Aberdeen

MARCH 28, 2023

Artificial intelligence (AI) has been a buzzworthy topic for years — even decades — but the recent release of generative AI tools such as ChatGPT and Dall-E 2 has captured the public’s imagination. Current and Future Business Use Cases for AI AI has long shown a great deal of promise and has been hyped as the next big thing.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

OCTOBER 27, 2020

They may not have the final say, but their opinion counts. You’ll put all this together into a content calendar and commit to a cadence of publishing. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. As the customer continues down the funnel, the percentages decrease.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. In many cases, it fundamentally changes the way an entire business operates. Shifting Focus to the Customer. Start with focusing on your people.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. They must strategically position their products and use messaging that grabs users’ attention and captures their interest. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions. Connectors. Participators. Enthusiasts.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. First step is always to start with the business case for your content marketing.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. They want to know that existing customers are happy with your product. But there’s a tricky part: How can you collect quality testimonials that will really help you convert leads into loyal customers?

Ideal Customer Profiles 78

Ideal Customer Profiles Tips Case Study Case Studies 78

Martech

SEPTEMBER 25, 2023

Pricing customer service. How many substantive conversations with customers or potential customers did sales have at the event? What is the potential value of sales to these customers? How did the event drive potential customers to the website? Competition. Overall market demand.

Marketing AI 122

Marketing AI Marketing Attribution Work Management Marketing Management 122

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

KoMarketing Associates

JUNE 7, 2018

However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. In the case of content creation, many marketers assume that because we know a lot about our industry, others looking to buy from us are just as educated on a topic.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Scoop.it

AUGUST 3, 2021

By sharing, commenting, or referencing existing content from relevant and popular sources, small businesses have an opportunity of building trust with their audience and generating a greater level of credibility. Aim to Generate Value. Curated content can also make for a perfect conversation starter with leads. Image: Brafton ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

PureB2B

MAY 30, 2022

This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. Downloads (whitepapers, case studies, eBooks). Imagine how confident your staff will be knowing that their lead generation just became that much easier and more effective. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. This dynamic approach to content creation sends a strong signal to search engines and online users that your business is active and engaged. They are like the digital gatekeepers that determine which websites rank higher and are more likely to be seen by users.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. Generative AI is a subset of artificial intelligence. Before we dive into the details, let’s define some key terms.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

RebelMouse

NOVEMBER 19, 2023

However, MSN is not typically easy for publishers to access. RebelMouse publishers such as Brit + Co (msn.com) and GZERO Media (msn.com) as seen below started appearing on the platform only a few months ago. Check out their profile pages to see the kind of momentum they've generated. GZERO Media's MSN profile.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Valasys

NOVEMBER 30, 2022

Social media lead generation is one of the most critical aspects of your marketing strategy. The reason is that social media allows you to engage and interact with your target audience to understand their pain points, interests, behaviors, and needs, enabling you to provide content that converts them into paying customers.

Lead Generation 40

Lead Generation Social Media Sales Qualified Leads Lead Scoring 40

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Geotargeting is displaying personalized content on your website based on users’ geographical location. Users can be targeted by country, region, state, zip code, city, and other positional data. Personalize the User Experience.

Conversion 116

Conversion Click Rate Tagging Display 116

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. And that requires an agency that has developed a particular kind of harmony in addition to individual expertise,” commented one of the publishers of the report. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. What is Customer Advocacy Marketing? Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

seo.co

DECEMBER 2, 2022

Your content is doesn’t fit search intent (too long OR too short OR doesn’t answer the user query). That means, you should gradually work your way up to bigger and higher-authority publishers; if you find yourself trapped in the same handful of publishers you started with, you’re doing something wrong.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Convince & Convert

JANUARY 15, 2018

So, when you add content to Facebook, try to post about topics that have more than one opinion. Get Serious About User-Generated Content (UGC). This has been the case for a while but will become even more acute. This has been the case for a while but will become even more acute. Use Live Video. Use the Mom Test.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Kevin Indig

JANUARY 3, 2023

The success of large language models (LLM) and generative AI is indisputable. Just 5 days after the launch of the public beta, Chat GPT crossed the one million user mark. The last weeks of 2022 showed a flood of generative AI tools or existing tools that added AI features like Notion or Canva.

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52

Circle Studio

SEPTEMBER 10, 2020

Conducting an audit of your website is a great way to maintain its health and make sure it’s still doing what it’s supposed to do: communicating who you are as a firm, raising brand awareness, sharing helpful and engaging content, and generating and converting leads. Are users engaging with the site? Structure and navigation.

Marketing Websites 78

Marketing Websites Lead Scoring Lead Ranking Thought Leadership 78

Optinmonster

DECEMBER 4, 2019

Increases user engagement. Brings you more mobile users. There are plenty of fun Instagram video editing tools you can use to create videos on the go that your users will love. The goal is to use publication and promotion of content to increase lead generation and drive more organic traffic. Helps with lead generation.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case. Allow me to explain.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Exo B2B

MAY 16, 2023

In this case, we’re talking about the impact of text-generating artificial intelligence, particularly for blogs. Recently, Jackie Dana , who works for namecheap.com, published a post on this very phenomenon. Or to reinforce their positioning and generate qualified leads.

Marketing AI 52

Marketing AI Blogger B2B Marketing B2B 52

PureB2B

MAY 30, 2022

This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. Downloads (whitepapers, case studies, eBooks). Imagine how confident your staff will be knowing that their lead generation just became that much easier and more effective. ? What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

ConvertKit

DECEMBER 10, 2020

To help you price your ebook, we’re sharing easy ways to research your market, choose the best platform to sell your ebook, and select the price that will maximize your sales once your ebook is published. When that’s the case, you’ll often drive more sales by pricing your ebooks lower. Amazon’s Kindle Direct Publishing.

Pricing 127

Pricing Price Screencast Amazon 127