Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Here we go! Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Madison Logic

JANUARY 17, 2024

According to Accenture’s Cybercrime Study , 43% of cyberattacks are targeted at smaller businesses, yet only 14% are adequately prepared to defend themselves. According to IBM Security’s X-Force Threat Intelligence Index 2023 , manufacturing was the top-attacked industry for the second year in a row.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Liveintent

FEBRUARY 5, 2021

A big reason is because many retail brands, which dominate digital ad spending in the United States, often budget less money for open advertising markets early in the year. This spending pullback and reduction in competition create unique opportunities for other industries. Here are some reasons why. Fiscally Fit. Planning Escapes.

Verticals 62

Verticals Budget Programs Planning Buzz 62

B2B Marketing Directions

JULY 12, 2020

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. Nevertheless, the general view is that marketing is one of the first business functions to face budget cuts when times get tough.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

ClickZ

MAY 2, 2020

Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand. More on what CMOs’ immediate budget actions should be. In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

SmartBrief - Marketing

AUGUST 24, 2023

From a marketing budget standpoint, with more than 70% of consumers going in-store, and reports that even the coveted Generation Z loves shopping at physical retail stores “as much” as online, both brands and retailers should lean back into this highly valuable opportunity to deliver targeted, memorable in-person impressions.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52

Contently

JULY 21, 2017

In his recent article about the importance of paid distribution , Contently editor-in-chief Joe Lazauskas brought up a crucial point about why certain brands struggle with content marketing: Content marketing programs are often silo’d within an organization, cut off from paid marketing programs and advertising budgets.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Strategic-IC

FEBRUARY 27, 2019

A good agency should be able to discuss your goals with you, then assess which strategic approaches (such as ABM, or Inbound) will 1: deliver on those objectives, and 2: work for your unique target audiences and industries. Specialist vertical consultants. So, don’t be afraid to make the most of your agency’s experience and expertise!

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Verticals 76

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. The conference will house the latest and greatest immersive technology advancements from the big players with big budgets. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 95

Marketing AI Advertising Agencies Planning Broadcasting 95

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 4 Marketing Learnings From a Study. Compared to other industries, the effectiveness of email marketing within the education industry outperforms its effectiveness in other verticals.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Ledger Bennett

JUNE 1, 2020

Faced with marketing budget cuts, what should you do? It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. The vertical you operate in. What you do now.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

nDash

NOVEMBER 10, 2021

Hire Melanie for her deep industry knowledge and experience writing about HubSpot. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. Contact Charlene for writing from a seasoned, professional B2B copywriter who knows your industry. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Launch Marketing

JULY 1, 2020

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Launch Marketing

JULY 1, 2020

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Martech

SEPTEMBER 30, 2022

According to Wunderman’s Study , “88% of U.S. Apple, Virgin and Red Bull are all companies that have disrupted their respective industries. Short-form vertical videos are another trend made popular by TikTok and is now being used by businesses across all social media platforms. Know your industry. In the U.S.

Marketing AI 126

Marketing AI Campaigns Ad Building Paid Search Agency 126

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Invest in case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Porch Group Media

DECEMBER 17, 2019

According to Merkle’s research, 86% of marketers have a defined budget to execute personalized messaging today. In another study by the Data & Marketing Association, 77% of email ROI is reported to be generated from targeted, triggered messages. Data-Based Triggers. 37% – campaign activity.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

LeadSquared

JULY 12, 2019

The following six hacks are tried-and-true for effective insurance marketing and lead gen, plus they won’t bust your budget before you’ve had a chance to see results: #1 – Focus on Repeatable, Scalable Systems. 3 – Invest in Vertical Search Advertising. Insurance marketing is the best way to increase your lead inflow.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Verticals Advertising Funnels 52

B2B Marketing Directions

JUNE 2, 2019

SiriusDecisions recently published an e-book that describes some of the major findings from its 2019 State of Account-Based Marketing Study. The 2019 study involved 120 "ABM leaders" drawn from several industries. The SiriusDecisions study provides several useful insights about real-world ABM strategies and practices.

Account Based Marketing 53

Account Based Marketing ABM Practices Budget Programs 53

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM Requires an Expensive Tech Stack and a Big Budget. The Biggest ABM Myths. This is simply not true.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. The conference will house the latest and greatest immersive technology advancements from the big players with big budgets. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 97

Marketing AI Advertising Agencies Planning Broadcasting 97

Zoominfo

JUNE 22, 2022

Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. In highly specialized industries, such as IT, or when prospecting senior executives, that figure is closer to 30 dials.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

SmartBug Media

SEPTEMBER 18, 2020

SaaS marketing agencies are becoming increasingly focused on specific tools, industries, and products to help drive leads for clients. Does the agency have previous SaaS experience, ideally in your industry? What kind of industries are they in, and what have the results been from their campaigns?

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

Hubspot

OCTOBER 26, 2022

Be active in online forums — relevant to your vertical. Study up on how to tailor your messaging to accommodate cold leads. LinkedIn groups relevant to your vertical offer you unique opportunities to productively connect with prospects. Be active in online forums — relevant to your vertical. Personalize your outreach.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Launch Marketing

JULY 22, 2020

This is what is making B2B industries that can provide most or all of their services and solutions digitally fare a little better. Creating an impactful brand identity is another way your vertical can stand out. Are there currently relevant case studies and positive stories to promote re: use of our product or service?

B2B Marketing 62

B2B Marketing Planning Allocation B2B 62

KoMarketing Associates

AUGUST 13, 2019

Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. Like SiriusDecisions, ITSMA’s study also found three primary ways companies do ABM. One to few ABM” corresponds to “Named-Account Marketing” and “One-To-Many ABM” corresponds to “Industry ABM.”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. Like SiriusDecisions, ITSMA’s study also found three primary ways companies do ABM. One to few ABM” corresponds to “Named-Account Marketing” and “One-To-Many ABM” corresponds to “Industry ABM.”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

NuSpark Consulting

DECEMBER 24, 2018

Ads on Bing have higher click-through rates on certain verticals, such as shopping and financial services. So, to mix some metaphors, as much as Google is still the flagship of paid search advertising, it’s becoming necessary for prudent marketers to reconsider putting all their budget into one basket. on Bing compared with $20.08

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

Outreach

MAY 18, 2020

The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months. People are willing to engage with your company but in certain contexts above others, and the study suggests that people are more interested in educational or informative resources, like your blog or educational assets.

Lead Ranking 52

Lead Ranking Marketing Strategy Marketing & Strategy Lead Scoring 52

Martech

MAY 6, 2022

Budget and plan effectively: Regular reports will help you see if you’re spending your current budget on things that work and highlight areas where you might need to seek additional funding to close gaps or move your program forward. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 105

Budget Programs Work Management Marketing Management Planning 105

Salesforce Marketing Cloud

JULY 28, 2022

An economic recession is likely on the way — at least, that’s what more than two-thirds of economists believe, according to a study by The Financial Times. While some companies will likely wait to see how it shakes out, they may face budget cuts, profit losses, layoffs, and more. Budget cuts, layoffs, and hiring freezes — oof!

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Additionally, you can use social listening tools to monitor conversations related to your industry and identify opportunities for engagement.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Additionally, you can use social listening tools to monitor conversations related to your industry and identify opportunities for engagement.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52