Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. brands across 15 industry verticals. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech.

Studies 86

Studies Paid Search Agency Google Product 86

Crimson Marketing

JUNE 4, 2013

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. Some things to consider when revitalizing your new vertical marketing plan: .

Verticals 100

Verticals Advertising Agencies Landing Pages Advertising Channels 100

Vision Edge Marketing

OCTOBER 31, 2023

After completing your research, you identify at least five verticals , each with at least 100 prospective customers, that would benefit from integrating AI into their software to improve customer experience and outpace the competition and meet your criteria. This step will enable you to do more precise targeting and personalization.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Liveintent

FEBRUARY 5, 2021

A big reason is because many retail brands, which dominate digital ad spending in the United States, often budget less money for open advertising markets early in the year. When CPMs drop in January, brands can maximize their ad dollars to reach premium audiences for a discounted rate through programmatic buying platforms.

Verticals 62

Verticals Budget Programs Planning Buzz 62

Marketing Insider Group

OCTOBER 31, 2016

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. The post 300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical appeared first on Marketing Insider Group.

Verticals 100

Verticals Campaigns Viral Marketing Content 100

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. With brands planning significant increases in their CTV ad budget in 2023, the good news is that 86% of consumers are willing to see ads that are relevant to them or entertaining, and only 40% anticipate rejecting CTV if there are too many ads.

Advertisements 108

Advertisements Advertising Brand Identity Branding 108

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. D2C brands typically have lean marketing teams with leaner budgets predominantly dedicated to rapid growth. This is when and why many D2C brands start to see a plateau in their growth.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

SnapApp

FEBRUARY 20, 2018

The case for influencer marketing is a strong one – and as a result, many brands are already on board with this tactic. They’re connecting with go-to influencers in their niche to reach brand new audiences that are in a ready-to-buy mindframe. . Here’s an idea of what average influencer posts cost on Instagram by vertical: .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

Contently

JULY 9, 2018

Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved? ?. Who’s on IGTV right now? ” What’s next?

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Without losing focus on your starting point, be planning your next move(s)–which highly depends on if you have a vertical or horizontal product.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

ActiveDEMAND

DECEMBER 9, 2021

ActiveDEMAND has some of the best support for multi-tenant businesses like marketing agencies, senior living providers, franchises, and other businesses that need to manage and market for multiple different sub-accounts and brands. good for brand loyalty*. Segregation by business unit. Segregation by Location/Franchise.

Domain 80

Domain Marketing Websites Paid Search Agency Brand Identity 80

chiefmartech

DECEMBER 4, 2017

But what’s likely driving a big part of that disruption are the dynamics of vertical competition. Particularly in the context of commerce, Amazon is a uniquely powerful vertical competitor — through Amazon.com, Alexa, and now even Whole Foods, they have a growing portfolio of proprietary touchpoints with consumers.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Martech

APRIL 5, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Dig deeper: Why we care about retail media networks Data.

Advertising Agencies 115

Advertising Agencies Media Verticals Paid Search Agency 115

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Oktopost

MAY 18, 2021

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. What Makes Up Peoples Relationships with Brands. Flip the Switch on Your Brand’s Relationship.

Work Management 117

Work Management Brand Identity Branding Correlation 117

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? They may not all be favorable for your organization either. Site Navigational Architecture. SEO Tagging Basics.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

KoMarketing Associates

MARCH 14, 2017

B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 Successful brands commit to their strategies.”. Commitment!

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

SnapApp

FEBRUARY 20, 2018

The case for influencer marketing is a strong one – and as a result, many brands are already on board with this tactic. They’re connecting with go-to influencers in their niche to reach brand new audiences that are in a ready-to-buy mindframe. . Here’s an idea of what average influencer posts cost on Instagram by vertical: .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

ClearVoice

OCTOBER 5, 2020

It’s no longer a site dominated by women as it was in its early years and has recently taken bolder strides to tell richer, more dynamic stories using select “creators” right now and eventually, presumably, brands. There is no other platform where I routinely save ads from brands so I can come back later and take action on them.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Vertical: Nonprofit. .

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Many brands report a positive increase in results when they post more, while others experience the opposite.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Martech

MARCH 14, 2024

Building campaigns and having campaigns link to specific field opportunities and linking to revenue — it seems like in a lot of larger organizations, marketing has become more about the branding and the messaging rather than serving customers. I think we’re seeing a shift back to a laser focus on customers.”

Enterprise Management 111

Enterprise Management Marketing AI Work Management Marketing Management 111

Outbrain

DECEMBER 10, 2020

across a number of verticals to give your New Year’s campaigns that refreshing twist. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR? Strong branding of your company name also helps build trust and financial value. 3 Tips to Jump-Start Your 2021.

ROAS 29

ROAS Verticals CTR Impressions 29

Vision Edge Marketing

JANUARY 12, 2021

The idea of niches applies nicely to the B2B technology customer who was successful in several verticals, such as healthcare. There were however a number of niches inside this vertical that provide opportunities to expand. Branding will become a key part of the strategy. The hotel industry helps illustrate this idea.

Verticals 181

Verticals Business Segmentation Work Management 181

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. Meanwhile, 15-second vertical videos are supported via Stories.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Contently

JULY 9, 2018

Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved? ?. Who’s on IGTV right now?

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

SEPTEMBER 18, 2023

Creative guidance can detect if your video ad is missing the following key creative attributes: Brand logo : Shows a prominent brand logo in the first 5 seconds. Aspect ratio : Ad group includes all 3 video orientations, at least (1) horizontal 16:9, (1) vertical 9:16, and (1) square 1:1.

Youtube 130

Youtube Optimization Ads Google 130

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. Here’s how: Align your brand with relevant content: By running native ads in email newsletters, you naturally get in front of audiences who have signed up for content based on their interests and preferences. Check it out.

Curation 118

Curation Relevance Advertisements Advertising 118

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136