The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). Online events—webinars—started in 1996. Virtual event platforms evolved beyond webinars.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Trade Press Services

JULY 15, 2024

Attend conferences, seminars, trade shows, and industry events to meet influential individuals in your industry. Recognize the value of informal networks, online events, and webinars. In fact, the webinar industry reached a whopping $800 million in 2023. Participate in industry associations, conferences, and events.

Peer-to-peer 100

Peer-to-peer Tips Webinar Metrics Trade Show 100

Vision Edge Marketing

DECEMBER 13, 2022

Perhaps even a third level, such as webinars, tradeshows, etc. Rather than talking about the cost of activities and tactics, such as content writers and webinars, the conversation is about the investment the function needs to implement the activities, tactics, and programs that bring the strategies to fruition.

Budget Programs 252

Budget Programs Allocation Trade Show Marketing Budget 252

sagefrog

JANUARY 13, 2025

Webinars & Live Demos Interactive webinars and live demos effectively showcase your products and expertise. Conferences & Trade Shows Participating in tech conferences, expos, and networking events provides opportunities to connect directly with prospects.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 105

KoMarketing Associates

OCTOBER 20, 2020

This was followed by social media marketing (84%) and events (71%), such as trade shows and webinars. Email is the most popular channel, with 90% of respondents stating that they utilize it in their strategy.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

SmartBug Media

JULY 11, 2024

Trade shows provide a unique opportunity for sales teams to interact face to face with prospects and existing customers, building and strengthening these relationships. Let’s take a closer look at how HubSpot can help your sales team dial in its trade show lead capture strategy.

Trade Show 64

Trade Show Lead Capture Hubspot Work Management 64

The Point

MARCH 18, 2020

Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. Late stage content in particular can be an effective way to reach buyers who might otherwise be combing the aisles at a trade show.

Demand 238

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 238

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Generate More Leads from Trade Shows and Events. Although COVID-19 put trade shows and events to a screeching halt, there has much learned about putting on digital events.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Marketing Insider Group

SEPTEMBER 13, 2021

You’ll also have long-form content, case studies, infographics, video, social media posts, webinars, and more. Content marketing can complement traditional marketing like trade shows, PR, and product launches. There’s more to content marketing than just blogging, which is, of course, critical. Step 3: Create Your Buyer Personas.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Trade shows and other events.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Livestream Events & Webinars.

Marketing Budget 344

Marketing Budget B2B Marketing B2B Planning 344

Webbiquity

SEPTEMBER 25, 2018

Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 254

Work Management B2B Marketing Marketing Management B2B Thought Leadership 254

Webbiquity

SEPTEMBER 12, 2023

They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. Attendees prefer in-person or hybrid events (68%) by more than two to one over webinars and virtual events (32%). That’s the core message from The State of In-Person B2B Conferences report from Bizzabo.

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Martech

DECEMBER 3, 2024

If it’s an e-book, can you create a webinar series, can we make it into a video, can it be a carousel on LinkedIn, can it be a CTV ad?” “Not 20,000-person trade shows so much as the small, intimate dinners.” Hopping identifies them as the company’s No.

DemandBase 121

DemandBase Account Based Marketing ABM Paid Search Agency 121

Contently

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. How are you going to change?

Top of Funnel 218

Top of Funnel Digital Marketing Funnels Content Trade Show 218

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. Types of B2B Lead Generation Strategies.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

MAY 18, 2020

Submit proposals for speaking: If you want to get the attention of your audience at a trade show (when they return), you’ll have more luck hosting a presentation than standing in a booth. Guest star on webinars and podcasts: Your SMEs will make perfect guests for your webinar or a partner’s.

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Biznology

OCTOBER 7, 2016

When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. When the prospect is reviewing proposals, you may decide that a webinar is a good method for educating them on your capabilities. Consider which media make the most sense at each stage.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Marketing Insider Group

OCTOBER 22, 2019

Live events don’t have to be huge conferences or trade shows either. A simple webinar is a great example of how you can add live events into your content strategy without needing a massive budget or a lot of planning. Live webinars and streaming videos. Live streaming events are not as structured as a formal webinar.

Webinar Metrics 193

Webinar Metrics Planning Content Marketing Content 193

Convince & Convert

OCTOBER 26, 2015

Chances are, you’ve read a blog post, joined a webinar or attended a conference that celebrated the “social selling” revolution. LinkedIn: Like Trade Shows Without the Travel. Trade shows are a massive investment in time and money. Consider how you select which trade shows to attend before buying a badge.

Cold Calling 162

Cold Calling Trade Show Peer-to-peer Top of Funnel 162

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Webinars [2.56%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Kaon

JULY 26, 2017

Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Grab a cup of coffee or, after hours, your favorite adult beverage (no judgement here), and sit down with our latest webinar. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Biznology

MAY 6, 2020

All in-person events have been canceled, from B2B conferences to trade shows to you name it. We need to drive leads to the sales force whether we have trade shows or not. Can you shift to webinars instead of in-person events? That was less than two months ago, although it seemed a world away.

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

Vision Edge Marketing

FEBRUARY 15, 2018

For example, how many existing or prospective qualified attendees are expected to come to the trade show and/or webinar? Determine the number of expected qualified engagement opportunities for each vehicle and program. How many qualified existing subscribers are reading the newsletter and/or email?

Planning 185

Planning Marketing Budget Creation Marketing Plans ROI 185

Marketing Insider Group

JANUARY 21, 2020

PAN’s 2019 Content Fitness Report identified that around one-third of respondents think budget dollars should be used for webinars and podcasts. Other channels where you may want to invest in 2019? Step Four: Supporting Thought Leadership and Influencer Marketing.

Budget Programs 267

Budget Programs Paid Search Agency Content Marketing Planning 267

Webbiquity

AUGUST 19, 2021

Will you be launching at a popular trade show? Webinars and interviews. Make sure everyone involved—from engineering and supply chain planning to production, accounting, sales, and (of course) marketing knows the date and understands their responsibilities. Think about when you’re going to launch and how you’re going to do it.

Product 289

Product Paid Search Agency B2B Advertising Agencies 289

SendX

JUNE 23, 2021

Image Source: Bizzabo Trade Show, Invitation Email Template For trade shows it is important to mention in-depth insights about the event. The below template clearly mentions what the show will be about and what the advantage attendees will receive. Highlight the interest in your webinar invitation email.

Template 195

Template Best Practices Trade Show Conference 195

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Greater flexibility to attend multiple sessions. Much lower production costs.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 97

Webinar Metrics Content Marketing Planning Content 97

Lead Forensics

DECEMBER 12, 2024

Participating in industry events, trade shows, and webinars allows you to engage directly with decision-makers and learn about their needs. While LinkedIn may be ideal for financial services professionals, trade shows or niche forums may be more effective for manufacturing or retail sectors.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 52

illumin

OCTOBER 24, 2024

Trade Shows and Events Participating in industry trade shows and events offers opportunities for direct interaction with potential clients. Webinars, product demos, and explainer videos are popular formats. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing AI 52

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. Live Events Won’t Roar Back. Virtual Events Will Play a Bigger Role.

CMO 222

CMO Gartner Budget Programs Spending 222

Orange Owl Blog

DECEMBER 24, 2024

Marketing Strategies : Inbound Marketing : Content marketing, SEO, email marketing, and webinars. Outbound Marketing : Paid advertising, direct emails, and trade shows. Meanwhile, webinars may have driven significant engagement, highlighting a potential area to scale.

Planning 52

Planning Marketing Budget Creation Paid Content Marketing Plans 52