Heinz Marketing

APRIL 17, 2024

This isn’t the fault of DataRobot rather that I require more background and contextual education to use this kind of application in my use cases. I’ve concluded I’ll need to learn several concepts and new language before the platform can be “user friendly” to me.

Marketing AI 67

Marketing AI Analytics Case Studies Training 67

Martech

JANUARY 29, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt What are the top use cases for startups using generative ai for growth efforts? For this prompt, try selecting the Senior Exec persona. What KPIs should we measure for each use case?

Startups 106

Startups Marketing AI Best Practices Customer Satisfaction 106

Webbiquity

OCTOBER 21, 2022

Keyword research and selecting the right keywords to embed in your content are crucial. A good copywriter knows how to select main keywords and separate long-tail keywords. Therefore, in some cases, opting for words with lower search volume may be a wise choice. Pick the Correct Keywords.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Zoominfo

APRIL 23, 2021

The timeless case for automation. With this functionality, reps can select their triggers, apply filters, and perform an action — instantaneously, at scale, and on repeat. In this case, it’s easier for a rep to identify opportunities for alternative offerings. The images below offer a glimpse into the Workflows creation process.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Remember that for many (maybe most), selecting a brand means checking something off the mental “to-do” list. Redditors are inherently curious. Embrace that challenge!

Research 145

Research Loyalty Case Studies Communities 145

The Forward Observer

MARCH 1, 2024

It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through: Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure (..)

Social Media 166

Social Media Social Marketing Enterprise Management Marketing & Strategy 166

Marketing Insider Group

JANUARY 31, 2023

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 290

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 290

Martech

FEBRUARY 13, 2024

” It’s your job to sift through myriad tools and platforms, selecting those that promise tangible progress toward your near-term priorities. This case study illustrates the importance of selecting tools that fill functional gaps and align with broader business objectives, including compliance with data privacy standards.

Marketing Automation Services 105

Marketing Automation Services Work Management Lead Scoring Lead Ranking 105

Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. The Dashboard features a directory that enables users to self-select the type of support they’d like to receive. From there, you can set criteria for case creation. In this case, that would be the agents working within a specific support tier.

Work Management 105

Work Management Marketing Management Service Paid Search Agency 105

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Martech

JANUARY 22, 2024

Visit the personas page to select a persona and see all the additional prompts. Best of MarTechBot Not only am I available for you to use for free, but the MarTech editorial team is selecting some of the best chats and highlighting them in a series we call “Best of MarTechBot.” Learn more and read Best of MarTechBot posts here.

Work Management 111

Work Management Generation Marketing Management CMO 111

Martech

JANUARY 6, 2023

CMO candidates and selection committees don’t have it easy. Several topics stood out about the candidates and selection committees. In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. As a selection committee. As a selection committee.

CMO 120

CMO Tips Work Management Marketing Management 120

B2B Marketing Directions

DECEMBER 31, 2023

I've selected posts that I believe will have continuing relevance for marketers in 2024. So, in case you missed any of them, here are three posts from this year that are worth reading as you start the new year. So, in case you missed any of them, here are three posts from this year that are worth reading as you start the new year.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Only B2B

APRIL 30, 2024

As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars. Identify Buyer Personas: Develop detailed profiles of your ideal customers to guide your channel selection. Ready to elevate your B2B GTM strategy?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

Sprout Social

DECEMBER 15, 2023

You can also take advantage of Sprout Social’s Optimal Send Times feature that analyzes your audience and selects the best times to schedule your content. Whatever the case, understand that you don’t have to stick to one extreme or the other—all scheduled content or none of it. You now have a scheduled post.

Facebook 119

Facebook Social Media Profiling Urgency Marketing 119

B2B Marketing Directions

MARCH 24, 2024

In most cases, a B2B buying process begins when a trigger event causes a business person (the potential buyer ) to feel a need or desire to solve a problem or seize an opportunity that may require a purchase. Several studies have shown that potential buyers are very likely to select vendors that were in their initial consideration set.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

SmartBug Media

MAY 8, 2024

Choosing a custom integrations provider is like selecting a dance partner—a successful partnership requires synchronization, communication, and innovative collaboration. Customization In this case, one size does not fit all. Specifically, focus on success stories that align with your business objectives.

