KoMarketing Associates

SEPTEMBER 12, 2016

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. They’re Talking. They Fit Your Buyer Persona.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

KoMarketing Associates

JUNE 23, 2014

On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Social Media 307

Social Media Advertisements Advertising Spyware 307

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. I'm a millennial. Source: HubSpot ).

eCommerce 89

eCommerce Peer-to-peer Statistics Thought Leadership 89

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Crimson Marketing

JANUARY 9, 2014

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. internet users report that a blog is most likely to influence a purchase only behind retail and brand sites.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. They are more active on Twitter on Mondays and Tuesdays, and from 1pm to 8pm ET. Audience report from Affinio.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

Convince & Convert

JUNE 5, 2012

…or is it just another post within a series of posts, about as organized as a Twitter stream? This post is about how some blogs are nice, but they lack foresight, direction and intent. They’re blogging nice, but not blogging smart. Blog with the End in Mind: A Book. Now that’s a successful blog!

Top of Funnel 144

Top of Funnel Blogger Marketing Funnels Intent 144

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. People have lots of choices.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Digilant

MAY 6, 2020

Twitter is facing a similar situation. In a blog post published at the beginning of April, Snapchat stated that “we’ve seen increased engagement across our platform, much of it coming from communication between close friends.” 22% of adults in the US use Twitter (44% of those ages 18-24). Twitter users spend 3.39

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Digilant

MAY 6, 2020

Twitter is facing a similar situation. In a blog post published at the beginning of April, Snapchat stated that “we’ve seen increased engagement across our platform, much of it coming from communication between close friends.” 22% of adults in the US use Twitter (44% of those ages 18-24). Twitter users spend 3.39

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x!

eCommerce 58

eCommerce Twitter Paid Search Agency Work Management 58

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. Follow Whole Foods on Twitter for a constant stream of ideas and recipes.

Content Marketing 210

Content Marketing Work Management Paid Search Agency Marketing Management 210

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. In today’s blog, we will cover topics on digital campaigns elements, benefits, and goals. And after creating awareness and curiosity, now the user working on the purchase decision. The post Digital Campaign Overview: A blog about digital campaign.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Webbiquity

JUNE 13, 2023

Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors. In that case, you can share personalized emails with relevant offers based on their purchase history. Insights gained from purchase history can help drive better product recommendations.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Webbiquity

MARCH 17, 2020

This is particularly applicable to low-cost, low-involvement and impulse purchases. But this isn’t generally the case for B2B purchases: those take a lot longer to conclude , and there are two reasons for this. Visit her blog or follow her on Twitter @getmicrostarted for the latest news, tips and advice for startups and solopreneurs.

B2B Sales 281

B2B Sales Automation Top of Funnel B2B 281

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. And that means that B2B buyers trust their peers, colleagues, influencers and “people like themselves” when seeking purchase recommendations. Those were the good old days.

Enterprise Management 300

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 300

Martech

OCTOBER 24, 2023

Family/friend recommendations on social media (60%) Face-to-face/direct recommendations from family/friends (57%) Brands’ social media accounts (55%) TV (50%) Influencer recommendations on social (42%) Review sites (23%) Print or digital media (newspapers, magazines, blogs) (19%) Podcasts (15%) Other (1%) Contacting brands.

Social Media 118

Social Media Contacts Media Brand Identity 118

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Zoominfo

JUNE 27, 2018

40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). 32% of U.S. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. This post details four predictions for key B2B eCommerce marketing trends in 2023.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Martech

JANUARY 4, 2023

You’ve also got to know their company’s processes, organization and purchasing cycles. Twitter: @davegerhardt (37.7K Twitter: @HeinzMarketing (113K followers). Blog: Matt on Marketing. Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K Twitter: @AmberCadabra (80.5K That’s not easy to do. . followers).

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Sprout Social

JULY 21, 2022

Community blogging sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: Facebook Messenger, Twitter DMs, Google Business Messenger, WhatsApp and WeChat. Should you focus on photos? What about forums? Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. Your Twitter goals may vary.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Are Brands Overvaluing Facebook and Twitter?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Optinmonster

MARCH 30, 2024

When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort. Social Proof Statistics: Building Trust 87% of buying decisions begin with research conducted online before the purchase is made.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 94

Buying Cycle B2B Marketing Demand Generation Agencies Studies 94

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. ” What’s a digital marketer to do without Twitter ads?

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% Unlike other platforms, the trending hashtags on X (Twitter) change daily.

Statistics 100

Statistics Advertising Agencies Paid Search Agency Allocation 100

Top Rank Marketing

DECEMBER 22, 2023

TechCrunch Threads Launches in EU, Expanding Reach of Meta’s X Rival App European Union-based consumers have been given the ability to use Meta’s Threads social platform — which has gained traction and users since X (formerly Twitter) changed ownership and branding, topping the 100M monthly user threshold, Meta recently announced.

Marketing AI 82

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 82