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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. Let’s review what the new regulations are, in brief.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

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Why we care about adtech: The complete guide

Martech

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. It can help marketers improve omnichannel engagement by targeting customers across many channels.

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5 Personal Branding Tips For You to Stand Out in 2024

SocialPilot

One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content. Also, you can publish branded posts on your social media channels.

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What You Can Count on in This Crazy Marketing World

Content Standard

It no longer works the way it once did, and the way it actually works has become increasingly obscure, thanks to data privacy regulations and the multi-layered automation that fuels ad placement. In 2015, Adobe and PageFair estimated that ad blockers deprived online publishers of $21.8 Focus on what you can control.

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WordPress Tutorial for Beginners

TrustRadius Marketing

I use WordPress for my personal hobby blog, but I have also used it to build marketing sites and eCommerce sites. When to Use WordPress Hosting Services and Domains WordPress Themes Dashboard Jetpack Posts Media Library Pages Comments Feedback Appearance Customize Menus Theme Editor Plugins Users Settings. Table of Contents.

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The Third-Party Cookie Workaround: Investing in First-Party Data

Digilant

We’re here to assure you that the news isn’t all grim In the face of this challenge, some publishers and DSPs are working on their respective identity solutions to replace third-party cookies. First-party cookies are created and stored by the host domain of the website the consumer is visiting. What are the benefits?