Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Litmus

FEBRUARY 19, 2020

With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including SEO, social media, and, of course, email. Death to batch and blast campaigns. Our friends at HubSpot have you covered.

Marketing Report 73

Marketing Report Trends Email Marketing Marketing Budget 73

BOP Design

MARCH 30, 2021

Is your list filled with contacts at companies that your company would love to work with? Think segmentation if this is the case.). The more detail or segmentation you can get in your list, the better you can outline your objectives. Don’t start blasting them an email a day when they share their email address with you.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Optinmonster

JUNE 11, 2024

Personalize Your Campaigns: Tailor your marketing through email segmentation or paid ads to cater to specific customer preferences. Because they want to know that other folks are happy about doing business with your company. These statistics suggest that mobile commerce might be finally gaining ground. The best way to do it?

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Navigate the Channel

MAY 22, 2023

Here is where we insert the sound of rockets blasting off and add these statistics: In 2022, for the first time in history, more than half of all digital audio listeners in the U.S. Give listeners a clear idea of episode length, recurring segments, tone, and scope of subject matter they should expect from your podcast.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Porch Group Media

JANUARY 29, 2019

Businesses send a variety of emails, but product/company updates (69%), promotional emails (69%), newsletters, (68%), and event invitations (65%) are the most popular. Personalization and Segmentation. However, segmenting your lists and using personalization are much more effective than you may realize. eConsultancy.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! It allows granular segmentation and personalization. Inability to get clean data on the subscribers to properly segment your list. It drives traffic to your website.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Sharpspring

JULY 10, 2019

Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Increase Segmentation for Triggered Emails. Segmenting your lists is an email marketing best practice. Email behavior — Track and segment based on email engagement.

Trigger Marketing 62

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 62

Tomorrow People

SEPTEMBER 27, 2012

Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Batch and blast" email marketing is dead. Long live segmentation. Segment into groups dependent upon buying behaviour, demographic, response history and stage in the buying process. Define your mailing lists.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. Simplify Customer Experiences. EDITOR’S NOTE.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Sharpspring

JULY 10, 2019

Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Increase Segmentation for Triggered Emails. Segmenting your lists is an email marketing best practice. Email behavior — Track and segment based on email engagement.

Trigger Marketing 53

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 53

SendX

MAY 24, 2019

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. They keep readers up-to-date and informed of company trends, news, and updates.

Copywriting 151

Copywriting Tips Template Content 151

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. The latest stop on my little tour of not-really-demand-generation systems is Jesubi.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Hubspot

DECEMBER 10, 2013

Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing -- but email marketing can be so much more. A version of this post originally appeared on Inbound Ecommerce , a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce.

eCommerce 28

eCommerce Paid Search Agency Buying Cycle Companies 28

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Must Read: 10 statistics that prove interactive content is the future. 5) Segment lists to nurture leads through email campaigns. Salient Features: 1) It includes advanced lead and company search functionality.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

SnapApp

DECEMBER 20, 2018

Just because a lead fits a persona (has the right title, works at the right company, etc.), And it is – almost every B2B marketer does some sort of lead nurturing work , even if it’s just a simple email blast sent out once a week. But don’t get too caught up in your persona definitions. doesn’t mean they’re an MQL.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Sharpspring

JULY 31, 2017

Instead of hammering your audience with mindless messages, now you can deliver targeted and meaningful interactions across customer segments. A 5% increase in customer retention can increase a company’s profitability by 75%. Bain & Company. Marketing automation leads the customer loyalty revival. And more of them.

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

PureB2B

FEBRUARY 25, 2018

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Segmentation and Personalization. In fact, marketers report a 760% increase in email revenue from segmented campaigns. The more you know, the better. Inactive Customers.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Outgrow

APRIL 8, 2020

Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. Golden Gate Wine, a premier wine importer, switched from shotgun batch and blast marketing. In today’s complex business structure, ain’t nobody got time to schedule activities manually.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

PureB2B

FEBRUARY 25, 2018

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Segmentation and Personalization. In fact, marketers report a 760% increase in email revenue from segmented campaigns. The more you know, the better. Inactive Customers.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Better Segmentation, More Relevance. Your list should be segmented into at least two broad categories – prospects and customers.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.)

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

PureB2B

DECEMBER 3, 2017

Statistics show that a personalized subject line is 22.2% Be Mindful of List Segmentation. You can segment your contacts by industry, purchase behavior, demographics, or by online behavior. If a user feels like they’re just another contact in an email blast, the likelihood of engagement is greatly reduced.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

SendinBlue

MAY 15, 2019

You have to do a lot of manual work to make sure that your email blasts are hitting the right targets at the right time. Relying on basic email marketing isn’t scalable for growing companies. Email automation is a solution that can grow as your company grows. Better user experience.

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Work Management Marketing Management Media 123

ERDM

JANUARY 22, 2019

At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. When the reality fails to meet expectations, they move on to find it with another company. • For marketers, the critical question is how to achieve high-value engagement. Should but.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. When the reality fails to meet expectations, they move on to find it with another company. • For marketers, the critical question is how to achieve high-value engagement. Should but.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Optinmonster

APRIL 20, 2020

companies were using eLearning. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning. Most software as a service (SaaS) companies offer free trials of their product.

Course 95

Course Work Management Marketing Management Class 95

Hubspot

JULY 13, 2015

Skills needed: Statistical analysis, comfortable with software tools, strong reporting and presentation skills. If your company uses marketing automation and content optimization systems, then your workflow specialist should be an expert in them as well. Data analysis informs those choices. Content Marketing Manager.

Marketing Automation Services 28

Marketing Automation Services Work Management Marketing Management Budget Programs 28

markempa

JANUARY 23, 2018

Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. Whereas smaller companies often have fewer, less targeted buyer personas. Do your customers work at companies of a certain size? 56% of companies have generated higher quality leads using buyer personas.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Marketing Insider Group

JANUARY 9, 2024

Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. That said, I’ve seen companies spend most of their budget getting people to raise their hands but not putting enough toward progression. name, company, email, etc.) Is there another company out there that is better?

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 150

Launch Marketing

OCTOBER 11, 2023

Segmentation: The tech industry is vast, and not all tech enthusiasts are the same. Segment your audience based on various buyer persona criteria, including job role, company size or past engagement. Develop marketing materials that resonate with each segment of your audience, addressing their unique pain points and aspirations.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B Thought Leadership 120

Hubspot

JULY 23, 2012

If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. Batch-and-blasting an old list can get you into some pretty hot water! Step 3: Segment Your List. Choose how granular you want to be about segmentation.

Email Campaigns 28

Email Campaigns Campaigns Domain Click Rate 28

Hubspot

JANUARY 27, 2012

An excellent example of a company that tried this is Brewer's Market. The company did an A/B split test on its homepage and found that its control page performed 61% better than the treatment page from December 16th to the 23rd. The test was featured on WhichTestWon.com as an example of how to test during the holidays.

Traffic 28

Traffic Work Management Generation Demographics 28

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. Image Source. Analyze Your Findings.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144