Content Marketing Institute

AUGUST 20, 2018

Image-dense, long-form blogs. Long-form blogs are heavy hitters in the content world. Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Click To Tweet. Click To Tweet.

Dwell 102

Dwell Click Rate Copywriting Lead Scoring 102

ClearVoice

DECEMBER 3, 2019

Everywhere you turn — blogs, emails, landing pages, social media posts, ads, videos, websites, ebooks — a shiny button or punchy one-liner calls to you like a siren from the digital sea. This question on ClearVoice’s landing page for hiring writers uses an aspirational approach to motivate people to click.

Top of Funnel 83

Top of Funnel Buyer Personas Dwell Digital Marketing Funnels 83

Vidyard

NOVEMBER 7, 2018

It’s an industry that is still dwelling in the dark ages when it comes to technology. Our first plan of attack was to create a five-step campaign in HubSpot, with a cadence of emails focused on the top five pain points people in the industry have, with each email driving back to a landing page on the website devoted to the problem.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Atomic Reach

MARCH 11, 2019

Measuring email opt in rates can be a good way to measure success for landing pages and other types of content. If a visitor enjoys a piece of content, then they will be more likely to read the entire article and even visit other pages on the site. Or will you mainly focus on articles and blogging? -

Top of Funnel 40

Top of Funnel Dwell Opt-out Content 40

Brandpoint

DECEMBER 13, 2018

Or can you create more content related to that page to increase your authority on that topic? KPIs indicate how users interact with content on the page or in the search engines, including: dwell time. how long users stay on a page. pages/session, which shows that a user browsed other pages on your site.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Bluetext

MARCH 25, 2020

Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Check out some of Bluetext’s work on mobile with Paya and Mindtree. Increase Page Speed . We used motion throughout the homepage to engage the user and pull them further down the landing page.

Paid Search Agency 26

Paid Search Agency SEM Advertising Agencies Planning 26

Hubspot

OCTOBER 2, 2015

11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). More dwell time. As a result, we click faster, dwell longer, and anticipate being satisfied with what we view. List posts or listicles are articles that are organized around a numbered list. Let me give you a few examples. More engagement. More conversions.

Dwell 28

Dwell Clickthrough Case Studies Domain 28

Unbounce

NOVEMBER 5, 2020

You can do both of those things with your own website and ecommerce landing pages. To compete with Amazon’s low prices, you need to offer enticing discounts on your ecommerce website and landing pages. Editor’s Note : Want to make your landing page beautiful and high-converting? Opportunity?

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Bluetext

AUGUST 8, 2019

Check out some of Bluetext’s work on mobile with Paya and Mindtree. Increase Page Speed . These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results).

Paid Search Agency 20

Paid Search Agency Design Marketing Websites SEO 20

Top Rank Marketing

NOVEMBER 22, 2023

5: Measures and tracks performance Most effective: 55% All others: 48% What it means: We probably don’t have to dwell on what it means to measure and track performance, right? If each influencer has a trackable landing page URL, you can measure conversions. But you don’t have to stop at top of funnel measurement.

Budget Programs 129

Budget Programs Ideal Customer Profiles B2B Marketing Features 129

Single Grain

SEPTEMBER 13, 2019

80% of marketers say video has increased dwell time on their website. 10% said video blogs. For example, you can take your top blog post and turn it into an explainer video, like this one from Mint : Video marketing revenue statistics: Marketers who use video grow revenue 49% faster than non-video users.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

NOVEMBER 14, 2023

Eric Siu uses GPT-4 to create blog posts and other marketing content: Midjourney: Midjourney is a tool that can generate images from text descriptions. This neat little tool not only saves you time but also opens up a world of possibilities for repurposing your audio content into blog articles, social media posts, and more.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Automation Automation 52

ConvertKit

AUGUST 3, 2020

Then, one Sunday morning, his preacher said she wanted to start a blog for their church and she just knew that there was someone in the congregation who could help her start one. He remembered that first music blog he’d started in 1997, and all that he’d learned about the budding digital world when the music industry shifted.

Digital Asset Management 98

Digital Asset Management Paid Search Agency Paper Work Management 98

seo.co

JANUARY 22, 2021

While this is the exception, rather than the rule, you will find that most of your most successful landing pages and blog posts will rank for at least more than one phrase that matches user intent. While most sites have money pages, it is rare to find 80% of the traffic coming from 20% of the pages. .

Efficiency 69

Efficiency Traffic Dwell Comparison 69

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

seo.co

DECEMBER 6, 2021

In email marketing, landing pages, social media, and content marketing. If a web page consistently attracts engagement and longer dwell times for a certain keyword, Google assumes that visitors are deriving value from it. Copywriters and advertisers alike employ them to drive traffic, conversions, and ultimately sales.

SEO 98

SEO Dwell Burn Rate Top of Funnel 98

Single Grain

AUGUST 28, 2019

But you need to go beyond the 1,890-word blog post thinking. That’s where power pages come in. A power page is a page that is strategically designed to rank on page 1 of Google. There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Vidyard

OCTOBER 27, 2019

We made a video version of this blog so you can do precisely that! Landing Pages 1.3 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Lastly, make sure your video pushes people to take your landing page’s desired action.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Landing Pages 1.3 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO).

