Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. This is where AI prompts can be incredibly useful.

Sales Management 90

Sales Management ROI Planning Work Management 90

SmartBug Media

DECEMBER 7, 2023

This blog was co-authored by fellow SmartBug Rebekah Goode. Marketing leaders who use AI can achieve real results. But let’s be honest, you get out of AI what you put in. You’ve got to create the right ChatGPT prompts to get to the good stuff. Prompt engineering takes skill. That’s easier said than done.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Conversica

MAY 31, 2021

Conversational AI offers two primary benefits for businesses: personalization and scalability. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. Use Cases for Conversational AI Across Industries. But enough speaking in generalities.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Lead Forensics

FEBRUARY 28, 2024

This blog unlocks the secrets: Powerful prompts to tailor your sales process for maximum impact. Head-to-head comparison of how these chatbots can transform your sales approach. Sales Prospecting Prompts: Initial Outreach Prompt example: “You are a Sales Representative.

Cold Calling 52

Cold Calling Transparency Comparison Marketing Management 52

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Conversica

MAY 7, 2021

To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success. By taking a holistic approach to revenue generation, a CRO can motivate and enable each team to do their best. This is where AI can make a big difference.

Marketing AI 92

Marketing AI Generation Sales Qualified Leads Outreach 92

chiefmartech

JANUARY 1, 2024

Growing complexity as a constant for two decades For the 16 years that I’ve been covering martech on this blog, martech has been strictly increasing in complexity. Yet even the best were swimming against the tide. Welcome to 2024! I expect this will be a transformative year in martech. Can I get a hallelujiah ?)

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Conversica

APRIL 28, 2021

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. A Brief History of Conversational AI.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Vision6

JANUARY 14, 2024

Welcome to the era of AI marketing- the missing link in your marketing strategies. AI has the potential to help your business revolutionise the way you connect with your audience. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Brands of all sizes are using AI and automation to streamline tedious processes, personalize emails, and form better relationships with their customers. Send emails your subscribers will love Give readers what they want and deliver great results for your business with these 50 email best practices. That’s all a thing of the past.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Conversica

APRIL 9, 2021

It wasn’t that long ago that artificial intelligence (AI) was viewed as science fiction. Today, most people interact with an AI without even realizing it—through apps, predictive software, analytics tools, and more. In fact, AI is becoming so commonplace that it’s often invisible. What Is Conversational AI?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

SocialPilot

FEBRUARY 26, 2024

Instead, it highlights the collaborative potential of humans and AI. When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Conversica

JUNE 9, 2021

Here’s how AI Assistants improve website chat, boost engagement, and drive visitor actions. Here’s how AI Assistants improve website chat, boost engagement, and drive visitor actions. AI-Powered Website Chat for Marketing, Sales, and Customer Success. This means dialogue feels more real and authentic than a chatbot.

Marketing AI 71

Marketing AI Marketing Websites SMS eCommerce 71

Marketing Graham

SEPTEMBER 18, 2023

As usual, there’s a lot of hype within marketing about the use of AI. One of the more popular uses is for copywriting – and there’s an AI copywriting AI tool that’s right for you. First, let’s look at the pros that I’ve found using an AI copywriting tool like ChatGPT.

Marketing AI 52

Marketing AI Copywriting Tools Lead Scoring 52

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 114

Analytics Enterprise Management Work Management Business 114

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?” So what’s the right balance?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. AI will advance your career if you understand where and how to apply it.

Marketing AI 98

Marketing AI Marketing Analytics Tools Generation Planning 98

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Give context.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

seo.co

AUGUST 14, 2023

Artificial Intelligence (AI) has been making the rounds in various blogs thanks to the fairly recent launch of ChatGPT. AI seems to be everywhere, and there’s no doubt it has massive potential to boost your digital marketing game. If they start using AI, do small business owners even stand a chance? The answer is yes.

