Modern B2B

NOVEMBER 15, 2019

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. Know your marketing performance: benchmark (and why you must do it).

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. I once read a stat that said: “you’re more likely to get bitten by a shark than click on a display ad.”. It might seem extreme, but, think about it — when is the last time you actually clicked an ad while you….

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021). every year.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

MAY 19, 2016

While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Hubspot

SEPTEMBER 25, 2015

10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). About 50% of clicks on mobile ads are accidental. When Done Right.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. Before you can start counting views and shares, you need to ensure people click your link. If you’re not already, click Sign in in the top right corner.

Social Media 63

Social Media Clickthrough Media Domain 63

Atomic Reach

JUNE 3, 2019

Take a look at these stats below. Abandoned cart follow-up emails have an average open rate of 45 percent. Eighty-two percent of consumers rate an “immediate” response as important or very important when they have a marketing or sales question. percent increase in conversion rate. percent clickthrough rate in 2017.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

SnapApp

APRIL 4, 2018

The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). Do you look at the stats, ask for feedback, calculate ROI? Can I improve my "from address" and subject lines? Is my email design appropriate?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Hubspot

MARCH 30, 2016

If you click on an email in those six months, you stay subscribed. For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. 2) Our blog email notification opens, clicks, open rates, and clickthrough rates (mostly) increased.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Adobe Experience Cloud Blog

JULY 27, 2009

   While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys.   Additional basic stats include how many people unsubscribed and why those sent the email may not have had it delivered to them (hard and soft bounces).

Newsletter 48

Newsletter Lead Scoring Lead Ranking Clickthrough 48

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. More qualified traffic and better conversion rates. The better Google Search is able to help its users find the best search result before they click through (to ensure that each click is the correct one), the better the experience for their users.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

DECEMBER 7, 2012

That's why I decided to see just how much internal linking actually prompts people to click on links within our blog posts. I did this for a handful of blog posts, and here's what I found readers clicked on (and didn't click on all that much) in a few different, and very common, blogging scenarios! Tweet This Stat!

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

APRIL 15, 2014

3) Incorporating Data: "Is This Stat Good Enough? But if you''ve ever clicked on a blog post and been greeted but a big honkin'' block of text, you probably "get" how uninviting an unformatted post is. Am I Attributing it Properly?". This guide can help you with that. 4) Formatting: "Is This Reader Friendly?".

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

OCTOBER 9, 2015

While I hope that your content is so good that people are naturally inclined to share it, there’s another powerful way to increase sharing rates: give your followers a reason to share in the first place. Buy buttons let consumers make that purchase directly from the social media platform they’re on in just a couple of clicks.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

DECEMBER 12, 2013

The stats released this year only go to highlight these trends: 73% of B2B content marketers are producing more content than they did one year ago , with 58% of B2B marketers planning to increase their content marketing budgets over the next 12 months. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

AUGUST 19, 2014

The real crazy thing is, even though that stat is probably similar for most marketers, we still put practically all our effort into creating brand new content. If your focus is primarily on creating new content every month, that 76% stat may seem startling. Crazy, right? Actually, it makes perfect sense. Talk about low-hanging fruit!

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

NOVEMBER 18, 2014

That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. While I''m in no way suggesting you should post photos just for the sake of clicks, it seems that photos are a key play for garnering engagement on your Facebook Business Page. Click to tweet! ).

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more. Paid advertising is a powerful solution that can deliver up to 200% ROI.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

FunnelEnvy

NOVEMBER 14, 2022

Costs per click were less expensive, and budgets could go much further. Click To Tweet. TikTok also boasts higher retention rates than most other networks. Include a Hard-Hitting Fact, Stat, or Statement. As we move into 2023, paid ads are still an excellent way to attract a targeted audience.

Paid Content 78

Paid Content Paid Search Agency Ads Effectiveness 78

Hubspot

JULY 16, 2018

Click through the presentation below to uncover sales email subject line stats. Each stat gives insight into subject line strategy -- from word choice to character count and beyond. Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't.

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

Hubspot

OCTOBER 17, 2012

Just consider the stats for segmentation in email alone. According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. By now, you probably understand the importance of segmentation in marketing. But segmentation doesn't have to be limited just to email marketing.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. See more email marketing stats here. Email marketing is hard. Statista, 2019).

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . All of this impacts whether there’s a click at all, and certainly the clickthrough rate. Even with no-click SEO, you can still deliver a lot of brand authority. .

Analytics 14

Analytics Trends SERP Lead Scoring 14

Hubspot

FEBRUARY 6, 2017

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. Tweets with images receive 18% more clickthroughs , 89% more Likes, and 150% more retweets. Clickthrough rate is highest on Wednesdays. Tweet that doesn’t include a # or @ mention will generate 23% more clicks.

Social Media 28

Social Media Stats Twitter Facebook 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Buffer

SEPTEMBER 16, 2019

Moreso, Facebook ads still get clicks. According to stats as of April of this year, the average Facebook user clicks on 11 ads in 30 days. Anecdotally, those click numbers sound great, though they have been better. What words will you use to convince someone to click or tap? Now we can bring in the science!

Paid Search Agency 74

Paid Search Agency Facebook Research Ads 74

ClearVoice

MAY 20, 2021

Typically, the influencer sends the brand all of their demographics regarding their audience, engagement, reach, active posting times, clickthrough rates, and more. If, in your gut, you don’t feel like it makes sense for your audience, refrain from pushing forward purely based on stats. “It Marketing #Targeting Click To Tweet.

Clickthrough 59

Clickthrough Demographics Communities Social Media 59

Hubspot

MARCH 14, 2014

2) CTA Clickthrough Rates. After someone reads your content, you want that person to take the next step and click on your call-to-action (CTA). The metric you should most closely measure for CTAs, then, is your click-through rate, or the percentage of folks who clicked on the CTA. The content positioning?

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

QuanticMind

NOVEMBER 30, 2017

It’s data, from your stats on clickthrough rates, conversion rates and bid levels (among other things). Enterprise bid management solutions that use NLP can use techniques like semantic distance modeling to accurately forecast the value of long-tail keywords and help you finally capture all those high-intent clicks.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SEM 40

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. Backlink Stats. Keyword Stats. Mobile SEO Stats. Local SEO Stats. Video SEO Stats. Voice Search Stats. SEO Industry Stats. SEO Content Stats. General SEO Stats. Just 0.78% of people click on page 2 of Google’s SERPs. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Moz

MAY 6, 2019

This way, if someone finds your blog post and finds the content helpful, that increases the chances of them wanting to click a call-to-action , aka CTA, to access a relevant offer. First, link to external content when it’s helpful or supports a stat or claim you’re making. They don't click on anything else. Probably not.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Optinmonster

DECEMBER 30, 2019

While there are many mobile commerce stats to blow your mind , these ones really stand apart from the rest: 49% of website traffic comes from mobile users. It’s commonly known that shopping cart abandonment rates are as high as 85% on mobile, so this should be your priority, not an afterthought. Social Media Posts. Facebook Ads.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Hubspot

NOVEMBER 14, 2014

Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. 5) Removing social media share buttons from a product page increased clicks by 11.9%.

Conversion Rate 28

Conversion Rate Optimization Conversion Landing Pages 28

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. How to Use SEMrush.

Keywords 78

Keywords Paid Content Traffic Research 78