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    [Blog, Link] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Blog, Link] How to Transform Your Blog Content into Compelling Videos
    But we wondered if video content had a place on our blog as well. Marketers are prioritizing visual content, but many marketers don't know how to start -- and others worry that video will disrupt and replace written blog content altogether. Read on for our latest data about how content marketing is shifting and for a deep-dive into our first experiment turning blog posts into compelling video content. Can Blog and Video Work Together? Blog Post Views.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Blog, Link] 8 Data-Driven Tips for Using Images in Blog Posts
    If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time? . To get more eyeballs on your blog, you''ll have to be more strategic than that -- and this blog post will help you get started with that strategy. Follow the eight tips below to learn data-driven tips that will help you squeeze the most value out of images in your blog posts.
    [Blog, Link] The Bamboo Project Blog
    The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning.
    [Blog, Link] Write an Ebook: How Are Books and Blogs Alike?
    and Blogs Alike?" src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? That’s why it’s easier for me if I think of it like blog writing… Blog writing (and ebook writing and cooking and concerts) starts with passion, connects with an audience need, involves planning and revision, collaboration with technicians, and finally the project is delivered.
    [Blog, Link] Want More Blog Traffic? Focus on Growing Subscribers
    "How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years.
    [Blog, Link] 5 Key Steps to Consider When Guest Blogging
    Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an “I’ll take whatever I can get” type of approach. Here is the five step outline we use when setting up a guest blogging initiative.
    [Blog, Link] 7 Company Blogs We're Seriously Crushin' On
    That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can''t get enough of? And remember when you looked through your tweets and saw that you pretty much exclusively share content from one blog? Other times, these crushes last a little longer -- like when you discover a blog you end up reading every day. Many people think blogs about business are all the same.
    [Blog, Link] The Anatomy of an Optimized Blog Post [Infographic]
    You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. When you''re in a hurry to get started with your blog, it can be tempting to overlook some of the key elements that''ll help make it successful. 8) Relevant Internal Links.
    [Blog, Link] 3 Aspects to Consider for a Useful Guest Blogging Link
    This idea can be applied specifically to the SEO practice known as link building in which the aim is to get the most SEO value out of every link you build. Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. The Website Linking to You. First, you should consider what types of websites you are trying to obtain links from with your guest blogging. Photo credit: Wikipedia.
    [Blog, Link] When Should You Start a New Business Blog?
    When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. I usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve.
    [Blog, Link] 26 Ways to Promote Your Blog Post
    You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. Let’s assume you’re about average in terms of how long it takes you to write a blog post, and you finished your most recent post in 3-4 hours. But you’d be surprised how many sites and blogs don’t have any social sharing buttons up.
    [Blog, Link] Fulfill your resolution to blog in 11 steps
    So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blog wasn’t built in a day. 1) What is your agenda for starting a blog? What do you want out of your new commitment (or re-commitment) to blogging?
    [Blog, Link] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. And at the center of that universe should be your blog. How else do you get readers to discover your blog?
    [Blog, Link] Nine More Expert Guides to Local SEO
    And expanding your overall online presence through local press or blog coverage, social media, or listings in reputable business directories is never a bad idea. What are the best ways to build local links? At the top of the list: including local keywords in content, blog posts, meta tags, and internal links; and including a local business address on website pages. The Complete Guide to Link Building with Local Event s by SEOmoz.
    [Blog, Link] Add self-referential links into your 2018 search engine optimization strategy
    The only content links you can control are your own. The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.” Even today, web pages are still cards of sorts and hyperlinks are just a technical method of linking descriptive text to relevant content–via hyperlinked hypertext. Ted “Hypertext” Nelson.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog, Link] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts. In early 2016, we started to learn a lot more about content promotion and link building. For example, sending an outreach email might get you 1 point, you can earn 2 points for broken link building and 5 points for writing a guest blog that links to the article. Resource Link Building. outreach emails to sites linking to similar content.
    [Blog, Link] Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More
    link]. link]. link]. “7 million websites are hosted through WordPress, so the chances are that your (or one of your clients’) website or blog may be one of them. These tips will help you ensure that your site or blog is optimized for maximum speed and efficiency. link]. Internal Linking for SEO: Examples and Best Practices”. Internal linking is a very important part of SEO. link]. link]. link]. “7 link]. “5 link].
