Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Expert Tip: A great way to build authentic relationships with analysts is to participate in their advisory programs, events and conferences, and schedule analyst briefings. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Outreach

MAY 24, 2019

This year, the Data Scientists' paper titled, “ An Evaluation of Transfer Learning for Classifying Sales Engagement Emails at Large Scale ,” and which was co-authored by Yong, Pavel Dmitriev, Yifei Huang, Andrew Brooks and Li Dong, was the only one accepted from our industry. Q: What did the HPML crowd think of the paper and presentation?

Outreach 80

Outreach Wikipedia Paper Training 80

Chris Koch

MARCH 26, 2010

Creating content such as blogs is hard. If your star SMEs are struggling to come up with ideas for starting a blog or for keeping one going, start thinking of yourself as a reporter. Very few writers are able to get their best thoughts out on paper without some help. It’s no surprise. Interview them. These people are your beat.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Hubspot

JULY 30, 2020

In this blog, we'll take a look at why technical marketing is so important, as well as the skills necessary to successfully implement it as part of your wider marketing strategy. Consider technical readouts, product demos, user manuals, setup checklists, training materials, or online courses. Training skills. Big picture view.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

nDash

FEBRUARY 23, 2022

In the content arena, I write blog posts, long-form articles, white papers, and case studies. I’m currently training through American Writers and Artists International to expand my copy chops. I started freelance writing in 2011 and never looked back. Next up, PPC ads and direct response emails! Ruth White.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Talk about your training programs, workshops, conferences, and certifications — and how they’re helping employees grow their careers.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Litmus

OCTOBER 22, 2020

In this blog post, we interview Sam Beddoes, Senior Designer at Action Rocket , and take a peek behind their Visual Visionary Award winning entry. Both circumstances end up the same way: us sitting down as a small team with a pen and paper and coming up with different concepts to present to the client before we even crack open Photoshop.

Budget Programs 60

Budget Programs Training Design Conference 60

Contently

OCTOBER 10, 2016

In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. I spent that first month crafting a fresh content strategy while keeping the train running. It’s used at damn near every marketing conference. Pro tip: Work remotely from Tel Aviv. You can sleep in until 11 a.m.,

Cost Per Click 60

Cost Per Click CPC Paid Search Agency Newsletter 60

ViewPoint

JUNE 4, 2013

You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. Since the economic downturn we recognize that companies have cut back on training for salespeople. So a lot going on!

Ideal Customer Profiles 120

Ideal Customer Profiles Training Thought Leadership Bandwidth 120

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JANUARY 30, 2020

Guest blogging is another excellent way to get in front of a new audience. Blogging can be done more frequently than email marketing. When it comes to white papers and case studies, gate your content to generate new leads. Today, conference organizers are seeking presentations delivered by multiple speakers.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

SalesIntel

DECEMBER 6, 2023

These tools offer functionalities such as content management, training modules, sales collateral creation, analytics, and seamless integration with CRM systems. As a result, businesses are preferring video conferences for running online meetings to demo and/or share their offerings.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

CoSchedule

SEPTEMBER 21, 2022

Physical document (chart paper or whiteboard). Physical Board Or Paper Of Some Kind. A calendar software makes up for all shortcomings of paper and spreadsheet calendars, offering a streamlined workflow in one place; no extra apps are needed. Industry events or annual conferences your business always participates in or attends.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. Schedule lunch & learns, training sessions, or demos, whatever you can do to help your team members understand the value of your new premier partner. . Co-Marketing and Co-Hosting .

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

ANNUITAS

MARCH 10, 2015

This post first ran on the Type A Communications blog September 30, 2014. In a paper from The Conference Board titled “ Performance Anxiety,” author Vadim Lieberman talks about how the statistic of job security misleads companies. How do they train for their positions? And that’s what paralyzes marketers.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

SpotMe Blog

MAY 31, 2023

Congresses, medical standalones, cycle meetings, speaker training, town halls – the possibilities for in-person events are endless in the pharmaceutical industry. The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events.

Planning 52

Planning Personalization Work Management Best Practices 52

Televerde

MARCH 25, 2020

Sure, we’re at home with our families, counting toilet paper rolls and planning out grocery store runs, but my colleagues and I are anything but distant. Doing all of this while trying to keep the noise level at a minimum because dad is on a conference call takes some finesse. It helps if you’re grounded in purpose.

Paper 65

Paper Conference Impressions Training 65

Biznology

APRIL 10, 2014

When the Associated Press told editors at the American Copy Editors Society conference that it was removing the distinction between “more than” and “over” from its style guidelines, there was an audible gasp in the room. ” Fortunately for journalists, there’s a wealth of digital marketing education on blogs like this one.

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

APRIL 9, 2018

Run through your high performing blog posts to find topics that could be good candidates for videos. Of course, you can and should use existing research or blog structures to get your script started. With the words on paper and art direction generally set, we move on to production. Music, editing software, training.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

WriteSpark

AUGUST 19, 2008

White Papers. « Technology PR Sessions at 2008 PRSA Conference | Main. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Hinge Marketing

OCTOBER 1, 2015

The simple fact that a SME from your firm has been selected to speak at an industry conference or training helps position them (and your firm) as a thought leader or Visible Expert. Consider repurposing your speech and promoting it via: Blog posts. White papers. Ask to advertise your firm in conference collateral.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Hubspot

JANUARY 27, 2020

And it's rampant in our internal meetings, blog posts, and presentations.". I go out of my way to highlight those experiences in long-form stories to the readers on my blog, because it's important to illustrate that the path to achieving meaningful results will be filled with missteps and lessons to be learned along the way.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

SEPTEMBER 27, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Buzz Marketing for Technology

JUNE 27, 2008

News & Blogs. White Papers. Pick a blog category. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 And don’t think that Horvitz is just resting and waiting for this conference. Think customers: The 1to1 Blog. in Downloads. in Reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. White Horse does more chunky content like white papers and Webinars. Five blogs posts per week are better than three. Five blogs posts per week are better than three. If you can’t do two, kill the blog.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 131

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Why not use it to increase even more the membership base? United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

Appirio’s Dreamforce Central Blog has been keeping attendees in the know. Speaking of Appirio, their booth is one of the best places to get swag at the conference. And get training for $100 off the regular price. and RSS feeds to create a daily Dreamforce paper. The best place to hear about Dreamforce is from Dreamforce.

Jigsaw 48

Jigsaw Peer-to-peer InsideView Salesforce.com 48

The Effective Marketer

APRIL 29, 2009

Online training : an instructor sharing PowerPoint slides, maybe sharing the desktop screen and using arrows, circles, and other annotation tools to illustrate a point. OK, before you tell me that training and tech support are not part of the traditional definition of webinar, please bear with me for a moment and I’ll explain it in time.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100