xiQ

JANUARY 30, 2023

The Big Attrition The high turnover rate in the sales industry is causing significant disruption for businesses, as 40% of buyers and salespeople are constantly switching jobs. This not only results in the loss of valuable relationships but also creates the need to start building new ones from scratch.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece.

Practices 151

Practices Generation Best Practices Content 151

Contently

JULY 12, 2021

While financial services has been one of the earlier and most enthusiastic adopters of content marketing, they’ve historically tended to prioritize publishing evergreen content, like personal finance and investing tips that aren’t tied to any particular news cycle. Only 22 out of 780 stories were classified as news content.

Process 172

Process Planning Work Management Marketing Management 172

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “I am not sure that part is news,” he wrote. “I think the news is that it’s taken this long for so many to realize how important retail media and marketplaces truly are.

Acquisitions 104

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 104

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. The network accepts a variety of content sources, from lifestyle brands to news sites. Below are examples of how articles forwarded to MSN show up in Microsoft Bing News.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? Share of mind: Nowadays, consumers most trust search engines when seeking out news and information. Own Your Niche: You’re the expert in your category, so show it.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

AUGUST 17, 2023

Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. There is a distinct B2B flavor for the top sponsorship categories. Image: SponsorUnited.

Brand Identity 89

Brand Identity Branding Buzz Marketing Report 89

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Contently

JULY 16, 2020

.” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” Once the coronavirus hit, that all changed.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Martech

MARCH 8, 2024

However, I feel those changes will be dwarfed by generative AI’s impact on our industry. It’s about so much more than AI tools that will save us time — so much more — it comes down to our audiences’ navigating data and content in a whole new way. The Neuron Newsletter : Daily digest of the latest AI news. Get MarTech!

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Trade Press Services

FEBRUARY 19, 2024

Known as an Extraordinary Ability Visa , the USCIS reserves this category for those who prove extraordinary ability in science, art, education, business or athletics. Through captivating, empowering and authentic stories and insights, speakers connect meaningfully with key players in their industry. Don’t rule out industry awards.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Hubspot

SEPTEMBER 18, 2023

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. Industry Newsletters : Keeping up with industry news can really pay off.

Trigger Marketing 73

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 73

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Martech

OCTOBER 3, 2023

Long before customers hear from a sales agent to set up a meeting about products, they are reading content from the bank about financial news and trends that mean the most to them. The bank also has a digital asset management tool (DAM) to organize and update many different content categories.

Digital Asset Management 113

Digital Asset Management Enterprise Management Paid Search Agency Content 113

Zoominfo

OCTOBER 18, 2022

The good news? The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Walker Sands

SEPTEMBER 16, 2022

The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns. Our media relations strategy for LevelTen received a Summit Award in the “Institutional Programs” category.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Marketing Insider Group

APRIL 28, 2021

While several back-end factors help you rank better, such as page loading speed and mobile optimization, content has taken on new importance in an effective SEO strategy. To rank at the top of search results, your content must be of such high authority that it attracts the attention of respected industry professionals. Trustworthiness.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Martech

FEBRUARY 28, 2024

This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. Take the fashion retail category, where common queries include: “How to clean white sneakers.” retail brands must be present, helpful and authentic online.

Trust Marketing 103

Trust Marketing Loyalty Ad Building Planning 103

Martech

AUGUST 10, 2022

Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% Computers lead all categories with a 10.2% This is the first notable YoY decrease for the category.

Pricing 94

Pricing Price eCommerce Newsletter 94

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. The UK Digital Excellence Awards celebrates top performers across a wide range of digital industries in the UK. The UK Digital Excellence Awards celebrates top performers across a wide range of digital industries in the UK.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. The UK Digital Excellence Awards celebrates top performers across a wide range of digital industries in the UK. The UK Digital Excellence Awards celebrates top performers across a wide range of digital industries in the UK.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. The UK Digital Excellence Awards celebrates top performers across a wide range of digital industries in the UK. The UK Digital Excellence Awards celebrates top performers across a wide range of digital industries in the UK.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

Martech

OCTOBER 3, 2023

Long before customers hear from a sales agent to set up a meeting about products, they are reading content from the bank about financial news and trends that mean the most to them. The bank also has a digital asset management tool (DAM) to organize and update many different content categories.

Digital Asset Management 97

Digital Asset Management Enterprise Management Paid Search Agency Content 97

Martech

SEPTEMBER 2, 2021

While the squeeze was felt across all industries, Gartner notes the possibility that, with the increasing importance of digital engagement, budget might have been moved from the CMO to the Chief Digital Officer, for example, rather than simply cut. Scott Brinker of Chief Martec had a fairly positive take on the news.

Gartner 118

Gartner Marketing Budget Budget Programs Allocation 118

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

Top Rank Marketing

JULY 7, 2023

Have you run into your own top B2B marketing news item that we haven’t yet covered? Thanks for joining us for this week’s edition of the Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

chiefmartech

JANUARY 14, 2023

The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. First, the bad news. (“Wait, what you said above isn’t the bad news?”). big recession?

API 136

API Software Startups Mobile Marketing 136

Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. But don’t worry, this isn’t a new network partner! How’s that for coverage?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. For category pages, about pages and other static pages for users.

CMS Development 107

CMS Development SEO Trends API 107

Sprout Social

NOVEMBER 30, 2023

Indirect competitors are those in the same category as you but sell different products or services and target a different market. Keep an eye on their online presence Conduct keyword research to see what keywords your competitors use and rank highly for, and find new opportunities for your content.

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. It can be overwhelming for a salesperson to stay on top of the real-time news happening in each account,’ says Leela Gill, CMO at xiQ.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. Conductor has seen a huge growth in its customer roster and works with industry leaders like Slack, Citibank, and AT&T. This funding is not only a major milestone for the industry but also for all Conductors.

Paid Search Agency 105

Paid Search Agency SEO Organic Leads Search Marketing 105

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. People who don’t work for your company but are industry thought leaders.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. Download our 2023 Future of the PR Industry Report Here!] Keeping these demographics in mind — like age, location, job industry, gender, etc.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62