Marketing AI 52

Marketing AI Budget Programs Marketing Budget Business 52

Exo B2B

JANUARY 23, 2024

Which social network offers the best value? Back to my status on LinkedIn, it identified which organic social networking platforms offer the best value for organizations. In terms of usage over the last 12 months (2023), short blog posts come first at 94% and long ones fourth at 71%. Videos come second at 84%.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Marketing AI 77

Marketing AI Lead Ranking Hubspot User-Generated Content 77

xiQ

OCTOBER 17, 2023

Welcome to Sales in 2023! In today’s competitive business landscape, the key to successful sales and marketing lies in understanding the mindset of your buyers. This visual connection is a game-changer in the world of sales, providing a snapshot of how well your personality aligns with that of your prospective client.

Personalization 62

Personalization Barriers Trust Marketing Trigger Marketing 62

Conversica

JANUARY 22, 2021

How collaborative is the relationship between your Marketing and Sales teams? Marketing assumes Sales isn’t following up with leads fast enough or often enough, and Sales thinks Marketing is sending over bad leads or too few leads. Without insight, Marketing and Sales leaders are left in the dark. Why the Misalignment?

Effectiveness 52

Effectiveness Lead Ranking Sales Qualified Leads Lead Scoring 52

Conversica

DECEMBER 29, 2021

For Marketing and Sales teams, this means adopting a digital-first approach that emphasizes personalized interactions on the customer’s time. AI Will Help Address Talent Shortages. For example, Marketing and Sales teams ought to consider Conversational AI solutions to automate personalized outreach over email, SMS, and website chat.

Privacy 52

Privacy Marketing Management SMS Digital Transformation 52

Conversica

FEBRUARY 12, 2021

We all know the story—Marketing generates leads, Sales follows up those leads in an attempt to gauge interest, answer questions, and convert them. The more effective a Sales team is in these factors, the more successful the team is likely to be. At Conversica, we refer to the factors contributing to Sales effectiveness as “the 4Ps.”

Effectiveness 52

Effectiveness CAN-SPAM Sales Cycle Sales Qualified Leads 52

Conversica

SEPTEMBER 30, 2022

We’ve discussed how AI powers technology for marketing automation, customer service communication, and personalization. Now it’s time to double-click into the systems that empower AI to behave as human-like as possible. A Conversational User Interface (CUI) is an overarching system that fuels AI.

Marketing AI 90

Marketing AI Conversion Work Management Marketing Automation Services 90

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SalesGrape

NOVEMBER 5, 2023

Chatbots are computer programs designed to simulate human conversation through artificial intelligence (AI). They can interact with users in real-time, providing instant responses to queries and guiding them through various stages of the sales funnel. One such innovation that has gained significant traction is the use of chatbots.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. Take transcript snippets and write blogs around the topic. It’s like something magic happens in January—et voilà, the market is forever changed. So, what’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Conversica

SEPTEMBER 11, 2020

For example, Marketing and Sales teams chase leads they assume are the most likely to convert, leaving potentially hot leads behind. By utilizing artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) technologies in concert, organizations streamline processes and create more efficient workforces.

Marketing AI 52

Marketing AI Ad Building Top of Funnel Work Management 52

InsightSquared

APRIL 30, 2020

Every sales organization is experiencing a new level of sales uncertainty in this current climate. While we can all hope for a silver-bullet solution to arrive, the best remedy right now is actually within our grasps right now. Utilize AI and Machine Learning. Check out our blog solutions offering.

Correlation 156

Correlation Automation Activities Organic Leads 156

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Conversica

MAY 22, 2020

In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success. For those who missed the event or just want a refresher, this blog post summarizes a few of the talking points from that case study presentation. But what does that actually look like in practice?

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Conversica

APRIL 26, 2020

Many organizations are forced to stop all discretionary spending, freeze hiring indefinitely, demonstrate a strong return on investment from reduced marketing dollars, and choose how to best target essential and nonessential industries. But for these two groups to relate to one another effectively, it’s best if these expectations match up.

Marketing AI 91

Marketing AI B2B Thought Leadership B2B Sales Organic Leads 91