great alternative to showcase featured content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

JANUARY 12, 2022

Blog posts , press mentions and earned media. If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. When customers share photos of their photos, experiences or purchases.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Contently

OCTOBER 5, 2016

Much of the press about the release criticized the software , especially in comparison to Google Maps. And Podcasts came equipped with its own features like genre filters, a “top charts” section, and curated lists. Better data may also lead to a new philosophy that values quantity and virality over quality. “I

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117