Hubspot 59

Hubspot Enterprise Management Advertising Agencies Work Management 59

Hinge Marketing

NOVEMBER 3, 2022

We’ve noticed an ongoing shift toward subject matter expertise as the leading criteria for buyers at the early stages of the selection process. Question 4: What is the Top Deciding Factor for Selecting Consulting Firms? What’s most important when actually selecting a firm? The graph below shows a 40% jump from 2020 to 2022.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). More than just comparing different categories of content, Anyword enhances decision-making by letting you select the metrics that define success for your campaign. This allows you to know how well your new content will do before publishing it.

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Salesforce Marketing Cloud

JANUARY 23, 2024

Types of knowledge to capture Benefits of knowledge management Knowledge management use cases and examples How to get started with knowledge management Get actionable customer service insights High-performing service organizations use data and AI to improve the customer experience. What you’ll learn: What is knowledge management?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

SEPTEMBER 14, 2023

Dig deeper: Go-to-market tactics that won’t work in a post-pandemic world #3 Review your vendor selection process The number one pullback for 2023 and well into 2024 is likely to be in investments in marketing technology. Technology selection needs to return to a systematic and accountable approach.

Marketing Analytics Tools 128

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 128

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Get articles selected just for you, in your inbox Sign up now 3 ways to improve your customer service operations Many customer service organizations lack relevant and timely data to make informed business decisions and identify key areas of focus. Contact center managers also benefit from in-depth data.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Martech

MARCH 20, 2023

6 practical tips for martech partner selection When working with martech partners, you must ensure their recommended solution fits your specific needs rather than their financial gain. Request references and case studies Before deciding on a partner, ask for references and case studies from past clients.

Advertising Agencies 99

Advertising Agencies Work Management Marketing Management Practices 99

Salesforce Marketing Cloud

APRIL 3, 2024

Specifically, incorporating case management capabilities allowed students to submit questions as tickets and advisors to easily reply. Let common use cases drive the visual hierarchy Everything critical must be on the first page. The team reduced click paths by focusing on the most common use cases.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. How can you be confident you’re making the right selections for your business? In the first article of this two-part series, we’ll focus on selecting your DAM vendor. Show me the money.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Ad Building 98

Salesforce Marketing Cloud

DECEMBER 5, 2023

Select the right technologies to build your AI app 5. Here too, the use cases you’ve established will be helpful guides. Define the desired end state by use case and persona. Get IT articles selected just for you, in your inbox Sign up now 2. But that’s not the case for most companies.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Navigate the Channel

JULY 24, 2023

For building product executives, selecting the right PR agency is crucial for their success. Selecting a suitable PR agency requires careful consideration, as they act as a brand’s storyteller, shaping how it is perceived by the public and key stakeholders. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Litmus

JUNE 20, 2023

In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup. Selecting the speakers Reviewing speaker submissions is a treat. Make your case for Litmus Live Need help making your case for Litmus Live? We’ve got your back.

Conference 82

Conference Communities Planning Design 82

Martech

FEBRUARY 2, 2023

Create use cases describing them. Narrow your list of prospective vendors by evaluating their platforms based on your use cases. However, be sure to give the same list of capabilities/use cases to each vendor to facilitate comparison. Are they showing us our “must-have” features based on the use cases we shared?

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Salesforce Marketing Cloud

NOVEMBER 13, 2023

In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, and build a new class of applications that embraced the new possibilities offered by the advance in technology. You can select the models, prompts and actions your copilot will use.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 88

Case Study Case Studies Work Management Studies 88

Salesforce Marketing Cloud

MARCH 19, 2024

Get service articles selected just for you, in your inbox Sign up now Stay one step ahead of industry trends The Serviceblazer Community serves as a real-time information hub where members can access the latest updates on Salesforce products , industry trends, and emerging technologies like generative AI.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

JANUARY 4, 2024

Those questions are only truly answered on a case-by-case basis. Default selections are helpful most of the time, but not all. However, what is given up to achieve superior site performance? Do the gains for optimizing site speed more than makeup for skimping on aesthetics, functionality and usability?

Optimization 134

Optimization Analysis Comparison Opt-in 134

Martech

JANUARY 4, 2023

You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Selecting the right implementation partner can be just as, if not more, important than vendor selection. The DAM vendor you’ve selected may likely recommend an implementation partner.

Digital Asset Management 109

Digital Asset Management Advertising Agencies Work Management Marketing Management 109

Martech

OCTOBER 6, 2023

The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. For the enterprise, it may be the case that ad creation takes place in systems before the ad is deployed in a Meta channel. Text variations.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Branding 114