Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. And we already had taxis and hotels and movies and bicycles. If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

SpotMe Blog

AUGUST 25, 2022

That’s why we’ve created this hybrid event planning guide with a 6-month plan to help you get the best of two event worlds: in-person + virtual = hybrid. What they’re best for. Marketing events with various participant tiers. What they’re best for. Marketing content that can be reused. What they’re best for.

Planning 98

Planning Practices Budget Programs Work Management 98

Ledger Bennett

JANUARY 26, 2020

Broadly speaking, revenue management is data-driven strategy meant to predict and inform the best times and ways to maximize revenue generation based on customer behaviors. And because of that, it’s often thought to be a consideration consigned to the hospitality industry which includes hotels and resorts, which is true to an extent.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Heinz Marketing

SEPTEMBER 26, 2019

By Matt Heinz, President of Heinz Marketing. It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. Number of unread emails right now? I usually start with email. What is your email management strategy?

CMO 62

CMO Work Management Allocation Peer-to-peer 62

ConvertKit

DECEMBER 8, 2021

Befriending the hotel concierge. Here are some popular jobs VAs help creators with: Email marketing : Consider enlisting the help of a VA to write email newsletters , nurture sales leads, schedule your newsletter, or draft up new email sequences. My number-one secret to a good vacation? What is a virtual assistant?

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Webbiquity

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. A-list blogs such as TechCrunch and Mashable can get hundreds of news releases and pitches each day. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!

Blogger 100

Blogger Practices PR Outreach 100

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. Blog testimonials/reviews. The best way to leverage this phenomenon of social proof is with customer testimonials. You can add them to your website, embed them in blog posts, reshare them on social media, and much more.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Outgrow

JANUARY 22, 2023

What is lead nurturing and what are some tried and tested ideas that would work for you – this is what we are going to cover in this blog. What is lead nurturing and what are some tried and tested ideas that would work for you – this is what we are going to cover in this blog. In short, you’d need a lead nurturing strategy!

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Hubspot

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. there's more. 1) Topic Workflows.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

seo.co

OCTOBER 20, 2021

It’s one of the reasons that startup SEO & digital marketing can be so difficult. Business A is using Google best practices and following all the rules to build traffic organically. It only makes sense that a website about hotel would have relevant links from websites that are about hotels or similar.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

TrustRadius Marketing

APRIL 8, 2020

In this post, we walk through the answers to two important questions to ask when looking for a new web conferencing software : what factors you should consider before investing in a web conferencing platform, and which enterprise web conferencing products are recommended for large meetings. . Factors to Consider for Web Conferencing Software.

Enterprise Management 116

Enterprise Management Work Management Skype Video Marketing 116

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! image via me.me. Cloud-based.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! image via me.me. Cloud-based.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Golden Spiral

DECEMBER 21, 2018

Marketing costs time, money, and resources. Every marketing move comes with risk. There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. Do you have a written marketing plan? Every good marketing plan is tied to key performance indicators (KPIs).

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Unbounce

MAY 19, 2020

Brick and mortar retailers, restaurants, and hotels—just to name a few impacted sectors—are hurting from a stretch of time without customers. As a marketer, there’s never been a better time to stretch your empathy muscle: you’re going to need it. We, the marketing community, constantly harp on the importance of being empathetic.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Heinz Marketing

FEBRUARY 8, 2018

By Matt Heinz, President of Heinz Marketing. For some time we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders answering “How I Work” questions ( starting with my own answers). Number of unread emails right now? In my home office, it’s check and respond to email.

Work Management 87

Work Management Paper Marketing Management Paid Search Agency 87

Hubspot

MARCH 23, 2020

For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I also need blog names, formatted-correctly, and blogger names, spelled right, and I need to make sure the blog is current, and active. And I need a lot of them.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Moz

OCTOBER 18, 2020

But what do these new trends mean for the ways businesses market themselves online? 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. For more local insights, download our State of Local SEO Industry Report.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Heinz Marketing

MARCH 1, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Trigger Marketing 118

Trigger Marketing Intent Signal B2B Sales CMO 118

Hubspot

DECEMBER 8, 2017

The Best Mobile Sales Apps for Salespeople. But besides company software, salespeople can also download productivity, educational, travel, sales tools , and other just plain useful apps for work to optimize their time away from their desks. Best Mobile Apps for Sales Reps. But what if they leave them at the hotel?

Ideal Customer Profiles 101

Ideal Customer Profiles Hubspot Mobile Marketing Pricing 101

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

TrustRadius Marketing

OCTOBER 25, 2019

He is the Marketing Operations Manager at Simpleview. Nate purchases, implements and integrates various marketing technology tools that ultimately result in lead generation. He has written several in-depth reviews of marketing and travel software. Today’s Community Contributor is Nate Casimiro. The Forces Behind Tourism.

Digital Asset Management 40

Digital Asset Management Marketing Automation Services Work Management Marketing Management 40

Lead Liaison

MARCH 8, 2018

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. Hotels, restaurants, nail salons, etc. Prepare your Booth. Lead Capture. Lead Capture.

Work Management 48

Work Management Marketing Management Lead Liaison Lead Ranking 48

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. million followers on Twitter? population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Listen Now.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Terms and Conditions 119

Adobe Experience Cloud Blog

JUNE 26, 2015

Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern.

Work Management 48

Work Management Marketing Proposals Marketing Management Thought Leadership 48

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Thinking about a major #marketing change? Click To Tweet.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Convince & Convert

JULY 22, 2016

As customer experience gains greater and greater influence on business success, marketers need to be ready. Kate: Hey, everyone, welcome to Talk Digital to Me, conversations about marketing and customer service with the pros at Convince & Convert. Daniel’s here to share his tips for how businesses can prepare.

Ideal Customer Profiles 79

Ideal Customer Profiles Work Management Consulting Marketing Management 79

Optinmonster

OCTOBER 11, 2019

Whether you’re an individual influencer or a business, we’ll show you the best ways to start making money on Instagram before you get to the 10,000 follower mark. If you’re advertising antivirus software but your account is all about hiking, your post won’t get as much engagement. Let’s dive in!

eCommerce 42

eCommerce Advertising Agencies Social Media Advertorials 42