Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. These visual elements can significantly increase engagement and shares.

Social Media 65

Social Media Media Blogger Demographics 65

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Marketing Insider Group

MARCH 11, 2024

To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance. Image Source: BuzzFlick So, what are video content goals? Simply put, they’re your roadmap for what you want to achieve with your video content.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Let’s break down what it offers: Content discovery. Understand what your competitors are doing.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Ensure your voice is what speaks for you online with content marketing. Why Your Brand’s Reputation Matters: A Look at the Data on Online Reputation Management. For a quick intro, see the video below.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Although respondents in general indicated a greater focus on quality over quantity going forward, 54% of marketers who test content performance plan to produce more in the coming year.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? What is B2B Marketing Automation? This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). What are the Benefits of B2B Marketing Automation? Guest post by Eduard Klein.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

ClickDimensions

OCTOBER 24, 2023

Just like any valuable resource, data can become polluted and ineffective if not properly maintained. Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. Page Contents Toggle What is Data Hygiene?

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? Image Source: Statistica So, what exactly is SEO forecasting?

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

MAY 2, 2023

But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. In this post, we’re sharing the benefits, examples, and “how-to” of all things zero-party data so you can start creating content that converts.

ROI 232

ROI Webinar Metrics Privacy Content 232

Trade Press Services Newsletter

JANUARY 4, 2024

Define what success looks like for your business in 2024. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Regularly update your blog with fresh content and new insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Ensure you include CTAs so site visitors know what you’d like them to do next, and detailed contact information (how to reach sales, service, finance, etc.) Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? Competitive monitoring helps you stay on top of this data at all times. What is competitive monitoring? Why is competitive monitoring important?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Spiralytics

FEBRUARY 7, 2024

What is Social Media Automation? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Data analysis and social listening Knowledge is power, and data is your kingmaker in the social media realm.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. What could go wrong? There was also the issue of the impact on their technology and data collection. What may break Here is Matt Henderson’s list of the other things they hadn’t realized would cause them problems once they removed all tracks on their website.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Top Rank Marketing

JANUARY 24, 2024

What is an SEO strategy? Keyword stuffing ” is a thing of the past – the only way to rank for competitive terms is through quality content that delivers on search intent. Keyword stuffing ” is a thing of the past – the only way to rank for competitive terms is through quality content that delivers on search intent.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Only B2B

APRIL 24, 2024

But what truly sets them apart? So, what’s the best way forward? Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation? In essence, demand generation involves actively shaping market perceptions and generating excitement about what you offer. What is Inbound Marketing?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Only B2B

FEBRUARY 12, 2023

Finding quality, engaged sales leads can be a difficult effort for a salesperson. Finding quality, engaged sales leads can be a difficult effort for a salesperson. This can include appointment scheduling software, customer relationship management (CRM) systems, and data analytics tools. from 2021 to 2028. from 2021 to 2028.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. Pretty nice, huh?

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. Pretty nice, huh?

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Here are some key areas where generative AI can make a significant impact: Content Generation: Generative AI can help startups create high-quality and engaging content at scale. What KPIs should we measure for each use case?

Startups 96

Startups Marketing AI Best Practices Customer Satisfaction 96

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. What is it about your current strategy/process/execution that’s not meeting her expectations?

Marketing AI 101

Marketing AI Allocation CMO RFP 101

Martech

FEBRUARY 20, 2024

What is B2B content marketing? What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. What is competitor analysis in marketing? What are the steps for a marketing competitor analysis? Plus, with so much data available, you might find it tough to know where to start or where to focus. And this informs your marketing game plan.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Convince & Convert

DECEMBER 15, 2023

What is social media SEO? Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time.

Social Media 154

Social Media SEO Cost Per Click Media 154

Tiecas

FEBRUARY 21, 2024

Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

TrustRadius Marketing

NOVEMBER 9, 2022

What is AIOps? Artificial intelligence for IT operations (or AIOps) uses machine learning models and big data to collect, process, and analyze data from multiple sources. This allows DevOps and IT teams to make sense of data quicker and automate different aspects of IT operations workflow. Check out our “What is AIOps?”

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

SocialPilot

FEBRUARY 26, 2024

What is AI Marketing? Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Data Analytics Data analytics is the most promising use case of AI in marketing.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. It’s possible that SEO may even be the primary driver of visitors to your blog or site. Data has also shown that organic search drives significantly more traffic than paid search.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Martech

FEBRUARY 5, 2024

However, sometimes AI algorithms produce outputs that are not based on training data, are incorrectly decoded by the transformer, or do not follow any identifiable pattern. So, in that sense, any plausible-sounding answer, whether accurate or factual or made up or not, is a reasonable answer, and that’s what it produces.

Marketing AI 102

Marketing AI Generation Peer-to-peer Ad Frequency 102

Only B2B

JUNE 12, 2023

However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. Dirty data can have severe consequences, including inefficient processes, missed opportunities, and compromised decision-making. So, buckle up and get ready to clean up your CRM data!

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62