Remove organic
article thumbnail

The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

In today’s highly competitive business landscape, standing out from the crowd is essential for success. A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market.

article thumbnail

Brand Equity and Customer Value for Business Success

Vision Edge Marketing

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. That is, your business is more likely to experience a higher referral rate and increased share of wallet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Searching for a Chief Growth Officer for Your Business? This Position Description Can Help Your Search

ANNUITAS

We have put together this handy position description for you to peruse, and even use in your search. We’ve tried to cover the bases when it comes to both the role and responsibilities, as well as the type of individual that would be best to lead the Converged Growth charge for the organization.

article thumbnail

What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Here are four adjustments they can make to accommodate remote workers and remain competitive in this new era of business. Image credit: Helena Lopes on Unsplash.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic.

article thumbnail

How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

article thumbnail

The rise of the position-less marketer by Optimove

Martech

These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. However, being a position-less marketer requires a diverse skill set. What is the position-less marketer?

article thumbnail

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. Define key performance indicators that relate to business objectives.