Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This can be said about almost any industry, but healthcare is especially bad. Why Stories Matter.

Case Studies 55

Case Studies Case Study Studies Work Management 55

Marketing Insider Group

MARCH 18, 2024

Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. Whether it’s to inform, persuade, entertain , or a mix of all three, knowing your goal shapes everything from your writing style to the structure of your outline.

SERP 270

SERP Keywords Eye-Tracking Planning 270

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Moz

JANUARY 26, 2020

This is extremely important information to keep in mind going forward. Google featured snippet support documentation. Within Google’s Featured Snippet Documentation , they provide details on policies surrounding the SERP feature. This is public information. But do we have guidelines from Google to back this up?

Case Studies 64

Case Studies Case Study Features Studies 64

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document?

Top of Funnel 78

Top of Funnel Marketing & Strategy Marketing Strategy Planning 78

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Marketing Insider Group

DECEMBER 18, 2023

The content creation experts at Contiem recommend using things like conversational tone, personal pronouns, short sentences, and a visually appealing format to create meaningful product documentation. For instance, you can generate UGC from case studies, social posts, surveys, and testimonials.

Marketing & Strategy 255

Marketing & Strategy Marketing Strategy Work Management Product 255

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Do you want to learn about the types of qualitative research and some examples of methodologies?

Research 107

Research Case Studies Case Study Skype 107

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Martech

JULY 2, 2024

B2B buyers need even more empathy, information and reassurance when deciding to purchase. Quote them whenever you can In my first job at a software company, I was the customer communications manager responsible for documenting case studies. Dig deeper: Building a brand strategy: Essentials for long-term success 4.

Ideal Customer Profiles 127

Ideal Customer Profiles Work Management Marketing Management Budget Programs 127

Acrolinx

OCTOBER 31, 2024

Whether you’re drafting a report, a proposal, or a customer newsletter, the goal is to create clear, persuasive, and informative content that connects with your audience. You don’t want readers to switch off before you’ve even gotten started by sharing irrelevant information. copy requires a blend of skill, strategy, and precision.

Guidelines 52

Guidelines Effectiveness Business Enterprise Management 52

DivvyHQ

MAY 24, 2017

With DivvyHQ’s platform, we can create tasks in the calendar and create documents and add images all in one place. The Prospector® search engine from UL combines two sources of specialized raw material and ingredient information, Innovadex and IDES, into one powerful search engine for product developers and engineers.

Case Studies 54

Case Studies Case Study Work Management Marketing Management 54

SalesGrape

SEPTEMBER 14, 2023

Reference Relevant Information: Mention specific pain points or challenges that your product or service can solve based on your research. This information allows you to tailor your approach and increase the chances of generating high-quality leads. Active Listening An essential skill for telemarketers is active listening.

High Quality Lead 61

High Quality Lead Ideal Customer Profiles Telemarketing Lead Ranking 61

Animalz blog

NOVEMBER 28, 2023

But this chore is unavoidable if you want to understand: A topic’s fundamentals What others have already said How you can add to the conversation (what we call information gain ) AI tools let you survey the current content landscape instantly, so you have more time to uncover nuance and a unique point of view.

Marketing AI 108

Marketing AI Research Tactics SME 108

Act-On

OCTOBER 11, 2023

And clearly documenting these roles can also help identify opportunities for sharing resources between teams.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Navigate the Channel

JULY 13, 2023

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Parse.ly

DECEMBER 15, 2022

technical documents. Read the HelloFresh case study. Read the Bloomberg case study. Read the Teach For America case study. Election news coverage is crucial to keeping citizens informed. Read the Gannett case study. Read the WeddingWire case study. marketing content.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Navigate the Channel

JUNE 25, 2024

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 65

Email Marketing Planning Paid Search Agency B2B Thought Leadership 65

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Rather, you should collaborate with sales, marketing, customer service, and operations/product subject-matter experts to collect information.

