Bluetext

JANUARY 27, 2023

Here are several resources the Bluetext team has found helpful in gaining knowledge & certifications: Google Analytics Help Center : Being the authoritative voice in GA4 documentation, the Google Analytics Help Center is an unsurprisingly great place to start.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Moz

JANUARY 26, 2020

I did, however, deliver massive amounts of closure for my client, allowing them to move on and invest resources into areas which will have a long-lasting impact. This is extremely important information to keep in mind going forward. Google featured snippet support documentation. This is public information.

Case Studies 64

Case Studies Case Study Features Studies 64

Tiecas

JUNE 4, 2024

Source: Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise By leveraging the strengths of both AI and human writers, manufacturers can create high-quality content that not only informs but also builds trust and credibility with their target audience.

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. 2) Target Audience Personas. You need to research and create detailed audience personas. 3) Content Mix Plan.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Salesforce Marketing Cloud

JANUARY 17, 2024

Get articles selected just for you, in your inbox Sign up now Stay one step ahead of industry trends The Service Trailblazer Community serves as a real-time information hub where members can access the latest updates on Salesforce products , industry trends, and emerging technologies like generative AI. Here’s what they told us. 1.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They deserve better.

Media 94

Media Brand Identity Branding Storytelling 94

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Animalz blog

NOVEMBER 28, 2023

It then creates a comprehensive answer from relevant resources — which are plentiful, especially compared to ChatGPT. Please research the topic and important sub-topics and organize relevant resources in a MECE list.” And, most importantly, GPT-4 produced this information extremely quickly.

Marketing AI 78

Marketing AI Research Tactics SME 78

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. We frequently refer back to this document as we get the online marketing program launched. These documents typically include factors such as: Logo Variations / Usage.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Parse.ly

DECEMBER 15, 2022

technical documents. Read the HelloFresh case study. Read the Bloomberg case study. Read the Teach For America case study. Election news coverage is crucial to keeping citizens informed. Read the Gannett case study. Read the WeddingWire case study. marketing content.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Accelerate Growth with Sales Enablement Content Content does more than just inform; it persuades, engages, and closes deals. Content transcends marketing. A well-crafted content strategy isn’t just about campaigns and conversions.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Let’s look at what goes into creating this sales enablement resource. Relevant case study or use case details. Pricing details.

Template 103

Template Case Studies Stats Case Study 103

SmarkLabs

JUNE 13, 2022

While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. You can also use professional information sources or industry associations for more information. Check out ? Let’s recap.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBug Media

MAY 8, 2024

With 300-plus employees, we have the necessary resources and bandwidth to deliver custom integrations effectively. Clear documentation and the ability to explain technical concepts are essential communication traits. Neglecting Research Relying on surface-level information is a critical mistake. Communication Need we say it?

Hubspot 64

Hubspot Enterprise Management Advertising Agencies Work Management 64

Zoominfo

APRIL 22, 2018

Your role as the sales rep in this scenario is to serve as an educational resource for this prospect. If your prospect isn’t open to discussion, it’s best to nurture them with educational resources and content. Perhaps they don’t have the resources and budget to solve it, or there are other issues they care more about.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Marketing Insider Group

FEBRUARY 10, 2021

Include a link or button that asks them to click for more information or to make a purchase. Once you’ve compiled the information you need, it’s time to craft your value proposition. Use your value proposition and real customer experiences to develop case studies. What’s your call to action? Then get them to act.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Optinmonster

MARCH 4, 2024

Cost Efficiency: By making data-driven decisions, you minimize the risks associated with large-scale changes, ensuring that resources are allocated efficiently and effectively. If there’s no significant difference or the control performs better, use the insights gained to inform future tests. When to Use Split Testing?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Hubspot

DECEMBER 21, 2020

If you ever have any questions please feel free to contact us at [Contact information]. Featured Resource: 15 Email Templates for Marketing and Sales. Introduce the product/service that you're reviewing and relevant background information about the company the product/service is from. Featured Resource: Social Media Templates.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This information helps sales reps understand and empathize with potential customers’ challenges and pain points and form personalized solutions. Product information A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Heinz Marketing

MAY 31, 2023

Understanding Sales Enablement Sales enablement refers to the strategic alignment of marketing and sales efforts to empower sales teams with the right tools, resources, and knowledge needed to engage prospects effectively throughout the buying journey.

B2B Sales 110

B2B Sales B2B Buying Cycle Sales Qualified Leads 110

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. What Is a Whitepaper Not?

FAQ 100

FAQ Case Studies Case Study Comparison 100

Engagio

JANUARY 27, 2020

It involves taking stock of and using your resources appropriately for different accounts. You can do this by tagging it with certain information, like: Who it specifically targets (not just potential brands but the employees and decision-makers in those brands, too). Which issues it addresses. How it can be used most effectively.

Account Based Marketing 103

Account Based Marketing Inbound Marketing ABM Work Management 103

Walker Sands

APRIL 29, 2020

With more on the line for your business, it’s more important than ever that your sales team is empowered with the right customer-facing resources to help guide prospects through the sales process and maximize ROI. Case studies can also be distributed in a range of formats including a website landing page, sales decks or email.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Give your email subscribers and loyal customers a resource they can use the entire year. May: Publish a Case Study or Two. No need to limit the goodies to kids.

Startups 326

Startups Marketing & Strategy Marketing Strategy Content Marketing 326

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Revealing deeper search intent: AI models can categorize search queries based on intent (informational, transactional, etc.), which can strain internal content teams.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Heinz Marketing

APRIL 17, 2024

I learned the high-level information given to me in laymen’s terms and felt convinced that perhaps some of these platforms were so user friendly that just about anyone with a sense of data could use them. Thankfully, DataRobot has a pop up for a case study walkthrough.

Marketing AI 83

Marketing AI Analytics Case Studies Training 83

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends. Your design should make it easy for leads to find the information they need with minimal effort on their part. Only 43% of B2Bs say they have a documented content marketing strategy. Did they choose a competitor?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources. Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. Below are resources we recommend for your health IT product research.

Work Management 102

Work Management Marketing Management Research Organization 102

BOP Design

MARCH 30, 2021

They need more information and education before they get there. This is where the nurturing comes in – sharing helpful information to guide them along their sales journey. Nurturing is about being a resource to talk them through the process, not a greedy salesperson digging through their pockets for their wallet.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Seismic

JULY 20, 2020

Unlike many analyst reports [which we also love], G2 puts the customer first and helps buyers make more informed purchases by providing access to more than 1 million user reviews. I can] learn more about my target audience, read use case studies, whitepapers and other materials my org deems valuable.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 98

Optinmonster

APRIL 24, 2024

By the end of this, you’ll be able to make an informed decision about whether double opt-ins or single opt-ins are better for your business. Related Resource: Why Are My Emails Going to Spam? Clickz cites a Cirque du Soleil case study, where 20% of their signups never confirmed. What Is Double Opt-in?

Opt-in 107

Opt-in Opt-out CAN-SPAM Deliverability 107

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. Specifically: Are they facing more responsibilities with fewer resources, and have they experienced recent budget cuts? Add case studies to help drive your point home. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95