Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. First, they realize they need something (the map).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

SalesIntel

NOVEMBER 17, 2022

Compared to other industries, the effectiveness of email marketing within the education industry outperforms its effectiveness in other verticals. Buyer Journey Mapping. Thus, mapping your buyer journey and nurturing them through the sales funnel is crucial. Plan content ideas for buyer personas in this stage.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SmartBug Media

FEBRUARY 15, 2021

This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

6sense

JANUARY 24, 2022

For example, if your organization has an audience segment for buyers in the manufacturing industry, dynamically swapping out a generic header with one specifically for manufacturers makes your website feel made just for them. Don’t Forget Verticalization. And a lot of that has to do with verticalization.”.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

KoMarketing Associates

SEPTEMBER 4, 2019

It is essential to understand how to align keyword targets to applicable industry verticals. These type of negative keyword themes can limit the number of visitors that are purely information seekers and not necessarily further along the B2B buyer journey. Specific Industries. Competitive Brands.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Martech

MARCH 4, 2022

Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. Rinner continued, “To become more efficient with CPA, brands should focus on the low-hanging fruit of the buyer journey, including reaching cart-abandoners, retargeting past purchasers, and refueling retargeting pools.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

SalesIntel

DECEMBER 27, 2021

You can place custom research requests for any industry, vertical, or persona, and we’ll get the information you need within hours. When companies implement multi-channel lead nurturing strategies with the help of software-driven automation, customers get personalized support through every step of their buyer journey.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Strategic-IC

JULY 3, 2020

You know, the same industry, the same sector, the same vertical, the same business challenge. Once you've mapped that out, see where the gaps are, so you know what you need to create for other stages of the Buyer Journey. Don't just say, "this is all the things, this is how we're going to do it on our website".

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

SmartBug Media

MAY 24, 2021

One of the hottest trends for SaaS companies in 2021 is incorporating a vertical focus. A vertical focus is much different—it is persona-based and product-specific. Incorporating a vertical strategy allows marketers to customize and craft messages for each buyer persona looking for a very specific product or service offering.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Sampled Both Buyers and Sellers. What Are the Buyers’ Business Challenges?

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Oktopost

JANUARY 12, 2021

Customer Experience is the perception or impression an organization gives through its customer interactions during the buyer journey. The B2B CX must emphasize how your solutions can solve buyers’ problems and demonstrate that utility throughout the pre-sale buyer journey. . What is Customer Experience (CX)?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

SmartBug Media

MAY 13, 2019

This question is especially great for creating content for the awareness stage of the Buyer's Journey. What industry verticals are we converting most? Understanding what type of industries are converting the highest can help you generate a plethora of content for specific verticals.

Sales Qualified Leads 61

Sales Qualified Leads Verticals Inbound Marketing Lead Ranking 61

Madison Logic

AUGUST 9, 2022

The Education vertical shows aggressive buyer research for technologies to help them provide more accessible, interactive experiences for students in virtual and classroom learning but are largely under-targeted for these solutions.

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

SmartBug Media

OCTOBER 1, 2020

Depending on the attribution tool you are using, choosing either a linear or U-shaped attribution model allows you to give credit to multiple touchpoints throughout your Buyers Journey. Depending on whether you’re a high-growth company or a company in a mature vertical, this will often dictate your marketing budgets.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Only B2B

NOVEMBER 28, 2019

You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

ClickZ

DECEMBER 2, 2020

By having all the data together in one place, businesses can use analytics and A/B testing tools to tune the best messaging to suit the needs of each of their verticals, and then communicate the results to people within the organisation. This ensures there is no lag between interest and contact, enabling a frictionless buyer journey.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Planning 97

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics. Map Your Sales Journey and Touchpoints.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Sampled Both Buyers and Sellers. A second version of the study was published in 2018.

Consulting 157

Consulting Research Work Management Marketing Management 157

Engagio

MARCH 16, 2020

Customer lifecycle journey mapping for post-sale, by customer persona. Buyers journey update/refresh by buyer persona that reflects a no-event view for the time being. Buyer and customer persona refresh (and providing enablement on them). Vertical market prioritization/expansion and readiness analysis.

