Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals. We have answers.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. The average household’s credit card balance is $9,990, according to a WalletHub report. BNPL up, revenues down. credit card debt reached a record $930.6 Get MarTech!

eCommerce 101

eCommerce Buy Press Marketing Management 101

Cintell

JULY 3, 2018

But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources.

Buy 172

Buy B2B Vendors Transparency 172

Sword and the Script | B2B

APRIL 18, 2023

In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. Here are three findings from the report that stood out to me. In the seven years we’ve been producing this report, there are a handful of things we’ve learned,” NetLine wrote in the introduction.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. That's why marketing leaders should define relevant buying scenarios as part of their planning for 2022.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Heinz Marketing

JUNE 29, 2022

In partnership with Bigtincan , we surveyed 206 professionals across multiple experience levels, company sizes, and industries to discover how teams are communicating the value of their solution in a way that addresses buyers’ wants, needs, and expectations, while simultaneously meeting the goals of their business.

Buy 101

Buy Research Correlation Training 101

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Highlights from the report can be found here. Detailed findings. The rise of third-party marketplaces. Get MarTech! Why we care.

Vendors 95

Vendors Peer-to-peer Buy Paid Search Agency 95

Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. And employees want to post about their companies.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?). This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Buy 143

Buy Brand Identity Branding eCommerce 143

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

KoMarketing Associates

OCTOBER 2, 2019

DemandGen recently published the “B2B Buyers Survey Report,” and statistics showed that the majority of B2B customers (73 percent) are now relying on more sources to research and evaluate their options before they buy. Sales reps also play a strong role in the buying process for B2B buyers.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

B2B Marketing Directions

OCTOBER 25, 2020

A paper recently published by Google provides several fresh insights about how people make buying decisions. Based on this research, Google and The Behavioural Architects developed a new model of the consumer buying process, which I described in my last post. on a 4-point scale. We also see the authority bias at work in the B2B space.

Buy 78

Buy B2B Opinions Customer Surveys 78

KoMarketing Associates

MAY 24, 2022

Brightcove recently partnered with Ascend2 to conduct “The Power of Video in the B2B Buyer’s Journey” report, and statistics indicated that the majority of B2B buyers (70%) agreed that video is the best content format for creating awareness of a business-related problem.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

chiefmartech

MARCH 22, 2022

The team at MarketingProfs just released their 2022 State of B2B Marketing Training Report , which contains a wealth of data on types of training, motivations, norms for organizational support, etc. As MarketingProfs eloquently noted in their report, “Yikes.” Anyone can buy martech with a credit card.

Buy 112

Buy Ad Building Training Marketing Automation Services 112

Porch Group Media

JULY 7, 2021

The digital era has changed almost every aspect of our lives, including the way we buy homes. Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. The Mortgage Reports ). The time and effort saved using the internet is something today’s consumers heavily rely on.

Buy 95

Buy Process First-Mover Advantage Internet Marketing 95

B2B Marketing Directions

NOVEMBER 22, 2020

Image Source: TrustRadius This month, TrustRadius published the findings of its fifth annual B2B buying disconnect study. The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. These surveys addressed a broad range of topics.

Work Management 64

Work Management Marketing Management Buy Research 64

KoMarketing Associates

MARCH 30, 2017

The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. Research During the B2B Buying Process. In addition, 49 percent claimed that they turn to their peers/colleagues during the buying process.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. I probably buy the most technology out of any buyer here at Planful. Take the 2022 MarTech Replacement Survey today! Processing.Please wait. Let us know!

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Martech

FEBRUARY 6, 2024

consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Three-quarters of U.S. Get MarTech! In your inbox. Business email address Subscribe Processing.

SMS 125

SMS Purchase Planning Mobile Marketing 125

B2B Marketing Directions

MARCH 24, 2024

In most cases, a B2B buying process begins when a trigger event causes a business person (the potential buyer ) to feel a need or desire to solve a problem or seize an opportunity that may require a purchase. Google Survey Bain & Co. Google Survey Bain & Co. Here are two recent examples. The Bain & Co./Google

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Sword and the Script | B2B

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. They want to acquire new customers, according to the survey. His decision boiled down to the salesperson.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Korn Ferry conducted a similar study in 2018, and the research report includes some findings from the 2018 study. For example: On average, 6.2

Buy 52

Buy Research Personalization Work Management 52

B2B Marketing Directions

MAY 26, 2019

Since then, the number of people in the average B2B buying group has increased, and buying cycles are getting longer. New research by the Aberdeen Group explains why long buying cycles are still a fact of life for B2B marketing and sales professionals.) Other findings explain why the buying cycle has gotten longer.

Buying Cycle 63

Buying Cycle Buy B2B Vendors 63

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. questions on how they buy. This report highlights the fascinating differences we've discovered in buying preferences worldwide. Consumers share the products they love -- a lot!

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Gartner’s own research says only 9% of U.S.

Gartner 122

Gartner Marketing Report Planning Paid Search Agency 122

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

PathFactory

APRIL 3, 2019

PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions. Why run the survey? “As That’s at the heart of this report. Knowledge is power. Especially in an era of evolving buyer preferences and needs.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Martech

MARCH 8, 2024

As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more. SEO agencies, according to a new report by Enough Digitial. SEO agencies, according to a new report by Enough Digitial. Women hold 51% of the jobs in U.K. Women in U.K.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Ad Agencies CMO 119

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The answer: social proof marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Visit Digital Marketing Depot to download the 2023 Marketing Data Impact Report.

Peer-to-peer 105

Peer-to-peer Intent Data High Quality Lead Marketing & Strategy 105

The Point

JUNE 24, 2022

The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room). Less and less of that content is vendor-provided.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294