article thumbnail

The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.

article thumbnail

The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? In this book, he walks readers through his scalable, strategic approach. With a meaningful content marketing strategy, you can.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Fact-Checking AI-Generated Content

Contently

Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything. Your list of reliable sources might include media publications, databases, industry associations, journals, published books, etc. Find the original source. When in doubt, double-check.

Practices 151
article thumbnail

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

Check these resources: If you don’t already have a good background in psychology in marketing and behavioral science, start by reviewing Cialidini’s own thumbnail guide to his seven principles of persuasion , or read his landmark book, Influence: The Psychology of Persuasion. Get a quick introduction to cognitive biases from Wikipedia.

article thumbnail

Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

article thumbnail

Book Review: Social Media Marketing – An Hour a Day

Webbiquity

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book, I said that the aim of a site which has identified the topics of interest to the target audience is to become a hub of authority on those topics.

SEO 217