Sharpspring

AUGUST 26, 2022

Many pointed to the fact that the Bureau of Labor Statistics Consumer Price Index for All Urban Customers (CPI-U) was unchanged for July and claimed that the U.S. No, inflation is at roughly 8.5%, the CPI-U statistic only indicates that inflation did not increase in the month of July. economy had 0% inflation in the month of July.

Marketing Automation Services 98

Marketing Automation Services Landing Pages Marketing Management Statistics 98

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. They set up their profiles, blast out a few messages, and then log off.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Bring your top sales and product reps to nurture new connections and share how your company can solve their problems. Now might be a good time to put feelers out there for other lead generation companies.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. Works for a woman-owned trucking company with a high percentage of women drivers. As we know, statistics don’t lie. That’s just the tip of the iceberg. Can’t access her water bottle easily because she’s up so high.

Automation 269

Automation Sales Qualified Leads Lead Scoring Lead Ranking 269

Marketing Insider Group

SEPTEMBER 9, 2020

Identify the relevant data and statistics to accurately measure your marketing success or you’ll miss the opportunity for improvement and growth. Do not rely solely on cold calling or marketing email blasts. A company will be more profitable with a shorter payback period. Cost Per Lead (CPL).

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

NOVEMBER 20, 2023

Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. In B2B, segmenting by company size, industry and revenue can be pivotal. Firmographic data. Technographic data. Track engagement to see what’s hot for your prospects.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Zoominfo

FEBRUARY 13, 2019

The days of batch and blast emails are long gone. There are many ways to segment an email list— and, what works for one company might not work for another. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

KoMarketing Associates

JULY 3, 2018

In truth, you can start small by simply personalizing subject lines in an email blast. What was the most interesting finding/statistic to you in the report? The statistic about consumer usage of AI tools versus professional usage was also rather eye opening.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Litmus

FEBRUARY 19, 2020

With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including SEO, social media, and, of course, email. Death to batch and blast campaigns. Our friends at HubSpot have you covered.

Marketing Report 72

Marketing Report Trends Email Marketing Marketing Budget 72

Oktopost

APRIL 8, 2021

We can look at the statistics to see that it’s a proven way to build relationships and trust. Grant Klein, another Oktopost Customer Success Manager, says: “I bring this up on all of my advocate training calls – they are the ones humanizing the brand and putting the face behind the company.”

Social Media 103

Social Media Practices Media Best Practices 103

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

BOP Design

MARCH 30, 2021

Is your list filled with contacts at companies that your company would love to work with? Then share blog posts with statistics or case studies that support their recommendation to buy your software or services. Don’t start blasting them an email a day when they share their email address with you.

Lead Nurturing 119

Lead Nurturing Planning Top of Funnel Work Management 119

Navigate the Channel

MAY 22, 2023

Here is where we insert the sound of rockets blasting off and add these statistics: In 2022, for the first time in history, more than half of all digital audio listeners in the U.S. Elevate your brand’s credibility and influence through the human voice of podcasting. were podcast listeners. by 2026 from $1.73B in 2022.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Zoominfo

JANUARY 31, 2018

The days of batch and blast emails are long gone. There are many ways to segment an email list— and, what works for one company might not work for another. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). But, that’s only if you do it correctly.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

SmartBug Media

JUNE 6, 2019

For B2B companies, you’ll want to develop at least 2 personas to start, because the goals and motivations for a CEO are vastly different from those of a gatekeeper. Doing this allows you to get in touch with your customers, their job and responsibilities, and their goals, all of which sets up the foundation for you to create your personas.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Marketing Insider Group

SEPTEMBER 3, 2015

Gavin Cooper, the Marketing Director of Taconic Biosciences , a company that specializes in creating genetically engineered mice and rats, says, “Our investment in content marketing is really paying off; and mobile devices are such a great way to drive traffic to our site that I can’t imagine working with it any less this year than last year.”.

Mobile Marketing 100

Mobile Marketing Marketing Budget Marketing Strategy Marketing & Strategy 100

ANNUITAS

MARCH 21, 2012

I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. This is a good thing!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Blast Campaigns 100

chiefmartech

MAY 27, 2019

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. (As Simple, right?

