What is Data Governance and Why is it Important?
Ataccama
APRIL 28, 2022
What is data governance? Data governance is a set of processes and rules that define how your company handles data management. Learn more in this article.
what-is-data-governance Blog Related Topics 
9 Places to Source Authoritative Stats for Your Content Marketing
Marketing Insider Group
MARCH 9, 2023
As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. But what if your company can’t be a source, for whatever reason? It’s also wise to use only data your industry considers fresh.
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The Geeks Won Part Two: New Perspectives on Data Science
Marketing Insider Group
JANUARY 4, 2021
Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.
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Executive Insights: Imperative Marketing Analytics for the Modern Marketer
Marketing Insider Group
NOVEMBER 10, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Why do you feel these qualities are at the core of modern marketing?
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets
Marketing Insider Group
MARCH 29, 2021
That means that you’ll need to dig into local or industry data to make sure that your marketing content reaches the right eyes and ears. Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Now that you have your teams in place, look at your target customers’ data.
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Your LLM Gets Its Data From Where??
Salesforce Marketing Cloud
MARCH 20, 2024
While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. Data traceability is super important. You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from.
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New Research: How Buyer Expectations Have Changed in the Government Contracting Industry
Hinge Marketing
NOVEMBER 9, 2022
During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.
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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC
Thinkers360
APRIL 7, 2024
At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains.
Guidelines for Responsible Content Creation with Generative AI
Contently
JANUARY 3, 2023
What ethical standards should be present to ensure responsible content creation? How will we keep machines accountable for what they produce? For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. So how is AI being governed?
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14 More Appallingly Common Copywriting Mistakes to Avoid
Webbiquity
APRIL 5, 2022
Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. “Sky is blue” statements. Terrible opening sentences.
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Customers Await Recharged Sellers
Zoominfo
JANUARY 20, 2021
Economic hardships created by government responses to the pandemic have not always been fair. Think of what you bought on the web for the first time in the past year: Groceries? In response, eCommerce sites sprouted up in greater numbers in 2020, according to ZoomInfo’s data. Face masks? Source: ZoomInfo.
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Use your Passion for Data to Join the Data-vangelist Movement
Vision Edge Marketing
APRIL 19, 2022
I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. There, I learned the value of data and why it was so important in my work. As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). .
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Your Readiness Program: Year One and Beyond
Seismic
APRIL 24, 2024
In this blog post, we’ll explore the key stages of the process, drawing parallels between constructing a home and establishing a thriving enablement program. Identify what your organization needs – whether it’s onboarding new employees, improving sales efficiency, increasing product knowledge, or enhancing customer engagement.
3 considerations before leaving your martech vendor
Martech
APRIL 23, 2024
No matter what is happening in the larger industry you operate in, your company might be going gangbusters. As a marketer, you know that just subscribing to your provider’s blog or email newsletter will not keep you fully updated on changes to your provider’s product or solution roadmap. What if you decide to drop the vendor?
High Growth Study 2022 – Marketing Best Practices for Government Contracting Firms
Hinge Marketing
FEBRUARY 25, 2022
Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.
3 steps to determine if AI is the answer to your problem
Martech
DECEMBER 28, 2023
The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. What is it about your current strategy/process/execution that’s not meeting her expectations?
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale
Zoominfo
APRIL 12, 2021
Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility. What Is an Enterprise Marketing Strategy? For instance, with access to real-time data, you can personalize messages based on website activity (first-party data) and new funding rounds (third-party intent data).
Content Refresh
ClearVoice
APRIL 9, 2024
What is a Content Refresh? In short, a content refresh is exactly what it sounds like. Or you might have a new case study supporting an existing blog post. As for blog posts and other resource-type content, be sure to remove any page discussing topics that no longer garner interest. Make data-driven decisions.
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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps
Salesforce Marketing Cloud
OCTOBER 4, 2022
It sounds almost identical, but that ampersand really makes a difference when you’re trying to find content or data in different systems. What is a taxonomy? This article, for example, has the taxonomy term of “data culture” applied to it because we are talking about data. What is a corporate taxonomy?
AI-powered martech releases: Feb 22
Martech
FEBRUARY 22, 2024
I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week.
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Marketer of The Month Podcast- EPISODE 182: Wired for the Future: AI, Sustainability, and Telecom Resilience with Jukka-Pekka Salmenkaita
Outgrow
APRIL 2, 2024
Welcome to the Marketer Of The Month blog! We had some amazing insightful conversations with Jukka and here’s what we discussed about- 1. Polystar’s telco data platform extracts data for intelligent operations in telecom networks. The first question is at what age do you want to retire? The Rapid Fire Round!
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Aggregation Theory applied to martech stacks
chiefmartech
MAY 24, 2021
Even if you have a completely heterogeneous, “best-of-breed” stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration : Data : everything ultimately ends up in a “data lake” platform such as Snowflake. Aggregating Time.
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Can tech companies protect elections from AI-powered manipulation?
Martech
JANUARY 16, 2024
The company said people aren’t allowed to use its tools for political campaigning and lobbying to create chatbots that impersonate candidates, other real people and local governments. Society has to level up understanding what these tools are capable of,” said Roetzer. Why we care. A recent U.K. This audio was computer generated.”
