The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Driving seminar and webinar attendance. Telemarketing, as Xerox shows, is still a.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

The Mx Group

JUNE 4, 2018

An older-school technology — telemarketing. If you’re skeptical about telemarketing’s relevance in the digital age, you’re not alone. Research from the Direct Marketing Association found that, although marketers continue to underestimate the effectiveness of telemarketing, it’s a mistake to do so.

Telemarketing 81

Telemarketing Sales Qualified Leads Lead Scoring Lead Ranking 81

markempa

OCTOBER 29, 2009

Throw away the scripts: Telemarketers use scripts. There are 7 prospecting rules that should be followed if organizations want to make the best of their efforts: Sustain the calling: Be in it for the long-haul; it has to be consistent and long-term. Teleprospectors use guides. EAs have the boss’ ear!

Rules 120

Rules Webinar Metrics Lead Scoring Lead Ranking 120

ViewPoint

NOVEMBER 27, 2017

By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. Use a telemarketing service to set appointments.

Forecasting 149

Forecasting Sales Qualified Leads Telemarketing Marketing Management 149

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Savanta

JANUARY 25, 2017

47% recommend sharing valuable content through whitepapers, webinars and supplier magazines. Approaching B2B buyers through telemarketing or by reaching out directly on social media may make them aware of your brand, but it will be coupled with negative sentiment from the outset. 51% suggest advertising in trade media.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Smashmouth Marketing

JUNE 27, 2019

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

Telemarketing 108

Telemarketing Training Intent Webinar Metrics 108

Only B2B

FEBRUARY 6, 2018

A few examples of traditional demand generation (if viewed in the light of outbound strategy) would be cold calling (telemarketing), email marketing, print advertorials, trade shows etc. On the other hand, according to Neil Patel , inbound marketing is about content creation, SEO, landing pages, backlinks, webinars, influencer marketing etc.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. We all tend to have short- term memories, and there is likely to be a vague memory of a webinar a week or more after attendance. Do: progressively qualify.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Launch Marketing

JULY 1, 2020

The best way to verify contacts is to leverage internal resources, if available, or hire an experienced lead generation/telemarketing firm. For more support and information on verifying your company’s data, allowing your campaign to be more personalized, watch our Personalized is Profitable webinar. Adapt Your Message.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Launch Marketing

JULY 1, 2020

The best way to verify contacts is to leverage internal resources, if available, or hire an experienced lead generation/telemarketing firm. For more support and information on verifying your company’s data, allowing your campaign to be more personalized, watch our Personalized is Profitable webinar. Adapt Your Message.

B2B Marketing 115

B2B Marketing Campaigns Marketing Budget Planning 115

The Mx Group

APRIL 2, 2018

it’s also important to think about things like events, telemarketing and even dimensional direct mail to ensure program success. For more information on how to get started with an ABM content plan, and content ideas tailored to your ABM program’s scale, take a little time to watch our Fast Focus Webinar, “Operationalizing ABM: Touchpoints”.

Touchpoints 67

Touchpoints Account Based Marketing ABM Telemarketing 67

Zoominfo

JUNE 22, 2022

According to the telemarketing experts at Contact Center Compliance , most B2B cold calls are exempt from federal “Do Not Call” regulations, which are typically meant to protect consumers from unwelcome phone solicitations. There are two types of warm prospects: direct and non-direct. But that doesn’t mean there are no rules.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Zoominfo

JUNE 26, 2018

Only last week I heard a story of a telemarketer who asked for a person who had died seven years ago. Why put all the effort into setting up campaigns, hosting webinars, generating inbound traffic, managing a list of lead providers and measuring performance if all the data these efforts create — and are guided by — lack integrity?”.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

Smarte

JANUARY 8, 2022

” prompts the telemarketer on the other end of the line. Take your email marketing game to a whole new level by promoting your e-book, webinar, guide or any other content to the right audiences who are eager to learn more or even ready to purchase. # “May I speak to David Wick? Frustrating, isn’t it?

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Excelsior Research

MAY 31, 2021

b)Co-host webinars on relevant point’s customer has c) Host events for fellow prospects and leads. Outbound Content Syndication Telemarketing: A method used by B2B business and other sectors that help acquire more prospects, leads, and conversion.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Leadspace

OCTOBER 3, 2019

It’s one that encompasses email, direct mail, telemarketing, and social media. Watch the webinar: How to Engage, Nurture and Close More Prospects with Full-Funnel Marketing to learn more about nurturing campaigns today! An effective nurture campaign is one that is truly multi-touch and goes beyond the simple call and check in.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

markempa

DECEMBER 29, 2011

This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. We are in the process of planning our 2012 webinar year. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

The Point

JANUARY 27, 2016

implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales. Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

SalesIntel

JULY 30, 2021

Register for the Webinar. The 5 sales plays we’ll cover in this webinar are designed to modernize your cold outbound and allow sales reps to build a dialogue and digital relationship with their prospects. The Cost of Lead Generation for Telemarketing. Join us for this tactical session where Mark Shalinsky PhD.,

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? I will come back and update this post with the recording when it becomes available. Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

ANNUITAS

JULY 31, 2014

Each and every week there are reports, webinars and articles written on how to execute an effective “fill in the blank” campaign. Marketers are looking for insights on email campaigns, social campaigns, telemarketing campaigns, etc. Marketers Have Traditionally And Still Do Focus on Tactics-.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Buyer Personas 100

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

The Point

SEPTEMBER 17, 2014

In particular, they recommended instituting a structured program of emails designed to respond immediately to new leads, a function that previously was the sole responsibility of Sungard AS’ telemarketing team. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

Only B2B

APRIL 13, 2022

What could be more annoying than a telemarketing call during dinner? We advocate collaborating with marketing and tracking specific indicators to call the prospects that are getting closer to being qualified: Website Downloads: Do you have any white papers, webinars, or case studies available for download on your website?

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Use your inside sales people or a B2B telemarketing service to follow up on the phone. Also, you may need to create content for follow-up fodder, such as ebooks, webinars, direct mail pieces, and demonstrations which will create additional touchpoints for your prospects but more work for you on the front end. Make It Easy.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120