Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. And both rely on the ability to tell an interesting story.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Post on Google Buzz. Let me explain …. Submit this to eKudos.

PR 100

PR Conversion Ning Digg 100

Parse.ly

DECEMBER 11, 2018

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. Whether that’s from social networks buzzing about a surprising trailer or searches for the true story behind a plot line, there are a number of ways to approach getting more attention.

Press 69

Press Wiki Correlation Traffic 69

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . PR-Related Tasks. PR is all about who you know.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Eric Mower + Associates

SEPTEMBER 13, 2018

” This sentiment, source unknown, captures the power of good PR planning to navigate hotel launch plans that zig instead of zag. The first date shared with press and consumers should be the planned year of opening, followed by the season, then the month, and last, but certainly not least, the official date once it’s assured.

PR 40

PR Relevance Planning Press 40

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? I like to combine the art and science of marketing,” she says.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Walker Sands

APRIL 17, 2023

They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. These conferences are an incredible opportunity to generate buzz for your product, but only if you prepare the right way beforehand.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Sprout Social

JANUARY 24, 2024

Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising. The Pulse Survey revealed one-third of marketers track press or media mentions related to influencer campaigns. It’s time to #DetoxYourFeed ?

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. And yes, it’s about more than press releases! Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Bluetext

FEBRUARY 21, 2024

With new channels and platforms constantly emerging in today’s evolving digital landscape, it’s easy to get lost in the buzz of the latest ‘shiny new toy.’ PR: Share of Voice – are we seeing an increase in share of voice in the marketplace from an increase in branded press releases and announcements?

Digital Marketing Funnels 41

Digital Marketing Funnels Lead Ranking Lead Scoring CTR 41

ClearVoice

APRIL 23, 2021

” Azzollini McKinley, who previously worked at PR Newswire , made the comparison between off-page optimization and “good old-fashioned public relations.” Add some marketing and PR. How Neutrogena used off-page optimization to create buzz. It can be considered as a “third-party” validation of your work.”

Optimization 52

Optimization Lead Ranking Lead Scoring SERP 52

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round. .” That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. The first post netted over 535,000 likes at press time and the remainder range from 360,000 to over 600,000 which seems on par, if not above average for the star’s Instagram posts. Image via BigStockPhoto.com. Life is good, right?

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. It depends how good you make it.

PR 48

PR Salesforce.com Multi-Channel Planning 48

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Simply put, the web has changed the rules for press releases. You can now reach your potential customers directly with your PR. This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. When I wrote about them last July , they had already created a Marketing Suite separate from their PR Suite.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Hubspot

OCTOBER 24, 2013

People now have control over where, when, and how they consume information and, as a result, it''s becoming harder for traditional PR teams to do their jobs. The answer for PR pros to stay with the times and better their strategies is simple: Stop kickin’ it old-school. Press Releases Can Be Viable Content Type.

Press 28

Press Template Public Relations PR 28

Hubspot

AUGUST 8, 2017

Just like how we thought about different video devices like on-page SEO for social media, think about generating buzz and engagement on social media the way you think about optimizing search engine results with off-page SEO elements. Check our the HubSpot Summer Startup contest here: 3) Rethinking How Social Media and PR Work Together.

Social Media 74

Social Media Hubspot Media PR 74

Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g.

SEO 100

SEO Enterprise Management Digg Press 100

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

The ABM Agency

JANUARY 28, 2021

PR: A successful demand generation campaign leverages nuanced PR strategies to generate excitement, build trust, and increase awareness. Press releases, newsletters, and email blasts are examples of tactics that can be used to drive marketing efforts. . What are the Benefits of Demand Generation? .

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Blog posts , press mentions and earned media. And what better way to get people talking than actually doing something that gets people buzzing? What are some examples of word of mouth marketing? Good question!

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Convince & Convert

OCTOBER 10, 2013

A very special offer also aids to the surge in buzz surrounding this hotel. Although this is incredibly creative and compelling, one has to wonder – is this all a brilliant PR play, or is the hotel genuinely popular with travelers? On the other hand, in-room iPads seem to be a hit!

Social Media 150

Social Media Buzz PR Communities 150

Sprout Social

NOVEMBER 19, 2018

To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while it’s clear social marketers will be pressed for time with these increases, tinkering with both paid and organic strategies will give brands an extra boost in penetrating the market with their holiday messages.

Twitter 109

Twitter Facebook Buzz Press 109

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. However, there’s a world of difference between PR buzzwords and objective facts. Post on Google Buzz. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Paid created the buzz, while owned and earned kept the audience engaged.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40