    [Blog, Link] Tips for Better Blog Outreach and Blog Marketing
    How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site.
  • CHRIS KOCH  |  FRIDAY, MARCH 23, 2012
    [Blog, Link] How to write blog posts from a white paper
    So this week I went back to the white paper writer and asked for a series of short blog posts based on the content in the white paper. Blogs need to take the tone down quite a bit from the formality of a white paper. But you need to try to make the blog post downright fun if possible. Good white papers challenge, too, but blog posts can (and should) get away with grabbing a bigger fistful of shirt collar.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Blog, Link] Five Benefits of Blogging for Business
    Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. Your blog is about something related but much larger: your expertise. from news stories, articles and other blogs) than website content.
    [Blog, Link] 30-Day Blog Challenge Tip #10: Keep a Blog Journal
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. If you have a random blog idea in your head, write it down! Did you blog today? Blogging
    [Blog, Link] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. So if you're looking to take it to the next level, here's what you should be doing with your business blog to get even more out of that seriously valuable asset. 12 Ways to Get More Out of Your Blog Without Actually Blogging.
  • NUSPARK  |  FRIDAY, OCTOBER 28, 2011
    [Blog, Link] Is Blogging Right for my Business? The Benefits of a Business Blog
    The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. A blog.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Blog, Link] How to Use Excel to Run a Blog Content Analysis
    Have you ever poured your heart and soul into a blog post only to see it completely tank? Numbers like post views and leads generated from past blog articles can reveal a great deal about which topics are hot. To help you get started with analyzing the performance of your blog content, we've come up with a step-by-step guide. How to Use Excel to Run a Blog Content Analysis. This will export a list of all your blog posts. Blogging Analytics Daily Weekly
    [Blog, Link] Is Blogging Right for Every Industrial Company?
    The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Marketing Blog Industrial Websites Website Design & Development Content Marketing Digital marketing Inbound Marketing Industrial Marketing
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Blog, Link] 7 Quick Ways to Curate Industry Content for Your Blog
    Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. There are a number of reader services that curate content for you by pulling in blog posts from all over the web. 2) Follow Trade Show Blogs. Blogging
    [Blog, Link] How to Validate Your Blog Post Topics: A 3-Step Process
    How to Validate Your Blog Post Topics: A 3-Step Process. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? What do you want viewers to do with your blog posts once they read it? What’s the best way to deliver this information -- a blog post, an infographic, or a video? Blog Comments: Does your blog have commenting enabled?
    [Blog, Link] How My Blog Homepage Redesign Increased Email Signups by 300%
    At the beginning of 2014, I set a goal to reach 50,000 email subscribers for , my personal blog about marketing. One of my highest trafficked pages was my blog homepage: But the page was filled with distractions. There were articles to read and links to Archives and the About page. On the right side of the blog in the sidebar. Blogging A/B testing
    [Blog, Link] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! online consumers trust information and advice from blogs, according to BlogHer. But how do you get people to fall in love with your blog in the first place? I think a lot of it has to do with how your blog's designed.
    [Blog, Link] How to Use Guest Blogging for Effective Link Building
    Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before. However, inbound links are still the most important ranking factor to Google and other search engines, so it is critically important that you do great link building if you intend to rank for competitive keywords.
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Blog, Link] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google, via HubSpot. This week, Google sneakily updated its Webmaster Guidelines'' Link Schemes document with a section condemning unnatural links that "weren’t editorially placed or vouched for by the site’s owner on a page." It also said that "large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" can also negatively impact a site''s search rankings.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Blog, Link] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. But not all blog posts are created equal. What''s the best content balance to help you grow your blog? Truthfully, you''re going to need to beef up your blog with the latter -- evergreen content. What Exactly Is Evergreen Blog Content Anyway? Blogging
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Blog, Link] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    Want a simple way to have your corporate blog show measurable results? If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Start with a prominent headline (“Subscribe” works just fine) and consider descriptive selling copy that “sells” the various options: “Get instant notice of our new posts by following this blog through RSS or Twitter, or become an email subscriber and receive a convenient monthly summary of new content in your inbox.
    [Blog, Link] How to Write a Blog Post: A Simple Formula to Follow
    According to Ignite Spot , 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs -- but it isn''t easy. million people blogging, yet we have to stay original. Here are 10 steps that can get you on the write path to blogging like a pro. The topic, in this case, is probably "blog content."