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Convert

MARCH 10, 2021

Whether measuring conversions for PPC campaigns, blog optimization, customer behavior, site diagnostics, funnels, or across browsers, you’ll find the reports you desire. Then, dig into each of these 5 areas to find hidden treasure: Form Optimization Blog Optimization Page Optimization Funnel Optimization Optimization for Screens and Devices.

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 94

Hubspot

JANUARY 17, 2019

we've featured co-founder Doug Kessler's SlideShares ( like this one on why marketers need to rise above the deluge of "crappy" content) time and again on this blog because he's the master of word economy. It means getting your point across concisely and not dwelling on the details when you don't have to. What is "word economy"?

Copywriting 101

Copywriting Examples Advertising Agencies Business 101

Outbrain

DECEMBER 30, 2019

You could also invest in a native auto-play ad , which lives at the end of content, such as a blog post. Amazon intended for these ads to drive traffic to product pages, an Amazon Store or a custom landing page. We’re talking significantly better results for completion rates and dwell time.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Outgrow

OCTOBER 21, 2019

Here’s an example of mint.com, whose blogging is what helped them raise their profile and bring in new business. Moreover, they can also be used as display ads to drive users to your landing pages. One of the most important aspects of SEO is dwell time. on your website keeps the user engaged and increases dwell time.

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

Parse.ly

APRIL 6, 2020

Time on page – How long visitors spend on a landing page before moving to another page on your site. Dwell time – How long a visitor spends on a page after clicking through from search engine results until they return to Google results or otherwise leave the page. Let’s dig into that more.

Analytics 52

Analytics Marketing Analytics Tools Work Management Marketing Management 52

Outgrow

SEPTEMBER 20, 2019

They’re dynamic, as opposed to static landing pages and demand interaction from the user. Having a quiz about ‘ Which Major Should I Study ’ will not only increase dwell time on your website but also increase conversions. These ads drive you to relevant landing pages that offer the required information.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75

Outgrow

DECEMBER 19, 2021

Does Blogging Help SEO? When you optimize your web pages for search engines, you increase the chances of appearing at the top of search results. But, does blogging help SEO? . Now, let’s dig into our main topic of discussion – How Does Blogging Help SEO? Does Blogging Help SEO? Blogs Can Improve Dwell Time.

SEO 40

SEO Dwell Long Tail Marketing Lead Scoring 40

Terminus

JULY 17, 2019

Take this landing page on appointment scheduling software for plumbers. At first, users can engage with different on-page elements, seeing how those exact features (and more importantly, what specific features) work: (Image Source). Did they watch a video on your landing page? Let me show you an example. .

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Single Grain

DECEMBER 20, 2023

The key components of pSEO pages are: Content Template An SEO landing page template serves as a blueprint for the automated generation of web pages at scale. It defines each page’s structure, content elements and formatting guidelines to ensure consistency and efficiency in content creation.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Hubspot

MARCH 21, 2013

If you have 5 minutes with your CEO to talk about your last campaign, should you talk about the pieces that went into it -- the landing page, the design, the webinar -- or talk about what came of it -- 300 new leads, 50 opportunities, and 2 customers (so far)? Everything from blog subscribers to email open rate to revenue pipeline.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads MQL Planning 28

Single Grain

MARCH 5, 2024

Guest Blogging: Writing articles for other reputable websites in your niche can provide backlinks and expose your content to a wider audience. Identify authoritative blogs or websites that accept guest posts and pitch them topics that align with their content and audience interest.

Lead Scoring 94

Lead Scoring Lead Ranking SEO Tips 94

Scoop.it

FEBRUARY 9, 2021

And second, it’s your chance to outperform websites publishing shorter and vague articles on their blog. As Ron Lieback, CEO at ContentMender mentioned lately, “Throughout 2020, blogs over 2,000 words dramatically outperform blogs of 1,000 words or less. “Be the Source” blog posts and content hubs.

Traffic 91

Traffic Optimization Lead Scoring Lead Ranking 91

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Websites with a low page speed are treated as lower quality. Spamming comments. Focusing on text search.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Websites with a low page speed are treated as lower quality. Spamming comments. Focusing on text search.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Websites with a low page speed are treated as lower quality. Rewriting and optimizing many of the core landing pages.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

MAY 5, 2020

The content team creates blog posts and web copy based on those keywords. 30 Ways to Come Up with Great Ideas for Your Blog Posts. When you have thousands of pages on your site, coding each one of them individually is next to impossible. They now rank for 112,660 keywords on page one of Google: Enterprise SEO Tools.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Directive Agency

JANUARY 24, 2019

So, I’ve put together a short list of 6 proven tactics you can incorporate right now to drastically reduce your bounce rate and improve conversions on your website and landing pages. Anything over 70% is disappointing for everything outside of blogs, news, events, etc. So if you’re running a blog, may that give you hope!

Click Rate 78

Click Rate Top of Funnel Marketing Analytics Tools Mobile Marketing 78