Marketing Automation Services 80

Marketing Automation Services Marketing Management Blast Campaigns Stats 80

Content Marketing Institute

NOVEMBER 4, 2017

00:01): An advertising blast from the past: “The Breakfast Club” (00:46): Robert muses on this week’s theme: Where is your beginning? . (06:58): Storyblocks is the first and only subscription-based stock media company that offers unlimited downloads of its Member Library content for a modest annual fee. Show details. (00:01):

Paid Search Agency 83

Paid Search Agency Research Advertising Agencies Content Marketing 83

SendX

MAY 24, 2019

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. They keep readers up-to-date and informed of company trends, news, and updates.

Copywriting 150

Copywriting Tips Template Content 150

Single Grain

FEBRUARY 24, 2020

This is the norm because every company wants to get its product on literally every wall – every digital wall that is. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Social media, videos, ads, email lists, getting backlinks, more social media…. Tried and tested.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

PureB2B

OCTOBER 6, 2014

In lead gen , companies can promise the world, but where the rubber really meets the road is in the quality of the leads and their ability to fulfill them in a timely manner. When launching pilot campaigns , marketers focus on a sample of a company’s target prospects. This is especially true in the wild west of lead generation.

Budget Programs 62

Budget Programs Optimization Sample Lead Gen 62

PureB2B

OCTOBER 6, 2014

In lead gen , companies can promise the world, but where the rubber really meets the road is in the quality of the leads and their ability to fulfill them in a timely manner. When launching pilot campaigns, marketers focus on a sample of a company’s target prospects. This is especially true in the wild west of lead generation.

Budget Programs 62

Budget Programs Optimization Sample Lead Gen 62

ANNUITAS

AUGUST 23, 2016

It is using this technology to blast emails that have no relevance and do not resonate with those who are on the receiving end. I will spare the statistics that prove the buying process in B2B has drastically changed and if you are one of those who still refuse to accept and recognize that, I respectfully urge you to find a new profession.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

Tomorrow People

SEPTEMBER 27, 2012

Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Batch and blast" email marketing is dead. Be different – 91% of email users have unsubscribed from a company email they previously opted in to. 63% of mobile email users check their account a minimum of once a day.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Porch Group Media

JANUARY 29, 2019

Businesses send a variety of emails, but product/company updates (69%), promotional emails (69%), newsletters, (68%), and event invitations (65%) are the most popular. Email marketing has been around for some time and by now, it’s common knowledge that mass spray and pray email blasts do not generally work. eConsultancy. Certona.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Outgrow

OCTOBER 16, 2019

More specifically, the blogs of the companies that cater to digital marketing /advertising or offer products in similar niches. What’s more, their articles are loaded with statistics. They publish from long form posts to statistics to case studies to guides. Do not forget to blast your inbox with Outgrow’s wisdom bombs, as well.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Sharpspring

JULY 10, 2019

Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Provide different versions of your email to statistically significant groups of subscribers allowing you to measure the effect each version has on your goals.

Trigger Marketing 62

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 62

Vidyard

SEPTEMBER 28, 2021

We’ve assembled 25 eye-popping sales statistics to show you what the future of virtual selling will look like, why video is such a core part of the virtual sales process, and how video has propelled sellers just like you from merely surviving to thriving in this brave new world. Vidyard, 2021 ) Tweet This! The same is true for your prospects.

Statistics 148

Statistics Video Marketing Stats Click Rate 148

Single Grain

FEBRUARY 24, 2020

This is the norm because every company wants to get its product on literally every wall – every digital wall that is. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Social media, videos, ads, email lists, getting backlinks, more social media…. Tried and tested.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. Simplify Customer Experiences. EDITOR’S NOTE.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Hubspot

DECEMBER 10, 2013

Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing -- but email marketing can be so much more. A version of this post originally appeared on Inbound Ecommerce , a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce.

eCommerce 28

eCommerce Paid Search Agency Buying Cycle Companies 28

Sharpspring

JULY 10, 2019

Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Provide different versions of your email to statistically significant groups of subscribers allowing you to measure the effect each version has on your goals.

Trigger Marketing 53

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 53

Hubspot

JANUARY 31, 2018

I’ve been selling for over 30 years, and it’s been a blast. I bet them a breakfast sandwich that I can create more leads blogging than they can in 100 hours of cold calling -- and I have the statistics to prove it. The real differentiators are culture, company, and your ability to solve problems. Telling, not asking.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Tomorrow People

APRIL 25, 2012

After all, it plays a central role in creating a company’s brand and credibility. With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Is copywriting really dying? It helps to shape public perception of a business and what it has to offer.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120