    [Blog, Link] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Blogging Daily
    [Blog, Link] How to effectively integrate video content onto your website
    Studies have shown that blog posts with videos attract three times as many inbound links as blog posts without videos. Video + Blogging = Vlogging. Link to other videos. Adding annotations, promoting your other content, and posting hyperlinks to other videos will support your overall branding and aid your inbound linking strategy, a signal when it comes to search engine optimization (SEO).
    [Blog, Link] The Complete Guide to Updating and Republishing Outdated Blog Content
    So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. If you''ve been blogging for a while, I''m willing to bet you''ve got some old, stale content lurking in the shadows of your blog. That stuff is buried deep in the depths of your blog, and no one is going to see it anyway. Which of your posts have a lot of inbound links?
    [Blog, Link] A Brief Timeline of the History of Blogging
    Welcome to the HubSpot Marketing Blog. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. We've found that there's quite a history behind blogs. Merriam Webster currently defines a blog as “a web site on which someone writes about personal opinions, activities, and experiences.” The Blogging Vernacular. The History of Blogging.
    [Blog, Link] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. So it got me wondering: Are end-of-post CTAs really the best way to generate leads from our blog?
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Blog, Link] 8 Signs You're Writing an Advertorial, Not a Blog Post
    Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Read on for 8 signs you’re writing an advertorial, not a blog post. 1) You’re a Blogging Cheerleader. Do you only have something to say on the company blog when there’s a new product to promote or to cheer on what makes your company the best? Blog articles shouldn’t have a bias because of money or gifts. Blogging
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog, Link] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Email newsletters are a great way to stay in touch with your avid blog readers.
    [Blog, Link] Why the Blog Post Is the New Ad Unit
    Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blog, Link] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. Update old blog content and generate more traffic and leads from it in the process. Historical Blog Conversion Optimization.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Blog, Link] What the Future Holds for Business Blogging
    And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Content quality makes or breaks successful business blogs -- and credible businesses. Marketers reconsider the metrics their blog is measured by. Blogs get smart.
    [Blog, Link] The Secret Weapon in B2B Blogging: Historical Optimization
    She posted a blog that is literally: the exact same thing I was planning to write. I was so close to being ahead of HubSpot's blog writing army, only to again fall into their shadow. The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation. I did not come up with either of these concepts, only want to show a link between the two. B2B Marketing SEO B2B Blogging B2B Content Marketing
    [Blog, Link] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with? Or that the ideal length of a tweet that includes a link is about 120 characters, not the full 140? 1) Blog Posts. Ideal Blog Post Length: 1,600 words or 7 minutes to read.
    [Blog, Link] We Completely Redesigned the HubSpot Blog. Here's Why.
    If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. A little over a year ago, we redesigned the blog''s homepage. Prior to that redesign , our blog homepage was essentially just a listing page of the few most recent posts on the Marketing Blog, and it received less than 5% of the blog''s total monthly visits.
    [Blog, Link] Marketing Research to Bookmark for Your Next Blog Post
    Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research. 7) Ahrefs Blog. Ahrefs offers SEO marketing tools and a blog that includes original research and analysis. Canonical Blogging
    [Blog, Link] How to Become a #1 Expert with a Blog
    Unless, of course, you can stake out a niche online , and show that you’re a number one expert in your field with a blog. But he is #1 in health care blogs for that specialty, according to ShareCare , a key site that ranks health care providers and links them up with people in need. Dr. Parker’s blog is at CorePsych. I know him personally because I helped him get started blogging. Dr. Parker didn’t stop with a blog. Are you #1?
    [Blog, Link] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    OMI Blog - Internet Marketing Training Courses & Certification Programs. Listly helps you curate items into lists you can then embed into a blog post. Using Storify, you can curate all different types of content about a specific topic, like blog posts, tweets, videos and images, into one board. I use it for mapping out different content and blog post types to include in my editorial calendars. 26 Content Marketing Tools to Use in 2013, [link] [.]. OMI Blog.
    [Blog, Link] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! 39 Fantastic Inbound Marketing Blogs to Start Reading Today. Peter Kim delivers his blog posts about social business in short, easy to digest snippets.
    [Blog, Link] The Bamboo Project Blog
    The Bamboo Project Blog. But realistically, will I ever explore even a small portion of these links? You can: Take a picture (or several) and upload them to Flickr or to your blog. Write about your hometown in your blog. If youd like, you can also leave me a link in comments here. They are: For the most comments on a wide range of blogs (not just the â??topâ?? » Wondering What This Blog is All About? SUBSCRIBE TO THIS BLOG. Blogging.
