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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Blog posts , press mentions and earned media. Far from it, actually. Good question!

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Promote your white paper using online press release distribution services. This is an ideal method for generating backlinks and creating buzz about your paper. Most press release distribution services clearly spell out how many links you can include. Here’s a list of paid and free press release sites. Paid Search.

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5 Reasons the Right HubSpot COS Template Can Make or Break Your Marketing

SmartBug Media

Bring your marketing team, your product team, and your sales team together to brainstorm and discuss what’s buzzing. Pros: You receive professionalism, less prep work, a built-in audience, and added credibility. How many conversions? What about opportunities? Deciding on Webinar Content.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. We'll get into some fun pre-launch deals that will generate buzz around your app that you can associate with this email alert in future steps. Tap Your Network for Buzz. Create Content.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

All white papers should be promoted via online press release distribution services. This is an ideal method to generate back links and create buzz about your paper. Ad text: “Improve Sales Performance. Perhaps do a Q&A about the white paper with the author. Online News Release. Our sales technology is proven. Online Display.

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5 Easy Ways to Boost Your Local Advertising Strategy

Outbrain

Examples of local advertising include a flyer drop in surrounding neighborhoods, a social media ad targeted to the local radius, partnerships with other local businesses, or hosting a public event for the local population. Native ads blend into the look and feel of the website where they appear, so they are less disruptive to the viewer.

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9 of the Most Shocking Guerrilla Marketing Campaigns of All Time

Hubspot

In December of 1999, half.com propositioned the small Pacific town of Halfway, Oregon to change its name to half.com, Oregon, in exchange for $110,000, 20 new computers for its schools, and other undisclosed financial terms. While the stunt certaily got Vodaphone a lot of press, most of it was negative. 7) IKEA's Trip to Bondi Beach.