Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Additionally, 75% of Millennials and Gen Z respondents surveyed by Sid Lee USA and Angus Reid Group feel they have a voice and social capital within their communities.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. You can also send out surveys on behalf of sponsors to your attendees directly. Share the results of your live polls and post-event surveys with your partners.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

OCTOBER 27, 2020

Send Post-Event Surveys to Attendees. You can also include a link to a post-event survey or ask them to check out your additional content on the post-event webpage. Send Post Event Surveys to Attendees. Post-event social media engagement is effective for keeping the event buzz alive. Engage Attendees On Social Media.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Marketing Craftmanship

NOVEMBER 22, 2023

Even fewer firms ever survey their target audiences to ask if they find the newsletter of value. Despite all the buzz regarding social media, that channel also falls short in terms of engagement, as most blog posts go unread.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

Martech

NOVEMBER 15, 2023

Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. A survey of U.S. Most notably, 35% had no preference.

Act-On 120

Act-On Trends Paid Search Agency eCommerce 120

Contently

FEBRUARY 17, 2023

In a 2019 Nielsen IQ global survey , consumers listed augmented and virtual reality as the top tech they expect to help them in their daily lives. Half of those surveyed were willing to use it to help them choose products. It can drive more sales , help customers make decisions, and generate buzz around your product or service.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Take the 2022 MarTech Replacement Survey today!

Social Media 102

Social Media Peer-to-peer Media Work Management 102

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Buzz Marketing for Technology

JANUARY 5, 2009

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate).

Web 2.0 100

Web 2.0 Customer Surveys Buzz Social Networks 100

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

LeanData

JULY 30, 2015

People want to better understand the substance behind the buzz with ABM. SiriusDecisions has found that 92 percent of companies it surveyed understand the value of ABM, Vajre said. It’s an increasingly common question as ABM has become the trendy phrase to describe a growing movement within the B2B commerce space.

Account Based Marketing 40

Account Based Marketing Buzz ABM Paid Search Agency 40

LeanData

JULY 30, 2015

People want to better understand the substance behind the buzz with ABM. SiriusDecisions has found that 92 percent of companies it surveyed understand the value of ABM, Vajre said. It’s an increasingly common question as ABM has become the trendy phrase to describe a growing movement within the B2B commerce space.

Account Based Marketing 40

Account Based Marketing Buzz ABM Paid Search Agency 40

LeanData

JULY 30, 2015

People want to better understand the substance behind the buzz with ABM. SiriusDecisions has found that 92 percent of companies it surveyed understand the value of ABM, Vajre said. It’s an increasingly common question as ABM has become the trendy phrase to describe a growing movement within the B2B commerce space.

Account Based Marketing 40

Account Based Marketing Buzz ABM Paid Search Agency 40

Martech

JUNE 14, 2023

And while the world is buzzing with AI advances, there are still many quick-win opportunities to better nail the basics. Take our brief 2023 MarTech Replacement Survey 2. Customer satisfaction surveys Let’s talk about satisfaction surveys. I’m talking about surveys sent at key moments in a client relationship.

Automation 90

Automation Organization Marketing Automation Services B2B 90

LeanData

OCTOBER 20, 2015

Sure, ABM was gaining a high “buzz” factor. So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We

Account Based Marketing 60

Account Based Marketing Customer Surveys Peer-to-peer ABM 60

Drew Neisser

MARCH 17, 2023

As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. AI is on the up and up. Tune in for a fascinating look into how these helpful little assistants are going to change the way we work.

B2B Marketing 52

B2B Marketing Generation B2B Advertising Agencies 52

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

OCTOBER 9, 2018

We also surveyed company leadership. The post Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses appeared first on ClearVoice. Most of their residents commute to OKC, so we held two community focus groups, one in the small town and one in OKC.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Your community knows what their friends and family like. Website traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. We’re all distracted by what’s going on around us—our phone buzzing, the 129 emails in our inbox, our friend’s updates on Facebook or Snapchat.”.

Work Management 310

Work Management Buzz Marketing Management Marketing Report 310

Zoominfo

FEBRUARY 25, 2021

Consider this: In 2019, ON24 surveyed its webcasting platform users. Your host can create some buzz by making a short video explaining the webinar’s key takeaways. A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Litmus

MARCH 29, 2023

A now-patched Outlook zero-day bug has the email world buzzing. Psst: three randomly selected participants will receive a $100 Amazon gift card for completing the survey. Will this change how marketers think about the platform? Email is a key marketing tactic in an unpredictable economy! Psst, security friends. You seen this?

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Heinz Marketing

FEBRUARY 5, 2022

We feel insecure if our phones stop buzzing, for example. From the vantage point at a firm that regularly surveys other chief marketing officers about their thoughts and plans, here are some marketing predictions for this year. Thank you for the great read, Colleen Francis. How Can Single-tasking Be More Effective Than Multi-tasking?

Trends 120

Trends B2B Marketing Effectiveness Planning 120

Webbiquity

MARCH 10, 2020

Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company. For creating quick buzz around something, few incentives can match the appeal of free stuff! The information provided should be relevant and detailed but not easy to find elsewhere.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Marketers value Ascend2 for their 60,000-name database of marketing professionals who answer survey questions and request the results. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Marketing Insider Group

JANUARY 15, 2020

If you start early enough, you can even send out a survey to potential or registered attendees to see what their goals are in attending your event. At your event, create plenty of buzz beforehand. With rigorous, targeted preparation both before and during the event, you will create the kind of emotional buzz that builds anticipation.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Marketing Insider Group

AUGUST 1, 2023

It often involves surveys and interviews to find out how many people know your brand and what they think about it. Social Share of Voice (SSOV) Social Share of Voice (SSOV) tells you how much buzz your brand is creating. This is usually done through a survey where customers rate their satisfaction on a scale, like 1 to 5 or 1 to 10.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In-event surveys. Post-event NPS survey. Even the post-event NPS survey is designed to gauge how much value attendees got from your event. Get Attendee Insights with Event Surveys.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

LeanData

OCTOBER 20, 2015

Sure, ABM was gaining a high “buzz” factor. So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

Sure, ABM was gaining a high “buzz” factor. So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

Sure, ABM was gaining a high “buzz” factor. So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., Building buzz around your brand does more than just boost your reputation. Our survey found that 80% of consumers say that brand familiarity (i.e., did TikTok really make me buy it?). About the Data.

Buy 143

Buy Brand Identity Branding eCommerce 143

Sprout Social

FEBRUARY 7, 2023

In a recent Sprout survey of 1,000 consumers, 87% of Millennial respondents indicated that they feel more connected to brands when they see employees sharing information online, and 81% think it’s important for employees to post about their company (up from 72% in our previous survey).

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

Liveintent

JANUARY 28, 2022

Data can take many different forms, but the one that’s getting the most buzz these days is zero-party data. Surveys have long been a staple on the customer service side of things, but brands have begun incorporating them into the shopping experience and making them more interactive. .”

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71