  • THE POINT  |  MONDAY, JUNE 20, 2011
    [Blog, Link] 8 Things Your CEO Can Write About On His/Her Blog
    Launching a CEO blog but the boss isn’t sure what to write about? Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Be sure to link to the original material.). Paraphrase the question to fit your purpose and answer it on the blog. Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog.
    [Blog, Link] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. Adding your most recent blog post to your email signature is one clever way it can support your marketing. 4) Share your blog post with prospects. Blogging
    [Blog, Link] How to Make Your B2B Blog Deliver Incredible Results
    Blogging Best Practices Checklist: Part 1. I have been writing this blog for close to four years now. That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. What’s missing in so many business blogs today is the owner’s passion and involvement with the subjects covered. (By By owner I mean the person or organization that takes ownership of the blog.)
    [Blog, Link] Why You Should Measure New and Mature B2B Blogs Differently
    With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success. But we''ve never really talked about the strategy behind blog measurement. And it all depends on the maturity of the blog you''re measuring.
    [Blog, Link] How to Write a Blog Post Every Single Day
    It''s no secret: we create a lot of content, especially blog posts. Having a central location for ideas keeps the blog post idea mill flowing for the entire team, even in the darkest days of writer''s block. My colleague, Corey Eridon , mentioned this tip in a previous post about blogging tips -- and it''s something our team will do when under a tight deadline. You''ll train yourself and your coworkers to expect you to blog at that time. Blogging content creation
    [Blog, Link] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    of all marketers love blog posts about marketing statistics. What’s the average click-through rate of a link shared on Twitter? The second-most popular tier includes YouTube, blogging and LinkedIn. Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs. 500 companies maintain a blog. Blogging Facts and Statistics.
    [Blog, Link] 5 Goals for Your Blog & Website… and One Big Challenge
    and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same. These are the goals of content marketing , whether with a website or a blog.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Blog, Link] How to Write a Blog Post Outline: A Simple Formula to Follow
    What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Spend time getting your working title to something specific and easy to tackle in a blog post format -- but don''t waste time getting nitpicky. 6) Include links to your examples and/or data. I grabbed the link for the Twitter study I wanted to reference in the intro and added a reference to an article we''ve written on Twitter collages. link]. link].
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Blog, Link] 15 Blog KPIs You Should Already Be Tracking
    Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. As someone who pulls together the monthly report for this very blog, I thought I''d share the metrics I track on a monthly basis (and for certain metrics, much more frequently) to report on the progress and success of our blogging efforts. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Where is the traffic to your blog coming from?
    [Blog, Link] The 26 Best All-in-One SEO Tool Suites
    Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. The SEO Spider Tool crawls any website you specify and reports on broken links, duplicate pages, meta tags, page file sizes, response time, word count, H1 and H2 tags, and other elements.
  • MARKETRI  |  TUESDAY, JUNE 4, 2013
    [Blog, Link] Twelve Tips for Law Firm Blogging Success
    When it comes to law firm marketing, establishing a legal blog with quality content is a great way to showcase your insights on legal trends, updates, case outcomes and impacts, as well as your legal advice that is geared toward your current client base and client prospects. If you’re not sure if blogging is worth the effort, think again. There are a whole host of benefits to blogging! A blog regularly adds fresh content to your firm’s website. Blogging
    [Blog, Link] 10 Blogs to Bookmark: Social Marketing Edition
    Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category. Here are our 10 must-bookmark social marketing blogs — who makes your top 10?
    [Blog, Link] 10 Blogs to Bookmark: Content Marketing Edition
    Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a huge number of blogs devoted to the art and science of all things marketing. are often intimidated by the sheer number of blogs to sort through. That’s why we’re compiling a list of our favorite marketing blogs — check them out, bookmark them, and let us know what you think! Areas of Expertise : Copy writing, blogging. Moz Blog.
    [Blog, Link] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. I thought sure, I''ve been blogging for HubSpot for over two years. I spent days Googling "how to launch a new blog." Share your blog on social media!". But the most important thing I learned throughout this entire process was that it should not be this hard to learn how to launch and grow a blog. Blogging
    [Blog, Link] Get Your Blog On: 4 Steps to Blogging Success
    Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. It was back when Xanga was all the rage, and my blog was an outlet for me to share my day-to-day musings—what I did that day, what I was looking forward to, and yes, embarrassingly enough, who my crushes were. In both situations, it all comes down to developing buyer personas for your blog. Blog title.
