KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 This is a 20.8%

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Heinz Marketing

MARCH 2, 2022

Marketing performance management has been one of the most prominent streams in recent marketing research and practice. The purpose of the study is to gain insights into what high performing Best-in-Class (BIC) Marketing organizations do better, and differently, from their counterparts to earn high marks from the C-suite.

Lead Scoring 102

Lead Scoring Lead Ranking Class Organization 102

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report. Leading Marketers and their Data.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

Valasys

APRIL 11, 2024

By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities. Respecting their findings, the consortium will issue a consolidated report with implications of AI on ICT employees laid down.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Aberdeen

MAY 8, 2023

Data and insights for this article stem from Aberdeen’s research report entitled, “ Four Pillars for a Best-in-Class Digital Experience Program in 2023 (and Beyond) , ” written by Vice President & Principal Analyst Omer Minkara. phone, chat, email, text messaging).

Class 40

Class Best Practices Marketing Management Contacts 40

ClearVoice

JUNE 26, 2020

Plus, with so many master classes available online, it can also be confusing to determine which one is worth your investment. Luckily, we’ve researched the best of them available. 10 master classes for freelancers that will build and stimulate your career. These various methods require different skills. Website homepages.

Class 82

Class Ideal Customer Profiles Marketing Proposals Pricing 82

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). As more marketers begin to look for new martech, previous research suggests that many had been unsatisfied with their solutions for quite some time.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. About 55% said their plan has been “somewhat” successful, while 40% of the best-in-class respondents claimed that it has been “very successful.”.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

KoMarketing Associates

JANUARY 12, 2022

Although marketing technology (martech) has long been a part of many marketers’ strategies, new research suggests that it hasn’t always helped them achieve their primary objectives. About 22% of the best-in-class respondents said it was “very successful,” while 6% claimed it hasn’t been successful at all.

Budget Programs 218

Budget Programs Marketing Budget Class Statistics 218

PathFactory

MAY 5, 2021

We’ve built impressive websites and deployed world-class content with the express purpose of enabling our funnels, rather than enabling our buyers. The result is the industry’s first-ever report on the State of B2B Buyer Enablement, which is available here for free. 80% of buyers stay on top of the market with their own research.

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

KoMarketing Associates

DECEMBER 1, 2021

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives. About 35% of the best-in-class marketers are “very successful,” while 5% of respondents said they were “unsuccessful” altogether.

Marketing Management 239

Marketing Management Customer Satisfaction Statistics Class 239

KoMarketing Associates

NOVEMBER 4, 2020

However, new research shows that there are still numerous challenges in the way for those looking to leverage this methodology. In general, just 44% of all marketers have been “somewhat successful” at achieving their performance marketing goals; about 54% of the best-in-class marketers said the same.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Widen recently published the “2018 Connectivity Report” to take a closer look at how customer relationships are changing through personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Vidyard

JULY 13, 2017

That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. It’s not everyday you get to hear from over 80 best-in-class businesses on how they’re developing content, their strategic goals, and what distribution channels they find most effective.

Class 60

Class Advertising Benchmark Best Practices Distribution 60

KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. About 17% of best-in-class marketers said they had been “very successful,” up to this point. Marketers’ Growing Use of Social Media.

Allocation 197

Allocation Social Media Social Marketing Media 197

Aberdeen

NOVEMBER 4, 2021

The world of cybersecurity is an increasingly important, yet complex space for many, but for others like Derek Brink, Vice President and Research Fellow for Information Security and IT GRC, it’s just another day on the job at Aberdeen/SWZD. . This is also the community that consumes the research, in the form of reports, webinars, and so on.

Class 52

Class Work Management Enterprise Management Best Practices 52

Marketing Insider Group

FEBRUARY 13, 2023

The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders). Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

KoMarketing Associates

OCTOBER 5, 2021

However, new research suggests that there is still room for improvement in this area. Ascend2 recently published its “State of Marketing Automation” report, and the majority of marketers (54%) stated that they do not feel that they are utilizing marketing automation tools to their fullest potential.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Vidyard

DECEMBER 16, 2020

Recent research from Demand Metric reveals a 93% year-over-year increase in the number of businesses using video for sales prospecting and customer engagement. Of those using video, 94% report that it performs as well, if not better, than other outreach forms. Free Video Selling Master Class: Learn How to Use Video for Sales.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Aberdeen

FEBRUARY 16, 2021

Those that have fortified their data environment and improved business reporting have seen improvements in their workforce performance and key business metrics, such as profitability. Streamlined Business Reporting. Register HERE to secure your spot!

Business 52

Business Marketing Management Lock-In Webinar Metrics 52

6sense

FEBRUARY 1, 2022

This creates troublesome and expensive reporting deficiencies that can bring revenue teams to a standstill. Here are 9 Reporting Capabilities that revenue teams “must have” to fully understand — and act upon — their sales intelligence. One-third of account-driven organizations haven’t even defined such a methodology. .

Ideal Customer Profiles 62

Ideal Customer Profiles Sales Qualified Leads Demand Generation Click Rate 62

6sense

DECEMBER 15, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. The Leader designation signifies that 6sense has earned best-in-class ratings by verified customers for both customer satisfaction scores and market presence in each of the 11 categories.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

B2B Marketing Directions

MARCH 24, 2024

Imagine you're a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. World-class track athletes usually run a 100-meter dash in about ten seconds. But in this race, you'll have a major advantage.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

KoMarketing Associates

AUGUST 25, 2020

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. Approximately 31% of the best-in-class marketers who responded to the survey stated that they have been “very successful.”.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

Vidyard

DECEMBER 16, 2020

Recent research from Demand Metric reveals a 93% year-over-year increase in the number of businesses using video for sales prospecting and customer engagement. Of those using video, 94% report that it performs as well, if not better, than other outreach forms.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. CMIContent 2019 #research Click To Tweet. research Click To Tweet. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Finally, Millward Brown research shows desktop is preferred to mobile for online shopping, making it a priority among lower-funnel tactics. Controlling most U.S.

Television marketing 62

Television marketing Planning Paid Search Agency Peer-to-peer 62

Martech

APRIL 22, 2024

A Bloomberg report found Firefly was trained, in part, on AI-generated images. So if there is some massive class action lawsuit and it’s determined that these models were actually illegally trained, the end user is the one that’s going to get caught up in it.” Unfortunately, or perhaps inevitably, this wasn’t entirely true.

Marketing AI 107

Marketing AI Training Tools Copyright 107

KoMarketing Associates

JUNE 16, 2020

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”. Finding Benefits in Flawed Marketing Data.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Nuvi

SEPTEMBER 20, 2022

Report analyzes over 5 million reviews to underscore the importance of listening to customer feedback in a supply constrained industry; highlights the service lane as a major opportunity for improving CX. The 2022 Automotive Reputation Report is now available. SAN RAMON, Calif., SAN RAMON, Calif., Motor Werks INFINITI. Audi Mentor.

Customer Satisfaction 52

Customer Satisfaction Work Management Loyalty Correlation 52

Conductor

JUNE 24, 2021

This report extremely important to us as a customer-first company, as the results involve gathering intelligence directly from our users on their satisfaction with both product features and their experience with our organization. Says Ben Dickie, Research Director of Enterprise Applications.

Features 59

Features SEO Product Customer Satisfaction 59

KoMarketing Associates

DECEMBER 18, 2019

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. However, 39% of the best-in-class marketers said that they have been “very successful” at reaching their top goals. Turning to Video Marketing in 2020.

Acquisitions 157

Acquisitions Planning Leads Lead 157