How Crew Clothing Used Relevance to Increase Conversion [Case Study]

Oracle

It’s relevance. In the aforementioned Forbes piece I made reference to an article on MarketingCharts.com which contained this ominous headline: Consumers Don’t Just Ignore Irrelevant Marketing Messages… The article spoke to the results of research re: the need to deliver content to your customers and prospects that matter to them, AKA is relevant to them. ’ Crew Clothing – A Case Study.

Why Contextual Relevance Is Everything, Marketers

Oracle

The word Steve was referring to was relevance. Part of what Steve wrote is his not-so-subtle reminder what the word means and it's relevance to marketers: "In case any marketers and advertisers forgot, the word relevance is an adjective meaning having direct bearing on the matter in hand; pertinent. In marketing and advertising terms, it means providing your customer, and prospect for that matter, with content that is relevant to them."

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

Digital Relevance – An Interview with Ardath Albee

ANNUITAS

However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” In the case of information, the work involved requires cognitive effort. So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. ” What is relevance?

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”. The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B. The post How to Make Your Content More Relevant with Original Research appeared first on MIG. Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data.

Is the Classic Webinar Still Relevant?

RockContent

So there’s little question they are a great way to keep the pipeline filled, and in many cases, they go really well. So too, in many cases, they fall flat. Also, they ultimately need visual aids and visual cues, diagrams, pictures, and in some cases animations to retain their attention. In most cases, launching the presentation should take no more than one to two minutes maximum. The post Is the Classic Webinar Still Relevant? We all know the drill.

4 Strategies to Increase Content Relevance and Reignite Your B2B Content Marketing Plan

Hinge Marketing

They are fully aware that their firm ought to be producing relevant content as a marketing strategy, but they’re stuck on the starting line wondering how to even get started. And the frustrated marketer can, too—by reframing and looking at it through the lens of content relevance.

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Many prospects expect an immediate response and you’d think this would be easier given the capabilities of marketing automation , but that doesn’t seem to be the case.

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Only 42% of B2B buyers say it’s easy to find the next piece of relevant content , according to research from LookBookHQ (Now PathFactory). Context: The Cornerstone of Relevance.

How interactive case studies can leverage your conversions

RockContent

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? What are interactive case studies?

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Oracle

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

Marketers Continue to Explore Use Cases for Big Data

Oracle

The idea here is simple: if a customer has searched for something on your site, you want to be able to show relevant results immediately. Other Possible Use Cases for Big Data. The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data.

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Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Oracle

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

Case Study: Modern Marketing Meets Storytelling Comic Strips

Oracle

Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges). Don't miss the opportunity to hear more compelling case study stories in person! Case Studies Modern Marketing in Action

Industrial Content Reengineering for Improving WIFM Relevance

Industrial Marketing Today

Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. Reengineering transforms your “one size fits all” content to one that is highly customized and relevant to each job function or decision-making role. Validation from similar customers with case studies. Industrial sales cycles are usually several months long and involve numerous people in different roles.

3 Quick Strategies for Repurposing Case Studies

Content4Demand

Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. This alone helps the customer give you relevant answers. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. How to use your case study as a marketing tool that converts. What's are B2B Case Studies and Why Should I Use Them?

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. We are all used to seeing case studies and they are powerful marketing content.

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads

Outgrow

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one!

Three Types of Relevant Internal Links to Boost SEO

Biznology

This is what I said: Relevance : Before you rush off and create links from every page in your domain to every other page in your domain, a loud note of caution. The key is to create relevant links. But in the age of Penguin, high-quality, relevant internal links can help with ranking. This passage begs the question: What are relevant links? Perhaps a better way of phrasing the question is how do I know whether a link is relevant enough?

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SaaS Content Marketing Strategy | Examples & Case Study

Whale Pages

The first round of content we created was designed to send Google a clear signal about our topical relevance. Remember, the first round of content we created was designed to send Google a clear signal about our topical relevance and to help us start building up topical authority.

Define Your Enterprise-wide Content Use Case Requirements

Avitage

See Relevance map) Your buyers have every question you identified in your persona work. Content Marketing Content Publishing Strategy content use case The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort.

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Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%

Outgrow

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%. This is an interactive quiz case study by Outgrow. We love helping our customers and writing case studies is one of our favorite things to do! (

Keeping your business alive and relevant: Digital Disruption for Professional Services Marketing

Hinge Marketing

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. First and foremost, there is a strong case for going digital.

Making the Case for Content Marketing: Research & Statistics

RockContent

Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content. In 2014 the Pigeon update made search results more relevant. This raises the question of whether consumers would be less likely to use ad blocking if the content that interrupts their experience were more relevant and personalized?

How to Turn a Case Study into a Customer Success Story

Hubspot

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. Case studies are more than proving your company's achievements. case studies

11 Stats That Make a Case for Landing Pages

Hubspot

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads. 11 Stats That Make a Case for Landing Pages.

The Power of a Messaging Matrix to Boost Relevance, Engagement & Conversions

DivvyHQ

Why Create a Messaging Matrix – Your Tool to Relevance, Engagement, and Conversions. Value: product advantages, value proposition, and case studies. This is where you take the messaging that you have created to show relevance to that target. Content Strategy Tips & How-Tos business content conversions engagement marketing messaging matrix relevance strategyAs marketers, we know that developing messaging for a brand, product or service is complex.

How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? The 3 Types of Case Study Videos 4.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. This alone helps the customer give you relevant answers. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content.

Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation. Another idea for this organizing project is to create a table that shows how the individual case studies fit into multiple categories.

How to Assess the Relevancy of 3rd Party Intent Data

Marketo

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As a result, it can be challenging for marketers to pick the right data provider who can meet their desired use cases. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? The specific conversion metric you choose will depend on your use case.

Integrating Internet of Things (IoT) with Marketing Automation Platforms: Use Cases

Oracle

This article briefly explores a number of use cases for integrating IoT with a marketing automation platform to create better user experiences. So, it’s quite possible that appliances, automobiles, office equipment, or even “smart” active wear can receive relevant, personalized messages to create a greater customer experience. It’s estimated that by 2020 nearly 75 billion devices worldwide will be connected through the Internet.