Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

B2B Marketing Directions

MARCH 24, 2024

Imagine you're a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. World-class track athletes usually run a 100-meter dash in about ten seconds. The study defined the Pre-Decision stage as ". The Bain & Co./Google

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. American Express Business Class. This relationship lends a real community feel to the Business Class blog, as well as increasing exposure for those who contribute. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. CMIContent 2019 #research Click To Tweet. research Click To Tweet. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.

Research 88

Research Top of Funnel Content Marketing Budget Programs 88

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. Eliminated manual research & wasted outreach. Read the case study to learn how complete, accurate data is helping Pramata drive real sales results! Read the case study. Then Pramata found DealSignal.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B.

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Vision Edge Marketing

MAY 11, 2021

Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. BCG studied the tenures of 7,000 CEOs worldwide to identify how they affected their companies’ business performance trajectories. Research consistently finds that great leaders are voracious readers.

Business 242

Business B2B Thought Leadership Allocation Thought Leadership 242

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. As it turns out, previous research shows that it’s the best-in-class marketers who are making the most of the data and analytics at their organizations.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

Webbiquity

SEPTEMBER 28, 2022

By collecting a subscriber’s data, messages can be personalized based on their lifestyle, hobbies, ideologies, societal class. A Statistica study found the open rate for e-mails with a personalized message was 18.8%, while without personalization, the open rate was 13.1%. Statistica conducted a survey of U.S

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts. . Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

Salesforce Marketing Cloud

JANUARY 3, 2024

Discover how to set collaborators up for success with inclusive workflows, user research advocacy, and cross-skilling. Today, he’s committed to the design practice of user research. Ready for research? Ensure the product development plan includes user research. This can create miscommunications. And for good reason.

Design 105

Design Validation Lock-In Class 105

Vision Edge Marketing

SEPTEMBER 12, 2023

Their study found evidence of significant performance benefits related to strategic planning effectiveness. Key Attributes of a Best-in-Class Strategic Plan Specificity and Clarity Actionable Milestones and Relevant Performance Targets Operational Feasibility 3. We concur with their conclusion that “simply having a plan is not enough.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Vision Edge Marketing

JUNE 10, 2014

In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic.

Class 100

Class Planning Work Management Best Practices 100

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Save time by eliminating manual research, wasted sales outreach. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study!

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Nuvi

SEPTEMBER 28, 2021

Exclusive research conducted in partnership with CGA ranks the most important pieces of information in the consumer journey and shares best practises for digital reputation management. The study included insights from 2,000 nationally representative consumers who visit a bar, restaurant, pub or hotel once every six months.

Studies 40

Studies Lead Scoring Lead Ranking Ideal Customer Profiles 40

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. Why evaluating your own “cost of failure” is crucial when conducting internal studies.

Research 88

Research Paid Search Agency Business Sample 88

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). In fact, extensive research shows product demonstrations significantly increase same-day sales, long-term purchasing habits, brand franchise sales, and average deal size ( source ). Schedule a product demo.

Pricing 239

Pricing Price Case Studies Case Study 239

Vision Edge Marketing

JUNE 21, 2018

Statistics from studies by Fournaise underscore the imprudent reality of using an antiquated ROI approach to measure Marketing: 80% of CEOs admit they do not really trust or are very impressed by the work of Marketing. This research echoes the results of our annual MPM benchmark studies , an ongoing study since 2001.

ROI 174

ROI Planning Class Work Management 174

Aberdeen

JULY 11, 2018

According to Aberdeen research, that just might be the case. In a recent study, Aberdeen found that nearly 60% of organizations handle recruitment internally. Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today.

Class 40

Class Acquisitions Process Advertising Agencies 40

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Course Duration: 12 months (3 semesters), with classes two evenings a week: Monday and Wednesday, 5:30-9:45 p.m.

