How Crew Clothing Used Relevance to Increase Conversion [Case Study]
AUGUST 7, 2014
It’s relevance. In the aforementioned Forbes piece I made reference to an article on MarketingCharts.com which contained this ominous headline: Consumers Don’t Just Ignore Irrelevant Marketing Messages… The article spoke to the results of research re: the need to deliver content to your customers and prospects that matter to them, AKA is relevant to them. ’ Crew Clothing – A Case Study.