Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. No matter our employment situation.

Business 353

Business Work Management Correlation Cable 353

B2B Marketing Traction

APRIL 30, 2014

The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011). The study also shows a correlation between CMOs who have adopted digital marketing and higher financial performance of their organizations.

CMO 100

CMO Social Media Media Correlation 100

Zoominfo

JULY 5, 2023

I think a lot of organizations feel like it has to be a tradeoff, but they work better when they’re working together.” By analyzing wins from the past 90 days, they can identify intent topics that correlate closely with successful deals, creating a framework for finding potential good-fit prospects in the future.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Oktopost

AUGUST 23, 2020

On this episode of Stuff You Should Know About Our Changed New World , Sarah Whipp , CMO and Head of Go-To-Market Strategy at Callsign sits down with host Colin Day , Managing Director EMEA at Oktopost to share a typical day in the life of a Chief Marketing Officer. Why is your product or service an essential part for the organization?

Marketing Budget 124

Marketing Budget CMO Marketing Budget Creation Correlation 124

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” It’s rarely perfect and correlation is typically stronger than causation. Yet a new study by Bain and Google brings something new to the conversation. >>> Need an extra pair of hands?

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Schaub, a former tech CMO, led IDC’s CMO Advisory practice for nine years. You must have an enduring mission,” Schaub says.

Conference 108

Conference ROI Terms and Conditions Planning 108

PathFactory

JUNE 13, 2023

We need the first-party data from content engagement — correlated with analysis of the aboutness of that content itself – to train AI, drive personalization and automation and give us the analytics we need to have truly intelligent and actionable CX data models. George also declared that B2B CMOs should lead the charge on generative AI.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

ANNUITAS

FEBRUARY 24, 2015

As a follow-on commentary the analysts from Regalix stated the following, “Improved Engagement/Customer relationship seems to have fallen in priority this year, giving us the feeling that marketers, especially in the B2B space, are yet to find a direct correlation between increased customer engagement and sales.”.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Tony Zambito

OCTOBER 22, 2020

The future of work will be a strong correlation as B2B companies return less of their workforce to offices due to the pandemic. Are you, as a senior leader in marketing or sales, and your B2B organization focused on a Buyer Strategy? Transformative it is. B2B companies can no longer afford ad-hoc or siloed approaches. .

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

ClickZ

JULY 29, 2020

They rarely produce actionable or reliable attention measurements against individual media consumption sessions — particularly ones found in brand lift studies with weak or no correlations to real-world outcomes like sales. CMO mandate: Prioritize attention and embed into brand strategy . Brain scans: Powerful but niche.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Tony Zambito

APRIL 17, 2016

Whereby organizations have struggled to break the 39% ceiling, in several surveys completed by CMI (Content Marketing Institute) the past few years, claiming their content marketing efforts have been somewhat to very effective. The correlation is evident. Could there be a correlation here also? Is Technology The Answer?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

SmartBrief - Marketing

OCTOBER 9, 2023

Indeed, there will be both causation and correlation in Threads’ survival, based on its relationship with X. Formerly a CMO and founder or co-founder of multiple agencies, he’s known as a thought leader in digital marketing.

Twitter 52

Twitter Phishing Domain Privacy 52

Mereo

MARCH 21, 2024

Second, the buying organizations were mostly retailers or brand companies selling directly to consumers. They focus on their organization and the features of its products or services instead of the buyer’s goals. Download The Complete Sales Organization Guide to Seek to Serve, Not to Sell.

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

B2B Marketing Directions

NOVEMBER 6, 2022

All respondents were affiliated with B2B or hybrid B2B/B2C companies, and all were involved in the content marketing efforts of their organization. Seventy-one percent of the respondents in the CMI/MarketingProfs survey said content marketing had become more important to their organization over the year preceding the survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

ClickZ

DECEMBER 3, 2019

Both of these together help finance understand the CLV and educate the whole organization on the acceptable customer acquisition cost to drive the targeted ROI. With these steps and measurements in place, you have earned your role as fortune teller – overseeing a true Predictive Analytics Organization.