    [Blog, Link] 8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em)
    You click on a blog post about marketing tips. What is it about some blog posts that makes us not want to read them? Call us shallow -- that blog post might have a great personality underneath -- but we just can’t get past its looks. So to help you figure out why it's so hard for people to read your blog posts, we've come up with eight reasons to look into. Looking to take your blogging skills to the next level? 8 Reasons Why Your Blog Post is Hard to Read.
    [Blog, Link] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
    And, if you also happen to work in marketing, you''ve probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. Video link here -- you''re welcome.). Well, it took me a while (and it''s by no means done yet), but we now have the Inbound 50: The Top Marketing Blogs list. I hope it will become the definitive (and dynamic) list of top marketing blogs on the internet. Click to see the full list of all 50 blogs.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Blog, Link] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful. Not only do I publish articles on my two blogs , but I also publish hundreds of guest posts for dozens of publications. 4 Simple Ways to Choose the Best Blog Topics for Your Audience. Let me deal with first things first -- the “best possible blogging topics” are the best ones for your audience. The story of my own blog is a testament to this fact.
    [Blog, Link] How to Analyze Your Blog Posts: A Beginner's Guide
    How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers. You'll also get smarter about your overall blog promotion strategy. How do you know which blog posts are your best ones?
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Blog, Link] Blogging Metrics: What to Measure, How to Measure It, and How Often
    Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? It’s how bad habits form, and before you know it, we’re blogging for ourselves rather than our intended audience. The Blogging Metrics You Should Measure. How often: Starting on its publish date, measuring clicks for any blog post should be a continuous process. There is unique intelligence to be gathered throughout the life of any blog post. Inbound Links. Bloggin
    [Blog, Link] 100+ Blog Directories and RSS Sites for Promoting Your Blog
    Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. Webbiquity B2B Marketing Blog). Blog URL (e.g.,
    [Blog, Link] Do you know who is Linking to your Website?
    The second most important aspect are links from other websites to your site. Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. Inbound Links. Inbound links are a measure of implied trust and authority to your brand. Links on other websites pointing to your website suggest that the search engines value your content as authoritative and of high value.
    [Blog, Link] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6 What this means is, if you’re running an internet marketing blog, you’d better make sure it’s a good one. As marketers, it’s easy to forget that our blog readers aren’t always looking for text-heavy articles to read.
    [Blog, Link] The 3-Step Guide to Better Blogging
    Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time. That said, as blogs have become more common, the “blogging bar” has definitely been raised.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Blog, Link] 9 Quick Ways to Take Your Blog to the Next Level
    The way I see it, there are two big hurdles that beginner inbound marketers face when it comes to running a blog. By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), From that point on, running your blog gets considerably more formulaic. And then, my friends, comes the second hurdle: Once you’ve got a nice little blogging routine set up, how do you make sure that you’re continually improving?
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Blog, Link] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. are readers noticing your blog''s CTAs? The problem with static CTAs at the bottom of each blog post is that after a while, visitors learn to tune them out. Lots of blogs take the opposite extreme by using popups.
    [Blog, Link] Top 5 Mistakes to Avoid on Your Company Blog
    14 LivingSocial Says It Will Overtake Groupon in January 2012 28 The Age of Mediocrity: Why Rebecca Black Is Everyone’s Fault [OPINION] 179 Top 5 Mistakes to Avoid on Your Company Blog March 22, 2011 by Sarah Kessler View Comments email share email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. But using your blog this way can be detrimental.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Blog, Link] 3 Ways to Avoid Churning Out Average Blog Posts
    I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. If you’re going to devote the time and energy to write a good blog post, then it only makes sense to take care of the little things that will maximize engagement. Here are three ways to avoid churning out average blog posts. Perhaps they tweet a link to new posts and leave it at that.
    [Blog, Link] The Top 3 Sources of Blog Traffic that are NOT on Social Media
    It’s well-documented that sharing content on social media is the best way to build readership on your blog. There’s no doubt that social media has made blogging easy, right? General Blog Directories. Blog Directories catalogue thousands of blogs and make them searchable by topic and keywords. Oftentimes, they’ll also provide a brief description of the blog and its content. Blog Syndication Websites.
