Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece.

Practices 151

Practices Generation Best Practices Content 151

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Four Productivity Categories for the Marketing Factory. Measurement. Everyone in business today accepts the merits of measurement.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. One of my favourite features is that you can set up queue categories, which is a huge time-saver if you post a lot, but also want to still have control over what goes out when.

Social Media 322

Social Media Tools Media Work Management 322

Marketing Insider Group

JUNE 15, 2021

In addition to blog posts, articles, and other webpage content, include PDFs, videos, graphics, images, and any other content-related assets you have on your website. Basic categories to add to your spreadsheet for each page or article should include: Article/page title. Chances are, much of your content will fall into this category.

Marketing Websites 363

Marketing Websites Lead Ranking Lead Scoring SEO 363

Webbiquity

AUGUST 17, 2021

One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. The most popular categories are food and drink followed by home decor. If your business happens to be in those popular categories, even better! appeared first on B2B Marketing Blog | Webbiquity.

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

MARCH 1, 2021

Google will prompt you to choose the category that best fits your business. It will offer you a list of preset categories that appear when you begin to type your keyword into the search bar. The category that you choose will determine which queries your business presents under within Google’s directory. Press releases.

Google 327

Google Mobile Advertising Business Work Management 327

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. 14.32% of all Instagram influencers are lifestyle influencers The biggest category of Instagram influencers is lifestyle influencers.

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 127

Top Rank Marketing

FEBRUARY 14, 2024

You’ll start receiving more attention from the right people, and those people will start to recognize your brand as an important voice in your category. By earning links from other trustworthy sites in your category, you’re also starting mutually beneficial relationships with these sites.

Link Building 94

Link Building SEO Ad Building Lead Ranking 94

Webbiquity

NOVEMBER 8, 2022

A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. The post Nine Benefits of Using Social Proof in Marketing appeared first on B2B Marketing Blog | Webbiquity. Uncertainty. Similarity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Visitor Queue

JANUARY 21, 2024

The two categories of lead generation, manual and automated, often come up when marketers are searching for new ways to generate leads. When it comes to lead generation, we are always on the lookout for the most effective way to generate ROI.

Lead Generation 83

Lead Generation Analysis Automation Generation 83

Zoominfo

OCTOBER 18, 2022

The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Reputation Includes content assets such as blogs and press releases 2. “If Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech

OCTOBER 11, 2023

Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 130

Marketing AI SEO Thought Leadership Search Marketing 130

Martech

MAY 19, 2023

This four-part series will explore four categories of artificial intelligence (AI) and how they can meaningfully impact marketers and their customers. This category may be very familiar to you, but we’ll take a fresh look at it here before moving on to other uses of AI in the subsequent parts of this series. Get MarTech!

Marketing AI 145

Marketing AI Marketing Qualified Leads Generation Copyright 145

Heinz Marketing

DECEMBER 21, 2023

The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. These taxonomies are organized into parent-child relationships with each parent having one or more child categories. We have an example to illustrate later in the blog.

Digital Asset Management 115

Digital Asset Management Content Work Management Tagging 115

Ahrefs

JANUARY 26, 2023

Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know. What’s the state of blogging … Read more › We’ve curated, vetted, and categorized a list of up-to-date statistics below.

Statistics 106

Statistics Curation Content Marketing Content 106

Marketing Insider Group

DECEMBER 5, 2022

Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. Do you show up 1, 2 or 3 when your audience searches for solutions in Google for your category or topic? 1 spent on digital banner ads will under-perform a dollar on content marketing in almost any category.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Organize Your Content into Category Pages. Lots of them.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

Buffer

MARCH 23, 2023

However, if you prefer to have a broader focus and build a platform based on your personality and not any one category, then not niching down may be better for you. The TikTok creator shares, “You don’t have to eliminate niches or categories – but you shouldn’t hide behind them.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Martech

AUGUST 10, 2022

Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% Computers lead all categories with a 10.2% This is the first notable YoY decrease for the category.

Pricing 101

Pricing Price eCommerce Newsletter 101

Sana Commerce

JANUARY 9, 2024

Brand and category focus : You can leverage dynamic redirects to guide your customers to specific brand pages or product categories, thus refining their search experience. Configurable keyword fields: Tailor search suggestions by adding product categories. Discover a solution that prioritizes the customer journey.

Customer Satisfaction 52

Customer Satisfaction Purchase Keywords Optimization 52

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s an exciting time to work in this category. Get MarTech!

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Top Rank Marketing

MARCH 25, 2024

In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The 95-5 rule tells us that within any given B2B product category, only 5% of buyers are in-market and actively searching for a solution.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Biznology

JANUARY 9, 2018

In this case, I don’t always include captions if the surrounding text is contextually-relevant: I make sure there’s at least one named link to my home blog embedded into the body of the post. Then I also make sure the WordPress-provided image name, caption , description, and alternative/ALT-image tags are filled out.

Optimization 209

Optimization Google Tagging Blogger 209

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. The more complicated part is determining what each of your Highlight categories should actually be. Meet the team.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category. Winners from all categories will be announced on the blog on December 7th. . How it works.

Design 79

Design Best Practices B2B Loyalty 79

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Statistics indicate that 70% of consumers prefer reading blogs to watching ads.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Choozle

MARCH 15, 2024

In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity. With such substantial investment flowing into this channel and a growing demand for first-party data, it’s clear that many other businesses will seek to capitalize on the opportunities presented by retail media.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Liveintent

DECEMBER 1, 2022

Our content packages enable you to advertise on your preferred IAB category. In that case, our health & fitness category could be a good fit for your campaign. The post Your holiday checklist for campaign success appeared first on LiveIntent Blog. Aligning your brand to similar content can help drive engagement.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Contify

OCTOBER 12, 2023

The post Contify Unveils New AI-Enhanced Categories: Business Events, Themes, and Executives appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Business 52

Business Marketing 52

Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Get your readers want to take the time to absorb your blog. While you may be highly educated on your blog topic, your readers likely are not. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Digilant

JANUARY 30, 2024

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Heinz Marketing

MARCH 4, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Are there any martech solution categories you’re interested in? Without further ado….

Paid Content 132

Paid Content Social Media Media B2B 132

Top Rank Marketing

NOVEMBER 6, 2023

Typical segmentation categories for B2B marketers include: Industry Company size Company revenue Company structure Industry pain points Functional pain points While these categories are often used to segment B2B audiences, they are far from the only segments.

Segmentation 116

Segmentation B2B Marketing Planning B2B 116

Hinge Marketing

MAY 22, 2023

In this blog post we’ll cover some of the key highlights of this year’s study and what it might mean for your marketing efforts. To better understand what’s happening, we organized the list of marketing techniques into the five core categories shown below. There are certain core functions that every firm needs to have.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Valasys

JULY 31, 2023

The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation. Top 3 Content Automation Tools in the Market SocialBee is a social media scheduling tool with an intuitive category-based scheduling system.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

JANUARY 5, 2021

Do you read every post on a blog? That frame of mind is why blog categories help readers navigate your site. But what categories should you choose? And what's the difference between categories and tags? Let's cut the confusion with blog category best practices that keep readers combing through your content.

Tagging 101

Tagging Blogger Planning SEO 101