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Add Paul: https://plus.google.com/102020971187267438341. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. Paul Magill is a Managing Director with Deloitte Consulting and the former CMO for Abbott. Dr. Moorman is the T. Austin Finch, Sr. Nikita Avdiushko is a recent MBA graduate from Duke.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

Porch Group Media

FEBRUARY 23, 2021

However, only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization. This is according to a recent survey by CMO Council and Catalina. These events often correlate to an increase in purchasing.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

Allocadia

JUNE 17, 2019

Your CMO has laid out a vision for what they want your large, global marketing organization to accomplish. Think of measurement as the language by which every marketing leader communicates their intentions to the global business organization. Ask what the CMO and CSO care about, jointly. It’s the new year. Survey says….

CMO 40

CMO Business Work Management Correlation 40

Allocadia

APRIL 16, 2019

Your CMO has laid out a vision for what they want your large, global marketing organization to accomplish. Think of measurement as the language by which every marketing leader communicates their intentions to the global business organization. Ask what the CMO and CSO care about, jointly. It’s the new year. Survey says….

CMO 40

CMO Business Work Management Correlation 40

NetLine

MARCH 21, 2022

Our CEO and CMO believe that the more personalized we can get with our customers, the better,” they said. Clearly, there is a correlation between program age and program success. The sales, service, and customer success organizations report to the chief revenue officer. So what does?

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. CMO at KMART says TV is easier to track than social. My verdict: KMart’s CMO is right. Doing it effectively, without history to learn from, would be a daunting initiative for almost any CMO.

Social Media 100

Social Media Media CMO Marketing Mix 100

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The survey indicated a top challenge was getting the organization as a whole to value personas. Analysis by Yamini Ahluwalia.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Marketing Insider Group

JANUARY 29, 2013

Which metrics you chose to run your business and to report to your CEO is important because this will determine the size of your budget, the stability of your job and the influence your team will have on the strategy of the organization. Marketing Metrics Keep Marketing Accountable. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Tony Zambito

JUNE 5, 2016

This 80/20 correlation is not a surprising revelation. However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. That is if organizations truly adopt the original intent and methods of buyer persona research.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tomorrow People

NOVEMBER 30, 2018

By pinpointing any correlations between contacts who watch a webinar and follow with a lead, we can determine what effective channels are and where our points of contact are most valuable. One little misstep by an organization and the consumer will just go to the competitor. Data visualization is key too.

Trends 220

Trends Content Marketing Branding Brand Identity 220

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. Is there a correlation between the low number of marketers who are digital and the low number of marketers who do digital?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Heinz Marketing

JULY 23, 2019

and this is causing the manager to think that compliance by staff will translate to a better culture which will magically correlate to a positive impact on the business. By this, I mean to reconnect people with the purpose of their efforts and show a direct correlation between what they do and how it aligns with the mission of the company.

Paid Search Agency 60

Paid Search Agency Companies Work Management Correlation 60

Mereo

AUGUST 12, 2021

Everyone at your organization. This requires an organization to change its approach across how it innovates, markets, sells, measures and operates. And download the free Complete Sales Organization Guide to Seek to Serve, Not to Sell today. Subscription models are based in value to the customer. Who delivers that value?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Business 87

Sprout Social

AUGUST 1, 2019

This report will show: The number of paid and organic likes for your Page over a specific period of time. What this section shows you: How many paid and organic likes your page has received over your selected period of time. You can see how many people watch your full videos, paid vs. organic views and more.

Facebook 80

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 80

Hubspot

MAY 30, 2023

McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. Others, like Darryl Praill, CMO at Agorapulse , disagree. “AI, Generative AI can analyze historical data and identify correlations that predict how likely a lead is to convert.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Nearly half of all marketing organizations have some aspect of sales hooked in, for example. IT and CX organizations are also being incorporated into the marketing machine. Encourage Some Risk.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

LeanData

JANUARY 11, 2018

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

LeanData

JANUARY 11, 2018

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40