Marketing Insider Group

JANUARY 29, 2024

Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT. “ChatGPT, I need an engaging and SEO-friendly description for a content marketing course, focusing on its practical applications and success stories.” What would make them click?

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ).

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. Adding information on social media platforms to encourage users to visit your site? Guest blogging: Sharing your EAT.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. By educating your audience and offering a practical solution to their problems, you’re likely to increase your company’s content conversion rate. What Is A Content Conversion Rate?

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Marketing Insider Group

MARCH 11, 2024

Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content. Social Sharing: When people share your video, they’re not just viewers; they’re advocates. Encourage viewers to share your videos on social media platforms.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Marketing Insider Group

OCTOBER 18, 2023

Learn what creating content like a journalist really means and discover our best tips on how to do so. You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent. Short, easy-to-read sentences also work best for holding attention.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. Until these incorrect beliefs and practices are corrected, sales reps won’t achieve their productivity goals. It’s that time again.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

seo.co

FEBRUARY 18, 2021

Dental practices are bombarded with new marketing opportunities and ideas on an ongoing basis. Some of them are sound strategies, while others are borderline spammy practices. And while there’s nothing wrong with adopting a new dentist marketing technique to grow your practice, sometimes it pays to go back to the basics.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Webbiquity

JUNE 30, 2022

You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. With the design and functionality taken care of, focus next on using social proof to customer trust on your website. Image credit: Campaign_Creators on Pixabay.

Marketing Websites 292

Marketing Websites Ad Building Lock-In Case Study 292

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. And, what is the best part? Instead, sales leaders must rely on data and analytics to guide their selling strategy. Let’s jump right in! Text-message marketing actually works.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Conversica

APRIL 9, 2021

These AI-driven conversations can be delivered across multiple channels including website chat, email, SMS, voice, and social messaging. Conversational AI is here and is making practical contributions to our personal and professional lives. Built-in best practices: People make mistakes. It’s only human.

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

OCTOBER 21, 2020

Image Source: Best Buy. No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. So what should you blog about?

Ethics 101

Ethics Opinions Case Studies Tips 101

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! People When it comes to selling a consumer good marketers don’t generally need to concern themselves with sales people.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. If this is all you’re posting, your social presence is not likely to be engaging. How can you shift your social approach to target your specific audience? Page Contents 5 B2B Social Marketing Strategies 1.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

BOP Design

OCTOBER 26, 2023

Dropbox: The Power of Social Proof Dropbox incorporates well-crafted testimonials and customer reviews, replete with company names and positions. This curated social proof bolsters their credibility and provides tangible evidence of their product’s value proposition.

Design 107

Design Marketing Websites B2B Ethics 107

BenchmarkONE

MARCH 22, 2019

Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know. This blog was created by Richard Boardman, who spent 15 years as a CRM consultant. If you’re in the early stages of CRM research, high-concept blog posts are just confusing, at best. Salesforce Blog.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

JANUARY 4, 2023

Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. They always know the best practices and latest developments and they’re happy to share them. Blog: Matt on Marketing. Blog: Online Marketing Blog. That’s not easy to do. .

Marketing Analytics Tools 120

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 120

Martech

DECEMBER 5, 2022

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Hard to say which accomplishment Kath is best known for. Read her blog here. Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K followers). followers).

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

Sprout Social

NOVEMBER 30, 2023

Indirect competitors are those in the same category as you but sell different products or services and target a different market. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Adobe Experience Cloud Blog

OCTOBER 16, 2020

One thing connects them all: they believe marketing is not about selling. They put their efforts into podcasts, LinkedIn and social media. New marketers know that podcasts are the new blogs, even though they’re not new and Seth Godin worked this out a couple of years ago. Instead, it’s about helping audiences. . But they’re not.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Have a think about how best to communicate.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Scoop.it

JANUARY 11, 2024

One of the best ways is by establishing your genuine expertise. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. Blogs will also give you extra reach.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. You may get an engaging ad draft that reads like a haiku or a blog post that takes time to digest. “I’m still selling, but it’s not an ad.”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Have a think about how best to communicate.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72