Oktopost

APRIL 26, 2024

This means, by the time they consider reaching out to a law firm, they have likely investigated your firm, its partners, past cases relevant to their situation, your competitors, and any additional information that could inform their decision.

Social Media 62

Social Media Work Management Marketing Management Media 62

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

MAY 11, 2023

And if you’re a practitioner, you very likely have to come up to speed on how to use it and on whether it’s relevant to your company.” What are current and emerging use cases for DCRs? Emerging use cases include: Attribution; ROI measurement and modeling; Mixed media modeling and Predictive analytics. What is a DCR? “It’s

Privacy Protection 134

Privacy Protection Paid Search Agency Advertising Agencies Work Management 134

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

FEBRUARY 28, 2024

With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company. Investing in a social media management platform gives your business the tools to grow or maintain brand relevance.

Social Media 103

Social Media Work Management Marketing Management Media 103

Marketing Insider Group

SEPTEMBER 16, 2019

If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”. The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B. The post How to Make Your Content More Relevant with Original Research appeared first on MIG.

Relevance 193

Relevance Research Opinions Content 193

Martech

JANUARY 8, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1.

SMS 70

SMS Marketing AI Best Practices CMO 70

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. Another tip for testing content and tactics is to find advocates across the business to test the intent data with and grow use cases.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve.

CMO 62

CMO Generation Urgency Marketing Privacy 62

Martech

JANUARY 19, 2023

Shields added, “There are a lot of valuable use cases for in-app messages. The post How to send mobile app messages that build loyalty and stay relevant appeared first on MarTech. You can welcome users with a series of onboarding screens. Register for The MarTech Conference here. Get MarTech! In your inbox. Subscribe Processing.

Loyalty 112

Loyalty Relevance Ad Building Mobile Marketing 112

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Liveintent

FEBRUARY 16, 2022

But with third-party cookies retiring from Chrome next year, advertisers may find it hard to reconcile their departure with consumers’ increasing demand for relevance and personalization. This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. With the offices planning to reopen, there is still the case of uncertainty caused by covid. Making Job Ads More Relevant. The post Making Job Ads More Relevant appeared first on Top B2B Market Research company in India : Excelsior Research. Read More ».

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Martech

OCTOBER 5, 2021

It’s up to marketers to make the case for the technology they want to use. But in order to acquire the tools to make this a reality, they need to build a case and a roadmap for their organization. Making the case for marketing technology within your organization. First, marketers need to make the financial case.

Organization 109

Organization Enterprise Management Paid Search Agency Work Management 109

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . CASE STUDY . The History of the Hashtag. DO educate your audience on your brand hashtag meanings.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. The more personalised and relevant the experience, the higher the conversion rate will be. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

The Customer

OCTOBER 22, 2021

Shift the approach from pure “compliance hygiene” to cross-functional business concern to differentiate and maintain relevance. The post The Business Case For Data Privacy appeared first on TheCustomer. This article originally appeared in CWT. Photo by Kadri Karmo on Unsplash.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

6sense

DECEMBER 17, 2021

Revenue team members can access account-relevant talking points at any time — and at any stage of a buyer’s bespoke buyer journey — to ensure online and offline messages are always aligned. . Citing highly relevant use cases. Leading ABX platforms have capabilities to fill those knowledge gaps. Conclusion.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

Hinge Marketing

APRIL 30, 2020

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. They also have a strength in audience research, so they are bringing key insights around their audience behavior that helps drive efficient and relevant marketing.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As a result, it can be challenging for marketers to pick the right data provider who can meet their desired use cases. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Fount Media

DECEMBER 15, 2022

With email marketing, you can reach a large number of people with targeted messages that are relevant to their needs. The post Case Studies of Successful Healthcare Email Marketing Campaigns appeared first on Business Mailing Lists | Technology User List | Email Marketing Company. One way to do this is through email marketing.

Case Study 52

Case Study Case Studies Studies Email Marketing 52

Sword and the Script | B2B

SEPTEMBER 29, 2020

Many prospects expect an immediate response and you’d think this would be easier given the capabilities of marketing automation , but that doesn’t seem to be the case. Responding to leads with personalized email Every salesperson knows it’s essential to respond to warm leads quickly before they cool. The results?

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Martech

MAY 10, 2022

Ahead of implementation, Bastedo and his team came up with over 300 use cases where the CDP could be used across the organization. Here are some of their top cases, which other B2B and consumer companies should also consider ahead of their CDP implementation. Have use cases ready for a smooth transition appeared first on MarTech.

Top of Funnel 98

Top of Funnel Digital Marketing Funnels Blast Campaigns Touchpoints 98

SmartBug Media

APRIL 4, 2022

Top 4 Intent Data Providers and Their Use Cases. You can read the full use case here. Read the full case study. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

DealSignal

DECEMBER 9, 2022

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases Intent data use cases put the needs of your audience first … Conclusion Learn more about Intent Data Use Cases. Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PureB2B

SEPTEMBER 5, 2019

If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”. The post Making Content Relevant with Original Research appeared first on DemandScience.

Relevance 62

Relevance Research Content Opinions 62

markempa

SEPTEMBER 29, 2014

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Idea #1: Build relevant messages based on problems that matter to your customer.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Avitage

MARCH 13, 2015

Or, perhaps you’re responsible for lead generation and demand management, but you lack effective education-oriented nurturing content to support your desire to deploy multiple persona, stage and industry relevant nurturing campaigns. Your inventory and budgets are starved for the customer relevant content you require.

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Hubspot

JANUARY 6, 2021

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads. 11 Stats That Make a Case for Landing Pages. 30% of top landing pages use video content.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

B2B Digital Marketer

AUGUST 12, 2021

It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media. 09:14 – Case study: auto repair shop. But are these perceptions accurate? Podcast Timestamps/Outline.

Press 52

Press Social Media Relevance Media 52