Template 103

Template Case Studies Stats Case Study 103

Salesforce Marketing Cloud

MARCH 19, 2024

Get service articles selected just for you, in your inbox Sign up now Stay one step ahead of industry trends The Serviceblazer Community serves as a real-time information hub where members can access the latest updates on Salesforce products , industry trends, and emerging technologies like generative AI. Here’s what they told us.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Marketri

OCTOBER 15, 2024

That’s what happens when your customer relationship management (CRM) system isn’t equipped to build a loyal customer base and isn’t integrated with the enterprise systems that hold all the transactional information about the relationship. In 2025 marketers will deliver thought leadership through more informal sources.

Top of Funnel 62

Top of Funnel Paid Search Agency Advertising Agencies Planning 62

Salesforce Marketing Cloud

JANUARY 17, 2024

Get articles selected just for you, in your inbox Sign up now Stay one step ahead of industry trends The Service Trailblazer Community serves as a real-time information hub where members can access the latest updates on Salesforce products , industry trends, and emerging technologies like generative AI. Here’s what they told us. 1.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. How it helps you With the ability to share detailed documents such as case studies, reports or sales materials, you can deliver more informative and engaging content to your audience. Expanded insights and data management capabilities with limit increases.

Enterprise Management 112

Enterprise Management Sales Qualified Leads API Hubspot 112

Navigate the Channel

JULY 20, 2023

In today’s digital era, Quick Response (QR) codes have become ubiquitous, offering an efficient and convenient way to transmit and access information. Created in the 1990s , QR codes are two-dimensional barcodes that can store and transmit a significant amount of information, ranging from text to website URLs, contact details, and more.

Product 50

Product Ad Building Work Management Case Study 50

Spiralytics

AUGUST 22, 2024

We’ve ranked them based on the number of SEO services they offer, client portfolios, case studies, and extensive industry experience. Look for positive reviews and case studies that highlight their capability to deliver on promises, assuring their reliability and effectiveness.

Paid Search Agency 62

Paid Search Agency Paid Content Marketing Budget Advertising Agencies 62

Navigate the Channel

JUNE 6, 2024

Have a documented plan that features who your target audience is, what platforms you’ll use for which segments of your audience, a posting cadence and social media voice book to keep your tone and message consistent and on brand. Provide information that matters, not sales-y blah, blah. We can help.)

Lead Generation 65

Lead Generation Lead Ranking Lead Scoring Generation 65

BOP Design

JUNE 8, 2021

It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. Use Cases/Case Studies. Onboarding Documents. Read more: SEO for B2B marketers. Instructional/Educational.

B2B Marketing 104

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 104

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). Case Study: IBM SmartCloud. How to build an IA using keyword research.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

SocialPilot

MARCH 8, 2024

A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. Income range?

Social Media 95

Social Media Ideal Customer Profiles Template Marketing Proposals 95

ClearVoice

AUGUST 25, 2023

Good content marketing is designed to educate, entertain, or inform the target audience. While it should remain informational or entertaining rather than salesy, it’s your chance to show how your products solve your readers’ problems. You might use case studies to show off the product in action.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Fuld & Company Blog

NOVEMBER 13, 2023

Each article provides a concise, strategic viewpoint designed to inform and guide your business decisions. Practicing War Games at UC Irvine’s business school AI is transforming the private equity deal lifecycle, from document review to data analysis.

Newsletter 52

Newsletter Case Studies Case Study Analysis 52

SmarkLabs

JUNE 13, 2022

Further, the information obtained from an interview typically reflects just one individual’s problems while an effective buyer persona should be representative of the broader problems your solutions solve. You can also use professional information sources or industry associations for more information. Check out ? Let’s recap.

Paid Search Agency 97

Paid Search Agency Paid Content Sales Management Ideal Customer Profiles 97

Tiecas

JUNE 4, 2024

Source: Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise By leveraging the strengths of both AI and human writers, manufacturers can create high-quality content that not only informs but also builds trust and credibility with their target audience.

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. What Is a Whitepaper Not?

FAQ 101

FAQ Case Studies Case Study Comparison 101

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Optinmonster

MARCH 4, 2024

If there’s no significant difference or the control performs better, use the insights gained to inform future tests. Every test, whether successful or not, provides valuable information about your audience’s preferences and behavior. Document your findings and use them to inform future tests and strategies.

Multivariate analysis 89

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 89