Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Webbiquity

MARCH 17, 2021

Influencer marketing: With the right influencer marketing campaigns, PR experts can enhance reputation management strategies, creating positive buzz around the brands they work with. Here you can access plenty of different features, whether it’s improving your press releases , or discovering new media contacts.

PR 272

PR Trends Ethics Public Relations 272

Zoominfo

NOVEMBER 29, 2023

Social Media Influence Leveraging social media is today’s primary channel for interacting with younger buyers to create buzz about your products. And be aware of the effects of bad press: 80% of young adults have reported changing their minds about a purchase after reading negative social news.

Buy 130

Buy Generation Peer-to-peer B2B 130

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. These public relations (PR) firms let you publish press releases online.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Trade Press Services

MAY 6, 2024

That’s why pre-show marketing is essential to creating a buzz around the show and your participation in it. The post How to Maximize Trade Show Success: Tips for Pre- and Post-show Marketing appeared first on Trade Press Services. Pre-Show Marketing Tips A host would never throw a big party without sending out invitations.

Trade Show 78

Trade Show Marketing Management Planning B2B Thought Leadership 78

ClearVoice

OCTOBER 9, 2018

This helps the outlets who don’t want to copy-and-paste a press release. I loved a recent social post of yours detailing how you got lots of regional press for a group of local credit unions. So I went back to the original press release sent, and I re-sent it with this extremely simple pitch.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Tomorrow People

DECEMBER 2, 2020

Product marketing has gained prominence, especially in B2B tech and software-as-a-service (SaaS) companies, in response to a real and pressing need. Community engagement Engage with partners, influencers, existing customers, and online commentary to amplify ‘buzz’ and drive greater awareness around the product launch.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

B2B PR Sense

JANUARY 5, 2018

Myth #6: PR professionals just write press releases. While press releases are a major part of public relations tactics, it is just one facet of PR. PR is not about creating buzz by crafting a story out of whole cloth. How to Improve Your Press Release Best Practices with Storytelling. Awards and Events. Content marketing.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Sprout Social

JANUARY 24, 2024

Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising. The Pulse Survey revealed one-third of marketers track press or media mentions related to influencer campaigns.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Hubspot

MARCH 3, 2020

Ultimately, your grand opening marketing should help your business build relationships and create buzz with your audience. Local Press. One of the most important components of your grand opening marketing strategy is the local press. Make sure that you invite the local press to your event. The more coverage, the better.

Planning 89

Planning Paid Search Agency Business Press 89

Sprout Social

OCTOBER 11, 2022

Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Share press releases, blog posts and videos announcing product enhancements, new releases, seasonal launches and trend reports. Afterall, your employees’ perspectives matter three times more to prospective candidates than your CEO’s.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Many also face challenges with AI implementation, from lacking a concrete plan to lacking resources — even though 78% see a pressing need for it at their company. The big buzz and abrupt crash of interest in AI alerted CIO Prakash Kota to understand why users weren’t embracing new capabilities, and if the reasons were related to trust.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JUNE 26, 2018

To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. But influencer marketing is only secondarily an SEO strategy, it’s primarily a buzz marketing, word-of-mouth marketing, and viral marketing strategy–and tactic as well.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

KoMarketing Associates

APRIL 28, 2015

Online Buzz. This is different from online reviews in that it’s usually general buzz about the B2B company’s products and services as a whole, instead of reviewing a specific experience as a consumer, from one individual’s perspective. Examples of great online buzz include: Press coverage of new products, launches, etc.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although the brand saw some criticism for their bait-and-switch, the numbers don’t lie in terms of how viral marketing campaigns can produce results in the form of buzz and media attention.

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

BenchmarkONE

JULY 29, 2020

Creating media targets and writing tailored pitches helps get the information out to reporters, sharing with the world, and creating buzz. Of course, writing relevant pitches but also press releases, Op-Eds, and briefing sheets for clients in all of their meetings with the press. must be shared with the public. Creating Content.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

ClearVoice

APRIL 23, 2021

How Neutrogena used off-page optimization to create buzz. In this case, Neutrogena is creating positive buzz in ways even smaller brands or companies can emulate. Create buzz : Neutrogena isn’t only giving money in the form of grants to women business owners, they’re also brilliantly promoting their own brand.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Marketing Insider Group

JUNE 30, 2015

They are getting quite a buzz, but are remaining as mysterious as the wizards that they claim to be. If you’re tight lipped but creating a buzz, they will certainly keep paying attention. Audiences will be intrigued enough to keep tabs on you if you know how to harness this curiosity into something powerful. Disruption.

PR 100

PR Buzz Press Paid Search Agency 100

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Mathilde Collin , founder and CEO The founders of Linear started building buzz and a following on Twitter early on, building on their existing Twitter following: “A couple of our first 10 customers were through friends, but really, most of our early growth was building a wait list through Twitter. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

MARCH 24, 2016

Honey Nut Cheerios’ ‘Buzz the Bee’ Goes Missing in Canada. In a localized activation, Honey Nut Cheerios’ iconic “Buzz the Bee” has gone missing from his home—the Cheerios box—in Canada. So, to take Buzz off the box was a bold—and a little bit scary—move. There is also a dedicated website with more information.

Paid Search Agency 91

Paid Search Agency Companies Buzz Social Media 91

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S. team enters the tournament as the favorite after taking home the trophy in 2015 and 2019.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S. team enters the tournament as the favorite after taking home the trophy in 2015 and 2019.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Hubspot

OCTOBER 24, 2013

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. While it still takes relationship-building to get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. How to Craft a Press Release.

Press 28

Press Template Public Relations PR 28

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. The first post netted over 535,000 likes at press time and the remainder range from 360,000 to over 600,000 which seems on par, if not above average for the star’s Instagram posts. Image via BigStockPhoto.com. Life is good, right?

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.” Water on Mars.

Twitter 140

Twitter Relevance Media Press 140

Marketing Insider Group

MAY 18, 2020

Brands can also use their official social media platforms to showcase their internal teams’ expertise, including when they present at events, get mentioned in the press, or are part of an industry group. Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Ledger Bennett

SEPTEMBER 13, 2021

When pressed on the matter, you’re likely to hear comments like “it’s tried and true,” or “this works, why change it?”. You’d be hard-pressed to find anyone in the world who isn’t concerned about making the wrong decision for their business. Sure, that’s how we get leads today, but it won’t be how we get them tomorrow.

Lead Ranking 59

Lead Ranking B2B Word of Mouth Case Studies 59

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. Where I think things like generative AI help is, if I can feed into a little bit of that buzz and hype-cycle to open the door to a conversation.

Enterprise Management 95

Enterprise Management Marketing AI Work Management Marketing Management 95

ANNUITAS

OCTOBER 27, 2015

The best example was upon landing in Australia, a local insurance company issued a press release about their gift to President Obama of crocodile insurance. Not your typical coverage of a presidential visit, and not a typical press release either.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

ClearVoice

SEPTEMBER 14, 2022

A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. While the “yes” votes didn’t come out to be much more than the “nos,” the stage was set for a viral buzz that helped the product when it finally launched later that year.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Digilant

FEBRUARY 10, 2022

This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . After the event, the buzz continued with countless press mentions and earned media. When more than 100 million people in the U.S. Take Oreo’s viral ad of 2013, for example. No problem.”

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120