SWZD

MARCH 1, 2021

SWZD’s annual State of the IT report provides business-level intent data and insight into how and where businesses plan to invest their technology budgets across a variety of established and emerging tech categories.

Webinar Metrics 111

Webinar Metrics Intent Data Intent Vendors 111

Hive9

NOVEMBER 18, 2016

Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase.

Webinar Metrics 100

Webinar Metrics Sales Qualified Leads B2B High Quality Lead 100

Litmus

JANUARY 13, 2022

Watch the webinar recording below, and read on for answers to your top questions. Below’s a recap of our answers to some of the most popular questions from the webinar. You can build that out into your strategy and create really detailed profiles for your customers, so you can collect things like gender, size, and category.

Webinar Metrics 70

Webinar Metrics Personalization Ideal Customer Profiles Click Rate 70

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Litmus

JUNE 9, 2021

We spent some time in our latest webinar to talk about this hot topic with Brandon Lawson and Ryan Wallace from Ferguson Enterprises as well as Lauren Kremer and Scott Epple from the Litmus team. Didn’t have a chance to watch the webinar live? Thank you to everyone who chimed in during the webinar with a question! Don’t worry.

Webinar Metrics 58

Webinar Metrics Template Enterprise Management Guidelines 58

ClickDimensions

MARCH 13, 2024

If you send over 5000 emails in a 90-day period, then you fit into the category of a bulk sender. Deep dive into these areas in our latest Ask the Expert: Deliverability webinar. Get the webinar on-demand here. Watch our Ask the Expert: Deliverability webinar on-demand here.

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

Litmus

FEBRUARY 16, 2022

Watch the webinar recording below for the 12 design trends these experts expect to see this year, and read on for answers to some of your top questions. Below is a recap of our answers to some of the top questions from the webinar. Matt : We launched a whole SaaS category on Really Good Emails, so I would recommend looking at that.

Design 88

Design Webinar Metrics Trends Lock-In 88

ViewPoint

OCTOBER 4, 2016

I also suggest that questions to asks prospects break down into the following categories: pain, priority, process and environment. During the video I talk about the five steps in the sales process and how most sales people only use two steps which results in bad experiences for their prospects and NO DEALS.

Webinar Metrics 136

Webinar Metrics CRM Thought Leadership Sample 136

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. Do that through your content category, your audience, and the platforms you use, something to differentiate in some way. Here’s what we learned: The sweet spot.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Litmus

SEPTEMBER 8, 2020

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Webinar Recording + Q&A appeared first on Litmus.

Webinar Metrics 70

Webinar Metrics Transparency Email Marketing Order 70

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%). Finding Marketing Success with Video Content.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Porch Group Media

AUGUST 12, 2021

Movers are the most economically valuable consumers across numerous categories, and brands are reaching them too late, and in the wrong channels. Request More Info The post [ON-DEMAND WEBINAR] New Movers: The Untapped Opportunity to Transform Your Customer Acquisition first appeared on V12. With over 30 million people in the U.S.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Webinar Metrics Demand 52

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 75

Webinar Metrics Sales Management Top of Funnel Lead Ranking 75

Porch Group Media

MARCH 11, 2021

In this webinar, V12 will give an overview of ConsumerPlus and how you can use it to strengthen your marketing efforts. Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success. Click here to learn more.

Webinar Metrics 52

Webinar Metrics Demand Acquisitions Demographics 52

Biznology

JANUARY 20, 2022

Most companies have libraries of demos and webinars about their products. This is especially true in collections of long demos and webinars. Most people in sales and marketing think of videos in discrete categories like explainers, webinars, testimonials, and so forth. The role of video in virtual selling.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Porch Group Media

SEPTEMBER 14, 2020

In this 30-minute webinar, V12 explores how brands are using CDPs to integrate data to better understand their customers and prospects and then orchestrate customer journeys proven to convert. The post [ON-DEMAND WEBINAR] How Customer Journeys Can Drive More Sales first appeared on V12. Click here to learn more.

Webinar Metrics 52

Webinar Metrics Demand Click Rate Conversion Rate 52

Martech

MARCH 14, 2023

In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack, and the transition from packaged technologies to composable and modular solutions in the effort to reach customers better.