Ideal Customer Profiles 133

Ideal Customer Profiles Work Management Marketing Management Budget Programs 133

6sense

FEBRUARY 15, 2022

BDRs often have to fight through the following: Receiving leads that should have been routed to another rep covering the territory or industry vertical. Prioritization of leads is a key enabler of BDRs, and the result is an improved experience for leads at every stage of the buyer journey. . SLAs and Expectations.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 62

Tony Zambito

SEPTEMBER 20, 2010

.  Buyer personas have their roots in design principles and are of immense value when they are built on the foundation of qualitative research and put into action contextually through scenarios, narrative stories, and mapping.  Buyer Journey Mapping.   Buyer Experience Design. . 

Top of Funnel 100

Top of Funnel Buyer Personas Buyer's Journey Digital Marketing Funnels 100

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Sampled Both Buyers and Sellers. A second version of the study was published in 2018.

Cost 124

Cost Business Sample Pricing 124

Martech

FEBRUARY 17, 2022

Today, PROS is behind most of the world’s airfares, Bruno estimated, and also supports enterprise CPQ in many other verticals. ” In 2022, B2B buyers can get much further on their journey — in some cases even complete the transaction — without support from sales. Digitized B2B selling.

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

The Mx Group

OCTOBER 20, 2017

There are many factors involved in finding the right B2B marketing agency, including overall capabilities, experience in your vertical market, chemistry, etc. I’ve heard prospective clients ask hundreds of questions on just about every topic, ranging from experience in their market to agency culture.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Sales Management Top of Funnel 70

Allocadia

MARCH 30, 2021

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Strategic-IC

DECEMBER 5, 2018

Uncovering audience and buyer insights, detailed industry and vertical understanding, industry reports are used to achieve a greater understanding of your specific market, audience or accounts ahead of campaign development - to refine value propositions, messaging, targeting, and more.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

6sense

DECEMBER 16, 2021

Here are a few examples of what this might look like, based on use case: Targeting Accounts Within a Specific Industry: Use imagery that corresponds to that vertical, so readers can imagine your solution applied to their needs.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

DemandBase

SEPTEMBER 1, 2020

Customer lifecycle journey mapping for post-sale, by customer persona. Buyers journey update/refresh by buyer persona that reflects a no-event view for the time being. Buyer and customer persona refresh (and providing enablement on them). Vertical market prioritization/expansion and readiness analysis.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Content4Demand

JULY 13, 2021

The data isn’t tied to specific buyers, but on companies, and it includes things like web search terms and high-interest topics. This data is helpful for ad retargeting and can guide you toward the kind of content you should be distributing to specific verticals or particular accounts. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Hubspot

OCTOBER 11, 2019

Surveys intended for conjoint analysis are formatted to reflect the buyer's journey. The horizontal column of the model identifies which service is offering a certain program, described by the vertical values. Questions on the phone company survey would include price points, color preference, and camera quality.

Analysis 69

Analysis Mobile Advertising Television marketing Customer Surveys 69

Adobe Experience Cloud Blog

MARCH 22, 2017

Do your organization’s goals include expanding into a new segment , territory, or vertical, or going after your competitor’s customers? By strategically targeting your efforts, you minimize the expenditure of resources on less important buyers or segments of the market—often significantly reducing waste.

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

6sense

JUNE 14, 2018

Combining their own data and insights with 6sense predictive intent modeling to map buyer stage (snapshot below), they assigned relevant marketing tactics to the different buyer journey stages, allowing Dell EMC to invest in the right accounts and contacts at the right time, with the best message.

Account Based Marketing 48

Account Based Marketing ABM Multi-Channel Verticals 48

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. When you create cross-departmental alignment, you build a strong foundation for your ABM strategies. #2

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Hubspot

AUGUST 21, 2023

Consider where they're at in the buyer's journey. We're a Y company specializing in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. There's no point in selling yourself as a provider if they haven't decided on a type of solution yet.

Template 69

Template Work Management Case Studies Case Study 69

Only B2B

NOVEMBER 28, 2019

You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62