Marketing Insider Group

SEPTEMBER 10, 2024

You need consistency to build a successful podcast. Like your favorite TV show, a well-timed podcast keeps listeners returning for more. A podcast schedule is more than just a routine; it’s a commitment to your audience that builds trust, fosters loyalty, and drives growth. Regularly delivering your episodes creates a reliable experience for your audience that keeps them engaged and eager for the next installment.

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Webbiquity

SEPTEMBER 5, 2024

Contributed post. As the CEO of a growing business (or someone who aspires to be), you may feel (at times) like you have everything figured out. You’ve got a great team, and in-demand product, expanding brand recognition, and the future looks bright. Image credit: Christina Morillo on Pexels But if your business grows exponentially, you may end up running into more problems down the line.

Business 145

Business Work Management Marketing Management B2B Sales 145

Marketing Insider Group

SEPTEMBER 3, 2024

With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. But did you know that copyright law says a simple post or share could land you in legal trouble? Copyright law protects creators’ rights, ensuring third parties use their work appropriately.

Copyright 216

Copyright Social Media Media Ethics 216

Envy

SEPTEMBER 4, 2024

Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts, aren’t we) but there are a couple of things that can make your life easier, or at least optimizing your paid campaigns.

PPC 116

PPC Optimization B2B Campaigns 116

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CMSWire

SEPTEMBER 4, 2024

Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how to strike a balance with AI-driven strategies. Continue reading.

Personalization 117

Personalization Marketing & Strategy Marketing Marketing Strategy 117

Martech

SEPTEMBER 3, 2024

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.

Ads 106

Ads Campaigns Mobile Advertising Advertisements 106

Sword and the Script | B2B

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Influencer marketing is like advertising except with a built-in spokesperson that comes with an audience and credibility. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 105

Social Media Studies Media Case Studies 105

CMSWire

SEPTEMBER 3, 2024

Traditional feedback methods fall short in today’s fast-paced world. Discover how real-time Voice of Customer strategies drive better CX. Continue reading.

Personalization 109

Personalization Advertising Channels 109

Content Marketing Institute

SEPTEMBER 3, 2024

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?

Barriers 102

Barriers Sales Qualified Leads High Quality Lead Search Marketing 102

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

SEPTEMBER 5, 2024

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO).

Touchpoints 94

Touchpoints SEO Search Marketing Optimization 94

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Youtube 101

Youtube Ads Campaigns Google 101

Contently

SEPTEMBER 4, 2024

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.

Top of Funnel 78

Top of Funnel Allocation Content Keywords 78

CMSWire

SEPTEMBER 3, 2024

Years of underinvestment left IRS customer service in chaos. How is it planning to upend taxpayer experience? Continue reading.

Service 113

Service Process 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

SEPTEMBER 5, 2024

Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.

Video Marketing 95

Video Marketing Ad Building Companies 95

Ahrefs

SEPTEMBER 3, 2024

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap.

Education 93

Education Curation Relevance Marketing 93

Martech

SEPTEMBER 6, 2024

On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case , which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. That trial begins Monday. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domina

Paid Search Agency 92

Paid Search Agency Google Ads Ad Exchange 92

BOP Design

SEPTEMBER 9, 2024

Do you ever go to a website and feel like you just stepped out of a time machine into the 90s? If you’re like me, the idea of cramped text blocks, bad stock photos, and overaggressive pop-ups is enough to make you cringe. Website design trends are constantly shifting – and because of that, it’s. The post 10 Key B2B Web Design Trends for 2025 appeared first on Bop Design.

Design 62

Design Trends B2B Marketing Websites 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SWZD

SEPTEMBER 9, 2024

Discover why live events are crucial for B2B marketers in today's digital age. Learn how in-person experiences drive networking, brand engagement, and higher-value conversions, complementing your digital strategy.

B2B Marketing 62

B2B Marketing B2B Marketing & Strategy Network Marketing 62

Content Marketing Institute

SEPTEMBER 4, 2024

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

Content 94

Content Tips Branding Brand Identity 94

Ahrefs

SEPTEMBER 9, 2024

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year.

Traffic 77

Traffic Organization Companies Studies 77

Martech

SEPTEMBER 6, 2024

Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The two companies are not strangers to each other.

Acquisitions 92

Acquisitions Marketing Management Privacy Vendors 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBrief - Marketing

SEPTEMBER 5, 2024

This post is sponsored by Expedia Group Media Solutions Over the past few years, there’s been a lot of talk about sunsetting third-party cookies. This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? For almost 30 years, the digital advertising industry has relied on third-party cookies to understand, target, retarget, track and report on consumers’ purchasing journey.

Advertisements 76

Advertisements Advertising Campaigns Domain 76

Scoop.it

SEPTEMBER 5, 2024

We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more impactful than generative AI for brands. The omnipresence of social media has caused customers to expect deeper connections between themselves and brands.

Curation 76

Curation Marketing AI Thought Leadership Advertising Agencies 76

Content Marketing Institute

SEPTEMBER 9, 2024

You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.

Personalization 77

Personalization Companies 77

Only B2B

SEPTEMBER 4, 2024

Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant. Hard truth: Many businesses are stuck in a cycle of outdated tactics; because the rules of the game have fundamentally changed. Demand generation is no longer about casting a wide net; it’s about Precision, Personalization, and Leveraging Technology- to build genuine connections.

Demand Generation 71

Demand Generation Marketing AI Demand Account Based Marketing 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.

Paid Search Agency 94

Paid Search Agency Ads Effectiveness CTR 94

PureB2B

SEPTEMBER 3, 2024

Measure your display advertising campaign success with these key metrics that will provide you with insights into campaign performance.

Display 85

Display Advertisements Advertising Campaigns 85

Envy

SEPTEMBER 10, 2024

The buzz around Account-Based Marketing (ABM) is impossible to ignore, and for good reason. For over a decade, B2B tech marketers have been pouring easily 40% of their marketing budget on advertising on social media channels for very little proven ROI. Spraying the cash and praying that the godly leads will come through the funnel is no longer a feasible strategy for many companies.

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