Course 110

Course Paid Content Marketing Analytics Tools Work Management 110

TrustRadius Marketing

MARCH 11, 2022

While everyone would love to see smaller schools and class sizes, technology cannot do that physically. In turn, they may not have time to assist their child with homework at home or come to class for conferences. For those that work all day and can’t go to class in person, online education has been a stunning arrangement.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Sprout Social

NOVEMBER 1, 2016

In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research. Research Your Destination. Just as a traveler researches a destination, so too must you. Social media has a huge influence on travel-related purchases.

Social Media 91

Social Media Class Word of Mouth Media 91

Biznology

NOVEMBER 29, 2017

Online classes : Students can now sit in the comfort of their homes to learn from teachers and online tutors from anywhere. Technologically sound : With the use of computers, smartphones, and smart gadgets, students are more technologically knowledgeable and this is a skill that is needed later, especially for further studies and jobs.

Social Media 128

Social Media Media Class Opinions 128

Blue Flame Thinking

JANUARY 3, 2022

Blue Flame Thinking has gained national recognition as a top web and app development company in the USA by Techreviewer.co, the well-regarded IT market research and analysis company. Techreviewer’s research placed us in the list of top development companies out of over 500 competitors. Web Development Rankings. About Techreviewer.

Paid Search Agency 98

Paid Search Agency Marketing Management Marketing Automation Services Budget Programs 98

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. What is the update on the program and what direction has it and your team taken in the interim?

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Zoominfo

JULY 25, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo 1. Companies must actively manage their perception as employers on platforms such as Comparably , which are used by candidates to research company culture regardless of whether their job search is active or passive.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Vision Edge Marketing

SEPTEMBER 26, 2017

Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. Source: Cook Up Your Best Marketing Performance, 2017 MPM Benchmark Study, VisionEdge Marketing, Hive9, and Valid USA.

Resource Management 152

Resource Management Planning Enterprise Management Budget Programs 152

Valasys

JULY 5, 2023

Especially for the students interested in conducting research, technology can be a great source in helping students. How to conduct research? It can be tantalizing for them, to enjoy such boring Math classes, they start to avoid learning mathematics, this can be damaging for their career progression.At They want to learn!

Education 52

Education Class Youtube Communities 52

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Connect with her on LinkedIn and follow her on Twitter.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Biznology

APRIL 29, 2021

consider these observations and predictions: Research shows that rates of depression and anxiety have increased during the pandemic—especially among younger adults. Plus, many studies show that people are eating more healthily and exercising more. Some data suggest that divorce rates are on the rise. These are all macro points-of-view.

Case Studies 104

Case Studies Class Customer Surveys Demand 104

Spiralytics

NOVEMBER 7, 2022

According to a study , almost all Philippine government agencies have included social media use in their communication plans. As such, be sure to first research which social media channels the public use before putting out your content. This article will discuss some tips for effectively using social media in government applications.

Social Media 118

Social Media Tips Media Privacy 118

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI.

Enterprise Management 127

Enterprise Management Work Management Marketing Management Trends 127

Trade Press Services

FEBRUARY 19, 2024

Millions of people around the globe dream of a life where anyone, regardless of class, race, nationality, or ethnicity, can achieve success, freedom, and equality. Press releases are a valuable medium for sharing news related to research or scholarly contributions. In 2023 alone, on average, the U.S. For example, a recent U.S.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Marketing Insider Group

SEPTEMBER 29, 2020

Rather than simply rehashing workout tips and exercise descriptions, TheWarmUp tackles topics such as corporate wellness, activewear fashion, and round-ups of unusual fitness classes across the US. But Pfizer has successfully pulled it off by dedicating their blog posts on Breakthroughs to the cutting edge of scientific research.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Biznology

MAY 13, 2020

Matter can be analyzed and studied, research can be performed, we can measure, gather data, analytics, and metrics. Expanding this divide, as more individuals studied at western institutions, the more deeply ingrained this philosophy became. Receiving my Executive MBA from Pepperdine in 2006, I can attest to this.

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104