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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

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Change Your LinkedIn Profile From A Resume To A Reputation Destination

Marketing Insider Group

What does a good craft beer bar have in common with a great LinkedIn profile? If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like. Are you all dressed up (i.e.,

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The social media customer service statistics brands need to know in 2022

Sprout Social

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? I emailed Customer Help and waited, but no response.

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How to Use LinkedIn for Lead Generation

Webbiquity

They used a variety of mail and dynamic ads to read potential clients. As a result, this LinkedIn marketing strategy converted 22 percent of the leads generated into customers. In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. Beef up Your Profile.

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Visible Expert Profile: Staci Riordan

Hinge Marketing

This profile focuses on Staci Riordan, a Visible Expert for fashion law. There, she worked as a business litigator, building a book of fashion clients on the side. She accepted the offer, bringing all of her fashion clients with her and founding the firm’s Fashion Law Practice Group. Growing Up in the Fashion World.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

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How to Use Social Media to Build Connections and Grow Your Career

Buffer

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Your social media profile is essentially a microcosm of who you are and everything from the content you share to who you follow can say a lot about you.