Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: KoMarketing ). It’s not your imagination: B2B buying cycles are getting longer and more complex. 11: 17 Stellar Stats and Facts for Facebook Fans. #12:

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Marketing AI Enterprise Management Stats Marketing Management 246

NuSpark Consulting

NOVEMBER 4, 2011

Show competitive differentiation. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Benefits of a Business Blog. More importantly, white papers provide enormous opportunity.

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Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. Stratabeat ). The CMO Survey ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Digital B2B Marketing

OCTOBER 29, 2013

When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report.

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QuanticMind

JULY 10, 2019

According to the FTC’s business blog, in 2013 they sent a letter to search engines reiterating the original guidance they set in 2002 and updating the guidelines. In the 2013 letter, the Federal Trade Commission (FTC) mandated search engines to clearly and prominently differentiate between natural results and advertisements.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

ActiveDEMAND

APRIL 18, 2016

What’s more, videos are commonly shared and easier to recall than equivalent text descriptions of a business. A strong brand that reflects the personality and culture of the business is an ideal way to powerfully differentiate in a competitive marketplace. Get Started with ActiveDEMAND today!

Marketing Automation Services 40

Marketing Automation Services Ad Building Brand Identity Branding 40

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

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High Quality Lead Link Building Ad Building Lead Scoring 72

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). The first is a diagnostic tool and the second one measures the health of the business. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

NOVEMBER 14, 2011

If you are a company that generates leads, you probably have some differentiation across your marketing offers. For instance, if your annual conference is coming up in a few months, you should drive traffic to the respective registration page from your other assets (business blog, social media, paid ads, etc).

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Industrial Marketing Today

JANUARY 26, 2010

Developing your unique value proposition is also a good way to differentiate your company from the competition. Your website isn’t doing its job if visitors pick up the phone and the first question they ask is “Ummm…what exactly do you do?” Provide clear calls to action as to what you want your site visitors to do.

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Rules Marketing Websites Web 2.0 Buying Cycle 60

Webbiquity

JANUARY 2, 2013

” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. 7 Business Blogging Stats and Facts. More content = more leads. Polaris B ).

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Hubspot

JUNE 20, 2014

Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts. Execution is what differentiates a great thinker from an entrepreneur. You can learn more about the benefits of business blogging here.). Sincerely, Starting From Scratch in San Antonio.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

JUNE 21, 2010

You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. What has been your experience with business copywriting?

Copywriting 28

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Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused.

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Hubspot

NOVEMBER 7, 2012

In your product pages, aim to A) feature your various individual product/service offerings, B) describe how they fulfill a need or solve a problem your audience has, C) and highlight any points of differentiation. 3) Product Blog Content. In fact, you'll notice that we do it on this very blog. well, education. Is it pricing?

Top of Funnel 28

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Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader.

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Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

ClearVoice

NOVEMBER 30, 2021

Giving customers the content they crave will differentiate you from your competitors. Whether prospective customers are looking at your business as a possible solution to their problems, comparing you to your competitors, or leaning toward conversion, good content is critical at every point in your sales funnel.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Business Blogging. June 8, 2010. Optimization.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JUNE 8, 2012

Understanding this differentiation will help you determine which site is best for the content you wish to share. When deciding whether to jump into a new social network, you should take into consideration the level of exposure your business and its content will gain. How does content get exposed to other people on the network?

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Biznology

AUGUST 16, 2017

Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. What differentiates a business blog From a publisher?

CMS Development 128

CMS Development Business Blogging Top of Funnel Work Management 128

The Lead Agency

MARCH 27, 2018

With keyword-rich and fresh content, regular blogging also improves your business’s search engine rankings (SEO), all while linking marketing efforts back to business goals. The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Anything Goes Marketing

JANUARY 16, 2007

It's these types of customers that helps a business grow. One of the main differentiators between a successful blog and one that withers away is how you treat your loyal readers. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)?

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Hubspot

MARCH 2, 2016

Understanding how to properly connect with those personas and differentiate yourself from your competition in a succinct manner is another. How does your solution differentiate positively from your direct competitors? Is it because blogs can act as gateways to convert highly qualified visitors into leads? Indirect competitors?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. He was talking about his long journey in convincing upper management about the value of starting a business blog. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Hubspot

JULY 17, 2012

Who says that pricing can't be a differentiator? A business blog is the perfect platform for this if you're just starting out. Here are 8 great tips (plus 1 bonus!) to try out. 8 Ways to Earn Media Attention Instead of Buying It. 1) Consider a Unique Pricing Strategy. And remember: your relationship shouldn't only benefit you.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Hubspot

SEPTEMBER 23, 2011

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Differentiate between submissions and leads. He is also the founder of Kurlan & Associates , official sponsor of HUGS 2011. The Inbound Promise. Is inbound marketing working in its present form? You bet it is.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Effectiveness 28

Hubspot

JUNE 27, 2013

So here are the four main ways you can newsjack with your business blog. While you may not be breaking the story yourself, you differentiate your story from the rest by offering your perspective on the news as well. Let’s get to it. 1) The Immediate Bare-Bones Story.

Press 28

Press Content Analysis PR 28

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. What other competitive intelligence do you gather that helps guide your business blogging and content creation strategy?

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Webbiquity

OCTOBER 8, 2019

Pretty much every business software application “streamlines operations” and “increases efficiency” in some shape or form; those aren’t differentiators, they are a basic requirement for market consideration. This goes beyond features, functions, and price.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. What purpose does your business have – how is it impacting society? To differentiate sales and content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year. What’s your view?

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Resources Tips Blogger Social Media 100

Hubspot

APRIL 27, 2015

To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. Business blogs rarely ever see overnight success. "In content marketing, relevance is a function of specificity," urges Doug Kessler of Velocity Partners. Don’t Give Up.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28