Launch Marketing

APRIL 8, 2022

Today’s buyers are more often seeking peer advice when making purchasing decisions. Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. So, what are creative ways to change up and elevate your B2B public relations tactics?

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Alternative: Research prospects before you contact them.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Onalytica B2B

MAY 29, 2018

I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Biznology

JULY 7, 2020

Reach your business contacts when they are working at home. Reach your business contacts when they are working at home. Not only will you gain unexpected insights, but you will also expand your breadth of communications options. What’s to be done? But now—we need workarounds. Do some competitive sleuthing in the expo hall.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Salesforce Marketing Cloud

JUNE 28, 2023

The power of the Trailblazer Community and the skills I learned on Trailhead , Salesforce’s free online learning platform, have been with me every step of the way. To thrive, you also need to “show out”—fully participate, give it your all, and immerse yourself in Trailhead and the Trailblazer Community.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Salesforce Marketing Cloud

MAY 26, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Salesforce Fundamentals is a guided program with weekly Trailhead assignments and a weekly classroom session taught by volunteers in the Trailblazer Community. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Communities Training Fulfillment 98

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ). We know B2B decision makers are using social media to inform their buying decisions.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Salesforce Marketing Cloud

JULY 1, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Popular Trailhead badges to get you started.

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Schubert B2B

SEPTEMBER 29, 2023

social media, community boards, podcasts, etc.). In short, it lets people learn about your offerings anonymously using content like: podcast blogs social media content, and live events to aid independent research. Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. The place your company posts…. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Salesforce Marketing Cloud

FEBRUARY 8, 2022

In-person classroom learning, with peers and instructors all together in one physical space, is now rare. In-person classroom learning, with peers and instructors all together in one physical space, is now rare. The world of learning looks a lot different than it did a few years ago. A new world for learning. FIND OUT MORE.

Peer-to-peer 97

Peer-to-peer Tips Class Validation 97

Heinz Marketing

DECEMBER 20, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can even ask Siri, Alexa and Google! Matt: All right.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

Salesforce Marketing Cloud

FEBRUARY 1, 2022

Whether B2B or B2C, organizations across every industry have had to pivot and find new ways to be successful in this rapidly changing and increasingly remote workforce. And the Customer 360 is at the center of it all. Trailhead Module: Trailhead for Companies. Use Trailhead to develop a culture of learning at your company. TAKE ME TO TRAILHEAD.

Peer-to-peer 97

Peer-to-peer Class Paid Search Agency Validation 97

Salesforce Marketing Cloud

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. Pipeline is the glue between the marketing and sales departments. It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. Watch the video.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Salesforce Marketing Cloud

FEBRUARY 25, 2022

As a Salesforce Certified Administrator and Principal Instructor, I teach a lot of security-related classes, including the Essentials for New Lightning Experience Administrators class. Salesforce Security is one of my favorite things to teach, but I know it can be challenging to learn. Security is key—literally and figuratively!

Lock-In 98

Lock-In Ideal Customer Profiles Class Peer-to-peer 98

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? Even though disciplines like medical sales may need a degree, there are many other sales jobs that don't require one,” says Doug Brown, CEO of Sales Strategies.

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

Salesforce Marketing Cloud

NOVEMBER 3, 2021

It’s our mission to empower all Trailblazers with the tools you need to build dynamic careers, companies, and communities. It’s our mission to empower all Trailblazers with the tools you need to build dynamic careers, companies, and communities. million new jobs by 2026. Introducing the Sales Career Path. SIGN UP FOR FREE.

Ad Building 52

Ad Building Peer-to-peer Cold Calling Communities 52

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. All of your lead and deal contact information is managed in one database which can help with social selling automation and time-saving. EveryoneSocial

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Exo B2B

AUGUST 11, 2021

The best known and cited ad nauseam is obviously CMI’s “B2B Content Marketing: Benchmarks, Budgets, and Trends” Like many of its peers, it surveys marketers on uses and practices every year. In second at CMI, we find email at 87% and in third, we have amalgamated websites and blogs for up to 86%. Comparaisons.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? And how can you ensure your efforts are as effective as possible? And how can you ensure your efforts are as effective as possible? What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Post: Blogs and educating the eflective practitioner. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals. Blogs can act as the â??glueâ?? Blogs and educating the eflective practitioner.

Education 100

Education DMCA Wiki Peer-to-peer 100

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Little to no cost There are very few upfront costs to this strategy.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

BenchmarkONE

FEBRUARY 1, 2023

SBA loans : These fall under two types – community programs, which loan you up to $250,000, or micro-loans, which can furnish you with $50,000. As you grow and start looking for space, think about joining incubator and accelerator hubs in your city, to get access to communal offices and boardrooms to meet with your clients.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

BuzzSumo

APRIL 14, 2019

Greater Engagement and Community on Social Media. Mari Smith, one of our favorite Facebook experts, is a master of community engagement. Moving people from passivity to partnership is a lot easier to do when you have their permission to contact them. Website traffic is an obvious example. The pendulum is swinging back.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Here are five must-haves for every B2B website. .

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Hubspot

FEBRUARY 13, 2023

As you meet different people, you're building a long list of contacts that can help you advance in your career or grow your business. Regularly attending professional events and communicating with thought leaders online increases your visibility. Business networking can open up doors. You’ll have increased access to job opportunities.

Tips 55

Tips Work Management Business Marketing Management 55

Influitive

MAY 12, 2016

Account-based marketing relies on ‘surrounding’ contacts with content and experiences,” says Joe Chernov , VP of Marketing at InsightSquared. In this blog, we’ll outline how advocate marketing can improve your ABM strategy and how you can start using these complementary strategies together ASAP.

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100

Biznology

DECEMBER 11, 2014

This new blog posts series offers a number of tips and ideas for executives and leaders in general on how to be effective in their use of an internal social business platform, even with very limited time every day. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120