TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

Inbox Insight

SEPTEMBER 10, 2021

This is where next level buyer insights really come into play…. How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? As leads progress along your buyer journey, content needs to be aligned with real-time need in order to: increase the relevancy.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

MAY 30, 2022

For one, prospects are getting more sophisticated and capable of having self-guided buyer journeys. DemandScience Activate lets you take advantage of predictive analytics to locate in-market buyers. This is made possible with a database of millions of technology buyer profiles that can fuel your lead generation campaign.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

DealSignal

DECEMBER 28, 2021

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Partner marketing is a great way to expand your reach and continue building your position as an industry thought leader. Use intent data to find in-market buyers.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. Good idea.).

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

6sense

JULY 17, 2017

And if you’re on a B2B sales or marketing team, you are too. Because at a time when the whole world is going digital, the technology you need to reach and engage in-market buyers is right at your fingertips. Get the full Wave report to see how predictive analytics can help boost your B2B sales and marketing program results.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

SalesIntel

AUGUST 2, 2021

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. The B2B buying journey is more self-serve and digital than ever before. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. From there, you’ll want to map all of these out on a buyer journey map to identify key decision-making moments and the types of information your buyers are looking for. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

Content4Demand

SEPTEMBER 8, 2021

Like I mentioned above, the focus of modern content marketers is to know more about their buyers and enable those individuals and buying teams with relevant content— without making them fill out forms. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 84

Intent Data Intent Content De-duplication 84

Inbox Insight

OCTOBER 4, 2022

Key to achieving this is to understand where your prospect is along the buyer journey. Here’s a handy content map template to get you thinking about key considerations – challenges and opportunities, content and channels, at every stage of the buyer journey. Reading time: 4 minutes.

Top of Funnel 94

Top of Funnel B2B Sales Multi-Channel B2B 94

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Marketing and Sales teams need to work together throughout the buyer journey to ensure their needs are met at every stage.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 30, 2023

In the race to carve out differentiation between other MarTech solutions, vendors should consider the crucial role of brand awareness and thought leadership within an integrated full funnel, multichannel strategy to intercept key stakeholders earlier in their buyer journey.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Sales and marketing teams have become desperate to align themselves with the modern, cross-channel B2B buyer journey.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48