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Data Quality Concerns Impact CCPA Business Projects
Zoominfo
JANUARY 21, 2021
When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. ZoomInfo’s review shows that compliance, information security, and data management are the top focuses of companies that began CCPA-related projects in 2020.
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How to Use AI to Meet Your ESG Goals Faster
Salesforce Marketing Cloud
FEBRUARY 7, 2024
Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures.
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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy
Adobe Experience Cloud Blog
MARCH 9, 2020
What do I mean by that? Macroeconomics is an elegant way of saying a “large-scale economic system”, in which societies or governments organize and distribute available resources, services, and goods across a geographic region or country. What are you doing that makes them want to take action? . Search results are resources. .
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What Publishers should keep top of mind in 2022
Liveintent
DECEMBER 21, 2021
First-party data. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. The proper collection and implementation of first-party data is critical to publishers’ future success and presents a means to creating a truly sustainable business model. Happy New Year!
Giving Your GTM Teams Quality B2B Data: Best Practices for Data Quality Management
SalesIntel
FEBRUARY 9, 2024
Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. The blog will explore best practices for conducting comprehensive data audits, including using advanced tools and techniques.
Giving Your GTM Teams Quality B2B Data: Best Practices for Data Quality Management
SalesIntel
FEBRUARY 9, 2024
Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. The blog will explore best practices for conducting comprehensive data audits, including using advanced tools and techniques.
How to Build a Sales and Marketing Database from Scratch
Zoominfo
JANUARY 8, 2020
How do you verify the accuracy of the data? But – before we dive into how to build your database, here’s what to consider before you start. WHAT’S THE GOAL OF THE SALES AND MARKETING DATABASE? When you’re starting from scratch, it’s important to know what your goal is. Consider: Who will be using the initial data?
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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights
Heinz Marketing
DECEMBER 26, 2023
In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.
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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology
Webbiquity
FEBRUARY 4, 2020
Webbiquity: What inspired you to work on a solution to this particular problem? They weren’t able to act as strategic advisors to corporate governance. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Inspiration.
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The Founder Interview Series #38: Davis Clark, Futuremodel
Webbiquity
DECEMBER 7, 2021
It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights. Or as Davis Clark puts it, over “the past 20 years, we’ve made extraordinary progress in our ability to collect, store, extract data, but relatively little progress in our ability to integrate and make sense of that data.”.
B2B E-Commerce Sales Tax 101: A Beginner’s Guide
Sana Commerce
FEBRUARY 7, 2023
When it comes to sales tax for e-commerce, do you have the data and technology you need to stay compliant and avoid fines? Quick Guide What is B2B e-commerce sales tax? Take a look at what industry leaders plan to adopt in 2023 with our Trends Report. What do B2B e-commerce businesses need to know about entering new markets?
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Your Guide to the GDPR: A Comprehensive FAQ
Zoominfo
MARCH 8, 2018
So you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25 th , 2018. But, what does GDPR really mean for you, your business, and your customers? If you’re still not sure, today’s blog post is for you. Question One: What is GDPR? And—the current global output of data is roughly 2.5
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale
Zoominfo
APRIL 12, 2021
Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility. What Is an Enterprise Marketing Strategy? For instance, with access to real-time data, you can personalize messages based on website activity (first-party data) and new funding rounds (third-party intent data).
How Small Businesses Can Go Big With A Data Strategy
Valasys
MAY 15, 2023
Embracing the power of data can do the trick. Statistics show that data-driven companies are 19 times more likely to be profitable. But adopting a data-driven strategy may seem like a lot of work for small businesses with limited resources. It also applies to implementing a data plan for your company.
Top 3 Public Innovation Grants for Startups in the UK: Your Gateway to Success in 2024
Sage Marketing
APRIL 10, 2024
UK Tech Startup Grants – The Catalysts of Opportunity Government funds for startups significantly reduce the financial burden on startups, enabling them to allocate resources more effectively toward research, development, and scaling their operations. What is Innovate UK Funding? What is Innovate UK Funding?
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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
Sword and the Script | B2B
FEBRUARY 16, 2021
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 57% are neutral about trust in NGOs.
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The amazing turning point when martech systems complexity and martech UX complexity diverge
chiefmartech
JANUARY 1, 2024
The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. The underlying complexity of what their products can do remains.
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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024
Thinkers360
MARCH 8, 2024
Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 20 Ajay Sachdeva Corporate Governance Advisory Services Contact Ajay Sachdeva Score: 41.14
How To Unlock the Power of Generative AI Without Building Your Own LLM
Salesforce Marketing Cloud
OCTOBER 12, 2023
By adding the right instructions and grounding data to the prompt, you can give an LLM the information it needs to learn “in context,” and generate personalized and relevant results, even if it wasn’t trained on your data. What is an LLM? Data security: LLMs learn from large amounts of data — the more, the better.
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Why Your Content Creation Process Needs a DAM
ClearVoice
JULY 18, 2022
Here’s what you need to know about DAM: what it is, why you need one, and how to choose a system that meets your needs. What is digital asset management? What to consider when choosing a digital asset management system. Here are some questions to consider: What types of assets do you need to manage?
Defense Tech Marketing To Seize More DoD Opportunities
Bluetext
FEBRUARY 14, 2024
Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.
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