    [Blog, Link] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose. Blogging Benefits. More leads: Companies that blog get 70% more leads than those that don''t blog.
    [Blog, Link] Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers
    4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page. The appeal of business blogs and sites has a lot to do with readers’ impressions. How can you make your business blog visually appealing, even sexy?
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Blog, Link] Social media employee advocacy is the heartbeat of your company
    Here’s a public Twitter list that highlights everyone on the Buffer team: CoSchedule recently popped on my social media radar when I was searching for an editorial calendar to keep me consistent with my blogging schedule. The social posts were robotic, comprised of boring blog titles, a random hashtag, and non-uniform shortened links. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?
    [Blog, Link] 4 Reasons Your Competitor’s Blog Is So Popular
    B2B Blogging Best Practices: Part 2. Continuing this checklist, here are 4 more ways to make your B2B blog engaging and effective. B2B Blogging Best Practices That Deliver Incredible Results. Your blog, is in many ways, like a restaurant. If your competitor’s blog scores higher than yours on the emotional quotient—the look and feel factor—you have a good amount of work to be done. Not sure which platform is best for your B2B blog?
    [Blog, Link] 5 Blogs With Comments You'll Actually Want to Read
    Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place. That one blog post has 392 comments on it. Blogging
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Blog, Link] 11 Clever Ways to Nurture Leads With Your Business Blog
    When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. But there''s another part of the inbound marketing methodology where blogging also fits -- and doesn''t get enough credit.
    [Blog, Link] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    So, apparently, there’s a show on Disney Channel called Dog With a Blog. and two, “literally everyone has a blog now, don’t they?”. With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. Think your blog is missing something? To paraphrase another Disney classic, just look for these blog necessities; these simple blog necessities.
    [Blog, Link] Should You Blog on Your Website or a Separate Site?
    As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. I believe there may be a few reasons to blog using a separate website and URL. Tweet.
    [Blog, Link] A 7-Step Process for Building a Blog Content Backlog
    The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. Step 1: Figure out your blog''s goals. Blogging
    [Blog, Link] B2B Blogging – 8 Ways to Promote Your Blog
    If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media. Advertise the blog in your email signature line, newsletters, and other marketing collateral. Send a press release out about your blog.
    [Blog, Link] Should You Care About Blog Comments?
    Some wrote for fun -- tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. But now, with all of the new networks and platforms available to discuss a piece of content, do blog comments really matter all that much? It really depends -- so let''s dive a little bit deeper into the issue to help you decide if you should be worrying about comments on your own blog. Blogging
    [Blog, Link] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).
    [Blog, Link] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). The number of external links to that URL.
    [Blog, Link] How often should you post to your blog and social media?
    They based their findings on overall number of page views, leads generated through form conversions, and new subscribers to their blog. Obviously if there’s fewer links to click on, you would expect a decrease. Moz states in the study, “With some basic data clearly showing us that a day without a blog post isn’t the calamity we feared it may be, we’ve decided it’s time to raise the bar.
  • LEADERSHIP  |  FRIDAY, JULY 31, 2015
    [Blog, Link] Interesting Infographics: The Science of Social Timing in Blogging
    Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. Getting your blog the attention that it deserves takes more than just creating great content. This handy infographic from kissmetrics spells out the science of social timing when it comes to boosting your blog’s readership. The highest percentage of users do their blog-reading in the morning, with readership dwindling toward the evening.
    [Blog, Link] The Future of Blogging
    Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    It is an informative collaboration of ideas and highlights some key trends associated with the issues of blogging.    I was honored to have contributed and noted some concerns related to the proliferation of blogging and how to consistently offer high value content. 
    [Blog, Link] What content to blog for Google search success
    Write At Least One Blog Post for Every Page of Your Website. The long and short of it is, start with writing a blog post based on every single page of your current website. That’s why people get some serious writer’s block when they’re tasked with populating an entire content-marketing blog that, like a bakery, starts going stale the moment you post your last article. I yell out to my Amazon Echo , “Alexa, remind me to write about what to blog about.”
    [Blog, Link] Make Your Blog All It Can B2B
    If you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult. But, like anything else, what you put in is what you get out, so it’s up to you to keep your blog up to snuff. It’s also a really easy way to create content and get links.).
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