Contently

FEBRUARY 28, 2023

The buzz of a bee. So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Of course promote it via social media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Webbiquity

JULY 28, 2022

With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent.

Product 259

Product Effectiveness Template Marketing Automation Services 259

accelerate agency

OCTOBER 1, 2020

The first post in this series talked in general terms about SaaS marketing strategy. To help you get more early adopters we created a shortlist of 15 of the best sites for promoting your startup. Social media platforms are a great place to promote your startup. You can’t simply promote your SaaS site on Reddit.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

SendX

MAY 30, 2019

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. It’s vital that you leverage your existing network.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Marketing Insider Group

OCTOBER 27, 2020

You can also measure the net promoter score (NPS) to know how they are willing to recommend your event to their friends. Post-event social media engagement is effective for keeping the event buzz alive. The post Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads appeared first on Marketing Insider Group.

Lead Scoring 304

Lead Scoring Lead Ranking Tips Leads 304

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Multi-Faceted Marketing and Promo Strategy. Provide a schedule of sessions and networking opportunities, and make sure to promote the event on your homepage and any relevant places on your website.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Twitter 56

Twitter Promotion Tips Television marketing 56

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Programmatic DOOH. Brand data.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 117

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. A huge part of this brand’s marketing strategy is blogger outreach. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. The Pros of Blogger Networks.

Blogger 155

Blogger Word of Mouth Case Study Case Studies 155

Buffer

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We created a Google Form to collect nominations.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Hubspot

MARCH 3, 2020

This is exactly the result you're looking for when you're marketing your grand opening. As a marketer, the first step is to let them know you're there. Ultimately, your grand opening marketing should help your business build relationships and create buzz with your audience. Where to Market Your Grand Opening.

Planning 89

Planning Paid Search Agency Business Press 89

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Way 1: Leveraging Social Media for Content Promotion Choosing the Right Platforms Understanding the nuances of each social media platform is critical.

Social Media 65

Social Media Media Blogger Demographics 65

SnapApp

MAY 1, 2015

This week’s highlighted SnapApp was created by The Chief Marketer Network , one of the many leading brands under the Access Intelligence umbrella. Chief Marketer provides creative ideas, resources, and technologies to marketing professionals across all industries to help them achieve and measure the results they want to see.

Interactive Marketing 48

Interactive Marketing Buzz Peer-to-peer Advertising Benchmark 48

NuSpark Consulting

FEBRUARY 24, 2018

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Inbound Marketing. While inbound marketing is no longer exactly new, it remains unique compared with traditional marketing methods. Demand Generation. Lead Generation.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Brandpoint

SEPTEMBER 16, 2019

There are two major reasons why social advocacy is important to businesses: it builds brand credibility and generates buzz. Let’s say that the CEO of your company is well known in the world of content marketing and your company is in the industry. Generates Brand Buzz. Brand buzz can come from all of the examples above.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

SnapApp

DECEMBER 15, 2014

This week, we’ll dive into the demand gen side: how we promoted the assessment and the results we achieved. . That being the case, distribution and promotion is a key step in the content marketing lifecycle – but it is sometimes treated like an afterthought. I’ll promote it on Twitter. Our Promotion Strategy .

Promotion 48

Promotion Banners Funnel Advertising Lead Scoring 48

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. How do you get the word out that, this year, your conference is going virtual? Establish Goals.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBrief - Marketing

OCTOBER 9, 2023

The two most common questions marketers are asking are, “Is Threads going to survive?” While Threads launched with buzz, generating over 100 million downloads (outpacing even ChatGPT usage), it quickly faltered. According to Meta, Threads will be compatible with the open, interoperable social networks via ActivityPub.

Twitter 52

Twitter Phishing Domain Privacy 52

Biznology

SEPTEMBER 11, 2019

It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. Overdoing it with self-promotion makes your account less appreciated by buyers. It’s estimated there will be 1.92

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 104

Viral Marketing Work Management Planning Paid Search Agency 104

Optinmonster

FEBRUARY 28, 2022

To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. Then, we will walk you through how to promote your contest. How to Promote Your WordPress Giveaway. For you, that means free publicity and a buzz of excitement around your brand and contest. WordPress Contest Plugins.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 87

Sales Management ROI Planning Work Management 87

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Buy 142

Buy Brand Identity Branding eCommerce 142

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership describes an approach in content marketing that involves tapping into your internal talent, passion, and expertise to answer the most burning questions of your target audience, relative to a specific topic.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Your website acts as a salesperson, promoting you and your brand. Stay on top of your website and keep the pages current and fresh.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

QuanticMind

JULY 14, 2023

But with economic uncertainty coloring all aspects of the holiday shopping experience, it's more important than ever for marketers to test their messaging, see what is resonating with consumers, and then make data-informed decisions as they implement and optimize campaigns.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

PureB2B

MARCH 4, 2019

We had an awesome crowd, and it was great to dive into what I feel is the biggest challenge for demand marketers in 2019, the gap in quality follow up from sales based SDR teams. Booth #201 was buzzing with chatter around our ABM focused “Most Wanted” promotion.

DemandBase 85

DemandBase Brand Identity Branding Buzz 85

Optinmonster

NOVEMBER 3, 2021

So you might be wondering, “How do I promote a product without being too pushy?” If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Use the Social Media Networks Your Audience Uses. For the large majority of users, it’s in their free time.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Blog URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100