Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. The second bug trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy. My 2022 Marketing Predictions.

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FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

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Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. It doesn’t have to be complicated.

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Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

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Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

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ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. This trend shows no signs of stopping, especially with the massive traction AI is getting. Pioneering tech and software companies experience cutthroat competition.

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Rev

SEPTEMBER 13, 2023

You’ll be able to by the end of reading this blog post. We’ll also show you how AI technology is changing the customer expansion game and making this revenue growth strategy a more effective and predictable task for SaaS companies. Why is customer expansion important for SaaS companies?

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Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

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Webbiquity

JUNE 13, 2023

Consider opting for tech stacks like: Dynamic pricing tools Smart site search AI-powered intuitive bots Product recommendation engine Analytics tools Marketing automation software Protecting customer data from cyber attacks is vitally important. A new consumer may try out your product at first on an impulse buy. Personalization can help.

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Conversica

JANUARY 19, 2021

There’s a lot to consider when shopping for Software-as-a-Service (SaaS). Namely, when flexibility and customization directly contradict the value and strength of a solution like Conversational AI. The same thing can be said for Conversational AI. Not All Flexibilities Are Equal. Consider the body of an athlete.

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Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. What are AI writing prompts?

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Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. In this edition, we speak with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco.

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Conversica

JANUARY 11, 2021

Our Alliances Team: Announced our SugarCRM Integration , worked with Product Marketing and Engineering to launch our Fundraising AI Assistant , and fostered a number of new partnerships. The acceleration of a digital-first world will continue this year and we are ready to help our customers face it head-on with Conversational AI.

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Conversica

SEPTEMBER 8, 2020

Jobvite is a SaaS company that has undergone a transformation from an SMB-focus to a MM/ENT-focus business model, similar to what we are now doing at Conversica. Most recently, Mark worked for Apptio, a provider of SaaS-based Technology Business Management solutions for managing businesses in the IT field. billion.

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Unbounce

JANUARY 13, 2022

To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. According to Twilio , COVID-19 accelerated companies’ digital communications strategies by six years. Thanks for the lessons, 2021. Here’s how we’ll use ‘em in 2022. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. Source: Jigsaw.

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Conversica

OCTOBER 30, 2020

Intelligent Virtual Assistants (IVAs) are AI-powered, SaaS-based software applications that serve as virtual team members. Communication is paramount right now, and AI-powered Member Engagement Assistants make it easy to inform members and contacts about what they need to know to stay safe and ease any concerns.

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Kevin Indig

SEPTEMBER 26, 2023

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. AI-driven insights on Audience, Format, Author Perspective, and more. SaaS companies grow differently than online retailers.

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Martech

SEPTEMBER 29, 2023

You can craft copy and design changes using their AI tool, and make personalized landing pages and emails customized to what’s known about the visitor. AI to the rescue, in the form of Albert , a tool that enables digital advertising across the board. And it supports the data needs of the entire firm, from manufacturing to finance.

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Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Martech

DECEMBER 26, 2023

Cooperation between direct reps and partners In the SaaS business, customer retention rates are higher when a partner is involved throughout the customer journey, from discovery to post-sale. These ideas are organized into three categories: strategies, tools and tactics. Each has its own target audience expertise and product preferences.

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Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Animalz blog

JANUARY 23, 2023

AI is a force multiplier for great writers. Here’s why and how you should integrate AI writing tools into your content marketing. The Content Cyborg There are two inputs you can have in your content — human and AI. The Content Cyborg There are two inputs you can have in your content — human and AI.

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ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s why user feedback is crucial. Align with user needs.

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ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s why user feedback is crucial. Align with user needs.

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Effectiveness Marketing & Strategy Content Microsite 52

Metadata

APRIL 9, 2024

Because the customer journey at almost every SaaS company looks something like this: I’m generalizing quite a bit, but those are the broad strokes. Eventually its our vision to make every b2b marketing org a profit unit in the company, powered by our optimizer AI. But let me back up. My name is Logan Neveaue. Demand generation.

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Optinmonster

SEPTEMBER 11, 2023

He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. Back in January, we had decided to build OptinMonster as a Software-as-a-Service (SaaS) product. Honestly, it feels surreal typing this out.

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Metadata

MARCH 1, 2022

This is where AI can be a super-power for marketers. AI can easily automate so many technical, mundane, and repetitive tasks in marketing, just like it does in our personal lives. Ever heard of a B2B SaaS company doing a press conference? So why aren’t B2B marketers already using AI to do manual and repetitive work?

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MKT1

JULY 13, 2023

This newsletter is divided into 2 parts to show the importance of adapting to changing marketing trends and tools: Part 1: An overview of a project created by Anrok that shows how modern marketers can use the latest no code, automation, and AI tools to add value and drive growth.

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FMG Suite

MARCH 7, 2023

March 7, 2023 – FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today announced the launch of a new AI-powered content personalization engine for social media content. SAN DIEGO, Calif., It’s a very exciting time! It’s a very exciting time!”

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ClickZ

JULY 2, 2020

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.

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nDash

SEPTEMBER 21, 2021

If your EdTech brand is in need of new blog posts, whitepapers, social media content, or marketing copy, read on for nDash’s six top writers. Melody is a talented EdTech content marketer with experience in SaaS, fintech, and legal tech writing. Contact her for blogs, thought leadership pieces, case studies, and white papers.

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NetLine

OCTOBER 2, 2023

Through a combination of first-party data and artificial intelligence (AI) powered predictive analytics, content is tailored based on each user’s propensity to convert. Content personalization marketing caters to all touch points throughout the customer experience journey. The adaptability of dynamic content makes it highly personalized.

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Marketing AI Personalization Marketing Management Paid Search Agency 52

Outgrow

MAY 8, 2023

Welcome to the Marketer Of The Month blog! Marketing AI-based tools in different climates: benefits and challenges 3. Unbounce’s evolution and the role of AI and machine learning in its current products 5. We recently interviewed Jess Petrella for our monthly podcast – ‘ Marketer of the Month ’! The Rapid Fire Round!

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FunnelEnvy

NOVEMBER 27, 2023

For lower-cost purchases with minimal risk, like a SaaS subscription, the funnel is relatively short, so the landing page includes consideration information and a “sign up now” button. Who hasn’t had the experience of being chased out of a showroom by a pushy salesperson? What Is Intent in the B2B Customer Journey?

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Landing Pages Intent Top of Funnel B2B 62

Webbiquity

DECEMBER 27, 2023

Image credit: Mohamed_hassan on Pixabay This post explores the nuances of voice search and delves into techniques to elevate your website’s ranking in the use of voice assistants. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

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Kevin Indig

MARCH 8, 2023

So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS) because they didn’t have to create the content themselves. Instead of a content strategy focusing on growing a blog or content hub, the strategy focuses on building landing pages.

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accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. All good SaaS marketing budgets go beyond the numbers alone. as of 2022.

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Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. All good SaaS marketing budgets go beyond the numbers alone. as of 2022.

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Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. There are a number of ways to leverage technographic data in Marketing and Sales efforts, but to keep this blog succinct, we’ll focus on the top four. What things come to mind?

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