Marketing Insider Group

DECEMBER 26, 2017

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others.

Blogger 255

Blogger Tips Comparison Top of Funnel 255

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Visit their blog and see for yourself! We get that. Go take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Here’s what happened. A Facebook page for Seymour.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Conversica

MAY 31, 2021

Post-Event Follow Up for B2B Tech. The technology industry is flush with thought leadership events and webinars. But what happens after the event wraps makes all the difference. A successful event can bring in hundreds or even thousands of attendees. Let’s drill down into some use cases.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in. The Product.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. ” Are technology analyst firms in trouble? B2B Buyers Are Getting Younger. the qualitative feedback).”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. No surprise to anyone — one of the obvious hot topics at the event was generative AI for marketers. Another key trend featured front-and-center at the event was the importance of personalization. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Find Networking Events Actually Worth Attending.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Digilant

JULY 10, 2022

Consider opportunities like different messaging based on major events, limited-time sales, or even the weather, like McDonald’s U.K.-based Today, we have the technology to measure ad performance in DOOH campaigns — both in upper- and lower-funnel KPIs. The post Blog Example appeared first on Digilant.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find resources and practical ideas related to lead generation for complex sale. So I started writing this blog to share what I was learning. Image credit: PhotoDune.

Leads 120

Leads Lead Marketing Qualified Leads B2B 120

Webbiquity

FEBRUARY 16, 2023

For example, they will be able to better leverage technology to employ more sophisticated and advanced B2B marketing techniques, increasing their brand’s mindshare with clients. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Attendify

DECEMBER 17, 2019

The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 Somewhere along the line, they made time to read our blogs as well. Humanizing Event Tech is Key to the Industry’s Future. The event industry is based on human connections, right?

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Webbiquity

FEBRUARY 23, 2021

The challenges now center around three key trends: Turning vast quantities of data into actionable insights requires sophisticated technology and hard-to-find skillsets. This episode is sponsored by virtual event platform Shindig. That often means revamping or creating innovative business processes using leading edge technologies.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. 6) Event marketing is bouncing back for B2B. Event marketing was among the top six channels in terms of active use and importance for B2B marketers.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Martech

MARCH 7, 2024

It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

Marketing AI 96

Marketing AI Work Management Marketing Management Vendors 96

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Conversica

NOVEMBER 27, 2019

In the spirit of celebration and appreciation this Thanksgiving week, we’d like to share some quotes from our customers about what they look forward to at events like Dreamforce , OpsStars , and the Conversica Customer Dinner. In terms of our technology stack, Conversica has been one of our more impressive and valuable pieces,” Brown says.

Lead Ranking 88

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 88

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 15 Richard Halter Global Retail Technology Advisors llc Contact Richard Halter Score: 35.60

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Conversica

AUGUST 10, 2021

Although Sports and Entertainment companies creatively navigated virtual events during the pandemic and subsequent shutdowns, there’s nothing quite like the excitement of an in-person event. Namely, what is the best way to alert fans and customers about reopenings, upcoming events, and health updates?

Conversion 52

Conversion Paid Search Agency Companies Bundling 52

Conversica

AUGUST 10, 2021

Although Sports and Entertainment companies creatively navigated virtual events during the pandemic and subsequent shutdowns, there’s nothing quite like the excitement of an in-person event. Namely, what is the best way to alert fans and customers about reopenings, upcoming events, and health updates?

Conversion 52

Conversion Paid Search Agency Companies Bundling 52

Conversica

APRIL 9, 2021

But beyond these common examples is another type of AI helping to deliver personalized communications between people and technologies known as Conversational AI. While these are fairly sophisticated technologies, they do not engage users in two-way conversations but rather take orders. What Is Conversational AI?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Heinz Marketing

APRIL 30, 2024

They possess a profound understanding of technology and are wary of superficial marketing messages that fail to resonate with their needs and interests. This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience.

Account Based Marketing 59

Account Based Marketing B2B Marketing B2B ABM 59

Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. There are even a few secrets that can make it a huge success.

Resources 136

Resources B2B Marketing Planning B2B 136

Attendify

MARCH 2, 2021

Online, or virtual events have become more popular than ever since the world went into lockdown last year due to the COVID-19 pandemic, and in 2021, they’re set to become even bigger. Most virtual events, especially those which are monetized, need sponsors in order to reach their maximum potential. Technology Matters.

ROI 50

ROI Work Management Marketing Management Comparison 50

Martech

APRIL 22, 2024

Because the last thing I need is a lawsuit because I just wanted to put an image on my blog,” said Robbert. In the event of a lawsuit, it’s the brand and not Adobe that’s at risk. “I’m Roetzer said that means the technology will continue to outpace the law. In the U.S.

Marketing AI 111

Marketing AI Training Tools Copyright 111

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic. Technology.

Ethics 101

Ethics Opinions Case Studies Tips 101