Webinar Metrics 98

Webinar Metrics Campaigns Service Marketing 98

Porch Group Media

SEPTEMBER 21, 2020

In this 30-minute webinar, V12 explores how brands are using CDPs to perform data analytics, segmentation, executive-level reporting, and much more, all with the click of a button. The post [ON-DEMAND WEBINAR] Analytics, Reporting and the Role of Customer Data Platforms first appeared on V12. Click here to learn more.

Webinar Metrics 40

Webinar Metrics Analytics Demand Acquisitions 40

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. In fact, a failure to align offers with ad groups can be a prime culprit in poor conversion (click-to-lead) rates.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Zoominfo

OCTOBER 18, 2022

The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Demand creation Includes webinars, white papers, and product trials 3. Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Point

JULY 27, 2021

Does third-party intent data suggest that a specific domain is demonstrating interest in your category? For a more in-depth discussion of target account selection and other elements of ABM planning, watch our recorded Webinar, “ A Pragmatic Guide to ABM Success.”.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. What’s more, we can see that it uses an interactive HTML5 widget connected to feed source, which allows the user to toggle through video categories based on user preferences.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

Choozle

MARCH 22, 2021

Jump to: Webinar. Webinar transcript. Watch the webinar. Webinar transcript. Megan Dyer, Strategist: Thanks so much for joining our webinar today on our brand new platform feature, contextual keyword targeting. But once it was in a status of ready, you would find it here and included in the categories option.

Keywords 98

Keywords Cost Per Thousand CPM Webinar Metrics 98

The Point

DECEMBER 6, 2022

SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. People (in-house or outsourced, salaries or agency fees) * Content (Webinars, ebooks, video) * Technology & infrastructure. The calculator uses industry standard figures for conversion rates (Lead to MQL, Close Rate, etc.),

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5%

Demand 52

Demand B2B Webinar Metrics Intent 52

Act-On

APRIL 10, 2024

Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit. (We’ll give a step-by-step guide to building a lead scoring framework in the next chapter). Tyson is a small business owner.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Customer Experience Matrix

FEBRUARY 5, 2012

I group vendors into three categories depending on their primary customers. These weights reflect the most important features for each category and sometimes apply negative values to features that make a system less suitable for the target group. As a result, availability of Webinar integration grew rapidly.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

NuSpark Consulting

MAY 4, 2023

Conversion event non-completers: Reach users who have started but not completed a desired conversion event, such as signing up for a newsletter, requesting a quote, or registering for a webinar. Repeat visitors: Reach users who have visited your website multiple times, indicating a higher level of interest in your brand or products.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

The Point

MARCH 23, 2023

CRO ideas fall into 4 basic categories: 1. guided tour vs. demo, live stream vs. Webinar) By challenging assumptions and testing new ideas, CRO helps keep demand generation efforts fresh and current. Low traffic may mean that meaningful results could take weeks. Offer Appeal 2. Building Trust 3. Resolving Concerns 4.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

AUGUST 23, 2011

In a new, recorded Webinar, “ Marketing Automation: What Is It & Why Do I Care ,&# I explain the basics of marketing automation: what it is, what it does (and what it doesn’t), and why so many of your peers are rushing to make investments in the technology. Who the leading vendors are in the marketing automation category. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In order to look at specific attribution models, we break them into two categories—one-touch and multi-touch models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Marketing Insider Group

SEPTEMBER 28, 2020

The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management). Visitors can register to the site to follow particular authors and content categories, and bookmark articles to read later. American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Craftmanship

MAY 13, 2020

If these predictions are correct, and people continue to reduce their interpersonal contact, here are some tactical suggestions involving three major categories of marketing activity. factor in your webinar content. Direct Communication. If the process yields any new customers, the event is considered a success.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Ranking Lead Scoring 130

Conversica

JUNE 27, 2019

If this sounds like you, you’ll want to check out our webinar: A Marketer’s Guide to Self-Care. In this self-care webinar, Brian Anderson from the Demand Gen Report , Jill Marguette from Trifacta , and Gloria Ochman from our team at Conversica come together to teach you how to achieve Demand Gen Zen.

Webinar Metrics 45

Webinar Metrics Demand Marketing AI Work Management 45