The 3 Golden Rules of Peer-to-Peer Social Sharing

Modern B2B Marketing

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Trending Sources

The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Modern B2B Marketing

I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.

15 Ideas to Jump Start a Blockchain Blog  

What Works - What Doesn't

Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right. What changes to laws and contract terms will individuals and companies need to safely rely on blockchain transactions?

How Video is Reviving Culture for Remote Employees

Vidyard

Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive. Blog Employee Communications

7 Must-Read Blogs to Inspire Your Fundraising Efforts

Hubspot

Now, what if you applied that to your fundraising? What if you tried to get just a bit better across things like retention, acquisition, brand awareness, customer support, communications, etc.? 7 Blogs Fundraisers Should Follow in 2014. Why are bad habits so hard to break?

11 Simple Ways to Improve Your Internal Communication with Video

Vidyard

For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. But does it ever compare to face-to-face interaction? to document the entire thing. Want to learn more on this?

SMS 57

Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.

Video & Marketing Automation: One Marketer’s Tale

Sharpspring

People want to consume video, and we need to meet them there when we’re promoting our marketing automation platform. I had cut my teeth on video marketing in a previous role where I had the comfort of an in-house videographer and a long runway to deliver.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Why does this matter to you?

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions

Hubspot

Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. It’s time to embrace this feature!

How to Run a Successful Time-Based Crowdfunding Campaign

Hubspot

We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.

Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Modern B2B Marketing

Jon sets the stage by saying that before there was information scarcity (the buyer had to get most of their information from sales), now with the explosion of the internet there is information abundance. Authentic: Do research to find the authentic story that a market segment wants to hear.

5 Ways Your B2B Marketing Automation is Failing

Modern Marketing

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company.

5 Things to Include in Your Brand’s Content Guidelines

Modern B2B Marketing

They looked like weeds to me. No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. It’s easier than ever to create content.

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Modern B2B Marketing

By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

WOM 49

5 Essential Functions for Every B2B Website

Biznology

To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.”

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. There were some terrific responses and I’ll share them over the course of two blogs.

6 Ways to Make Social Measurable

Modern B2B Marketing

Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. This is where you really start to see results.

Why Advocates Should Be Part Of The Modern Marketer’s Strategy

Modern Marketing

Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. On your way to dinner, you probably compared restaurant reviews on Yelp. The most powerful way to tackle this problem is through advocate marketing.

[Video] 3 Types of Mobile Messages Marketers Must Know

Modern B2B Marketing

Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices.

SMS 43

Fintech 2015: Top 100 Influencers and Brands

Onalytica B2B

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time.

Social Business Q&A: 10 Questions with Augie Ray

Modern Marketing

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. In 2008, the challenge was getting companies to even take social media seriously.

Media 37

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics.

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

Marketing Insider Group

And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ).

Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns

Modern B2B Marketing

As The Social Enterprise continues to be a key theme for this year’s Dreamforce, marketers are flocking to sessions that provide best practices for how to make every campaign a social success. Create killer content to go out and amplify your reach.

Social Buyerology: Listening to the Social Buyer

Tony Zambito

  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    Only then will insights be listened to and responded to. Image via Wikipedia.

Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.

P2P 74

10 LinkedIn Groups Every Entrepreneur Should Follow

Hubspot

Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started. In other words, “no blogs, articles or promotions.” Extra Credit: Want to understand prices?

Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?

Content Standard

Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience.

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

I once went to a marketing conference. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Now, I like to strut around the office poofy-chested and pretend I came up with it.

P2P 40

What the Story of Bitcoin Can Teach Financial Marketers

Content Standard

Imagine for a moment a world in which programmers plot to overthrow the world economy. In this world, your tech-savvy and curious neighbor becomes a millionaire overnight, only to lose it all again months later. The Satoshi paper can be a bit of a bear to read for a lot of folks.

21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? 3) On average, companies respond to only 30% of social media fans' feedback.

Stats 59

10 Businesses With Enviable Company Cultures

Hubspot

Free beer and foosball tables serve as a nice addition to any office, but do they really have an impact on employee engagement? For one, companies are working harder than ever to attract the best of the best talent. He’s quoted as saying, “To win in the marketplace.

The Most Important Tool in Every Nonprofit's Fundraising Toolbox

Hubspot

The list of ways we connect with donors and the list of methods we use to raise funds for our missions is growing. However, with more options come more opportunities to follow the "shiny object" or the fundraising "flavor of the month.”

Architecture Marketing: 5 Tools to Measure Success

Hinge Marketing

But it’s important to measure the success of your strategy to make sure your architecture firm is connecting with prospects and driving new business opportunities. As long as your data is portable, you will be able to migrate or update systems down the road as you grow.

8 Tips for Giving Great Peer Feedback

Hubspot

After presenting her with the organic, gluten-free food that I'd spent arguably too much money on, she refused to eat it. Does she even care that I consulted blogs and veterinarians about the best diet to put her on? 8 Tips for Giving Great Peer Feedback.

B2B Websites: How To Generate More Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? While this may be surprising to many in the B2B marketing world, it’s true. Many companies have had successful business momentum and reputations to carry them along for years.

Email bankruptcy and internal social networking

Biznology

You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. That’s not to say that email is good either. Credit: Wikipedia.